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Marketers Renew Interest in Cross-Channel Attribution

via eMarketer (sources: Interactive Advertising Bureau (IAB) & Winterberry Group)

When it comes to collecting and evaluating audience data, marketers can choose from a multitude of tactics. Recent research suggests there’s an increased interest in cross-channel measurement and attribution this year.

The results were generated from 108 digital marketing and media practitioners who were surveyed online during December 2016-January 2017. They could select up to five of twelve options.

View full article on eMarketer