Hispanics continue to outpace the general market in digital, and in mobile in particular. Specific findings from the study by Terra and Comscore:
- 61% of Hispanics use tablets for online videos vs. 42% of non-Hispanics.
- 44% of Hispanics use smartphones for online videos vs. 30% of non-Hispanics.
- 28% of Millennials find online ads more meaningful when they are culturally relevant vs. 23% of Gen X and 15% of Baby Boomers.
- 28% of Millennials are more likely to notice brands that advertise on sites with special programs (such as live music or sports events) than on any other types of sites vs. 20% of Gen X and 14% of Baby Boomers.
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