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ARF Women in Analytics

This ARF event was focused on storytelling and was held on February 2nd in Cincinnati. Here are selected insights and takeaways from five of our speakers:

Katie Waterson, WatersonGarner LLC:

  • Formula for crafting a story: know your audience, frame central story, structure your content, create empathy, make it memorable, and inspire action
  • Stories work to sell your ideas

Michelle Tower, Procter & Gamble:

  • The outcome should be focused on when telling a story
  • Think of your language as you are crafting your presentation—does it sound like fact? Avoid “I feel…”; instead, sound confident

Julie Pahutski, Empower MediaMarketing, Inc.:

  • Brands are trying to humanize themselves, therefore, relate on a personal level
  • Biases exist, so just focus on telling your story and those biases will become external noise and get minimized
  • Build a compelling narrative: women must have a point of view, and if there is a disagreement, find a way to make a decision better

Angie Ficek, Twitter:

  • Know your audience, take ownership as a woman, and don’t be apologetic
  • Find two mentors: one with a leadership style similar to your own and one with a leadership style that is opposite of your own. You will likely learn more from your opposite

You can access the slides and videos from this event, by clicking here and using your myARF login and password.