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An Hour-By-Hour Breakdown of When People Post on Instagram

Christopher Heine, writing for Adweek presents major findings from a study of Instagram users by Mavrck.  This study analyzed 1.3 million Instagram posts and reveals details of the posts.

This study revealed:

-Marketers might achieve greater engagement with consumers between 6 a.m. and noon.  While posting volume is relatively low during these hours, users are still regularly reviewing their feeds on their smartphones.  There is less competition for their attention during these hours.

-Midnight is the most popular time to post.

-Millennial women between 25 and 40 years old are the best “micro-influencers.”

-The most popular hashtags: #TBT (throwback Thursday) and #WCW (woman crush Wednesday).

-Age matters on Instagram.  Every extra year in age among influencers (people with thousands of followers) correlated to a 0.15% decrease in followers.

For each 1% increase in the number of users they follow, influencers gained a 0.79% increase in followers.


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