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Brand Marketers Reveal How Agencies Can Foster More Productive Client/Agency Relationships

Portada reports on a current Association of National Advertisers (ANA) Survey which reveals the areas of agreement and disagreement between clients and their agencies.

Among the questions clients were asked, “What could your agency do to foster a more productive client/agency relationship?”

Top responses:

-Be more proactive

-Have a better understanding of the client’s business

-Integrate/collaborate with other agencies

-Increase transparency

Enhancing client/agency relationships is essential to both partners in the industry.


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