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ARF Great Mind Awards

2017 ARF Great Mind Awards

September 19 • 11:30AM-2:30PM | New York City, NY

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The 2017 ARF Great Mind Awards honors those who are contributing impactful, groundbreaking research that is advancing the business of their organizations and the advertising industry at large. Established in 2006, the ARF Great Mind Awards recognize outstanding work in nine categories. Nominations are open to ARF members and non-members at no cost.

By attending the luncheon you will not only celebrate with the winners and learn insights, but you will also meet the 2017 President’s Award Winner, Michelle Peluso, a big believer in growth through disruption. She will talk about how she is changing the culture at IBM through left- and right-brain collaboration. A “Great Mind,” Michelle will share how disruption should be embraced, not feared.

Michelle Peluso


Jeff Brooks

President & CMO, Huge

Kyle O’Brien

The Drum

The awards ceremony program will also feature an interview with Jeff Brooks, President & CMO of Huge, and reporter Kyle O’Brien from The Drum. They’ll discuss Jeff’s thoughts on the future of the market research industry and what inspires him.

Award categories include: Future Forward, Innovation (in Research Quality and Cross-Platform), Outstanding Young Pro, ARF Member Ambassador of the Year, Journal of Advertising Research (JAR) Best Reviewer, Journal of Advertising Research (JAR) Best Paper, Lifetime Achievement, and the President’s Award, a nomination from ARF President Scott McDonald, Ph.D., to an individual doing groundbreaking work in their field.

The 2017 Great Mind Awards luncheon will be held on September 19, 2017 at the Battery Gardens Restaurant in downtown Manhattan.


MEMBER Individual Ticket $199 Table (10) $1,790
NON-MEMBER Individual Ticket $275 Table (10) $2,475

*Members of the ARF Board of Directors, previous Great Mind Award winners, and 2017 Great Mind Award committee members can receive a 10% discount on individual tickets. Young Pros can also attend for $100 if they bring a senior member of their team at the regular price.

For discount codes and additional information, reach out to registration@thearf.org or sara@thearf.org.

Event Details

Date: September 19

Battery Gardens Restaurant
Inside Battery Park,
On the Water Opposite 17 State Street
New York, 10004