Great things in business are never done by one person . . . it takes a team. The ARF’s David Ogilvy Awards are the premiere recognition for the foundation of any successful ad . . .
research + analytics = an illuminating insight
. . . recognizing the team that takes an idea from insight to inception to impact.
Data, analytics and research are the starting line. David Ogilvy was a stalwart believer in the power of research to uncover insights. He famously quipped, “Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.”
We invite you to share your work on the impact of your insight gem and the campaign success it enlightened. Become a leadership example and receive recognition in your successful demonstration of the power of an irrefutable consumer insight.
The award ceremony will take place on Wednesday, March 28, 2018 in NYC during the ARF’s CREATIVExSCIENCE.
All entries are due November 13, 2017.
Your entry should align to one of the categories below. To learn more, see the Categories page.
Unexpected targeting and segmentation
Changing consumer behavior
Education and community change
*The same campaign can be entered into multiple categories for $300 per each additional category.
How to Enter
Submit payment – this will give you access to the entry portal.
Login to portal – credentials will be sent in your confirmation email.