Have a myARF account?

The David Ogilvy Awards

Entries Now Open!

Great things in business are never done by one person . . . it takes a team. The ARF’s David Ogilvy Awards are the premiere recognition for the foundation of any successful ad . . .

research + analytics = an illuminating insight

. . . recognizing the team that takes an idea from insight to inception to impact.

Data, analytics and research are the starting line. David Ogilvy was a stalwart believer in the power of research to uncover insights. He famously quipped, “Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.”

We invite you to share your work on the impact of your insight gem and the campaign success it enlightened. Become a leadership example and receive recognition in your successful demonstration of the power of an irrefutable consumer insight.

The award ceremony will take place on Wednesday, March 28, 2018 in NYC during the ARF’s CREATIVExSCIENCE.

All entries are due November 13, 2017.


Your entry should align to one of the categories below. To learn more, see the Categories page.

  • Breaking through
  • Brand transformation
  • Unexpected targeting and segmentation
  • Changing consumer behavior
  • Education and community change

Entry Fees


*The same campaign can be entered into multiple categories for $300 per each additional category.

How to Enter

  1. Submit payment – this will give you access to the entry portal.
  2. Login to portal – credentials will be sent in your confirmation email.
  3. Complete the digital entry form.
Submit Your Entry

Have questions? Go to the FAQ page or download the Information Sheet. Reach out to Sara Serpe at Sara@thearf.org if you’re still having trouble.

Award Ceremony Details

March 28, 2018
More details coming soon!


March 27-28, 2018
Pier Sixty
Chelsea Piers, NYC