Jeff Buchan serves as Associate Manager of Global Industry Relations for Google, where his focus is aligning the company’s business objectives with industry and government policy. As part of his role, Jeff is responsible for partnering with key industry associations to address the issues most relevant to Google and to the advertising and tech industries. At Google, he has also worked on the GeoCommerce Team, working with small businesses to drive online growth and increase their digital presence. Jeff was selected as a finalist for Forbes’ 2015 30 Under 30 List for Marketing & Advertising. He currently serves on the Board of Directors for the Manhattan Chamber of Commerce, the Board of Directors for the Advertising Research Foundation and the Advertising Research Foundation’s Young Pros Advisory Board. Jeff graduated Cum Laude from Duke University, with a BA in Political Science and received his MBA from the NYU Stern School of Business. Jeff is based in New York City.
Danny Butler is a Supervisor on the Hearts & Science Marketing Science team, where he helps the planning teams to provide insights for strategy development and plan optimization throughout the media planning process, as well as the measurement of the media campaign afterwards . Previously, Danny was a part of the GroupM’s Implementation Research Team, where he helps serve as the interface between Communications Planners and the Video Implementation teams to ensure that all communications objectives and strategies are recognized and met at the lowest possible cost during the implementation phase. Before working at GroupM, Danny started his career working at MEC. Danny received his B.S. in economics from the University of Pittsburgh. For fun, Danny likes to play softball as well as sit on his couch and watch terrible b-list movies.
Jasmine Clennon is Manager of Ad Innovation & Programmatic Solutions within the IGNITE division at Turner. Over the past three years at Turner, Jasmine has worked within Ad Sales Research, Integrated Marketing Research, and has been heavily involved in the execution of Turner’s innovative ad products. Prior to joining Turner in 2012, Jasmine was a Research Analyst at USA TODAY Newspaper and USA WEEKEND Magazine. Jasmine is a graduate of Gannett’s Talent Development Program (TDP), beginning her career as a Marketing Research Analyst for the Gannett New Jersey Newspapers. In addition to the Young Pros Advisory Board, Jasmine is also a dedicated member of Color Comm, Women in Cable Telecommunications (WICT) and Alpha Kappa Alpha Sorority, Incorporated. Jasmine has a BA in Public Relations from The Zimmerman School of Advertising and Mass Communications at the University of South Florida. Jasmine lives in New York City, but hails from Pensacola, Florida.
Maris Cohen is a content marketer for research firm The NPD Group, where she writes about retail trends and serves as managing editor of their website. In this role, she works to build NPD’s audience of manufacturers and retailers by creating and delivering valuable content across their digital channels. Prior to joining NPD, Maris spent five years at Kantar Media, where she developed the research company’s thought leadership initiatives through storytelling with advertising data. She earned her B.A. from New York University with concentrations in French, Mathematics and Business. How’d she put that French degree to use, you might ask? It’s actually how she got her start in the research world—translating consumer surveys from French to English at TNS France. In her spare time, she enjoys recreational cooking and eating.
Kyle Flick is the chair of the ARF Young Pros West steering committee, and sits on the national Young Pros Advisory Board. Kyle has worked in digital advertising and media for over 8 years, most recently at Yahoo as a Marketing Manager and previously at AOL as Manager, Consumer Analytics and Research. Prior to that, Kyle spent time at IDG Communications and Publicis media agency Zenith Optimedia. Kyle is passionate about helping young advertising professionals develop their skills and careers, and in his free time enjoys skiing, cycling, and traveling. Kyle is currently an MBA Candidate at the Haas School of Business at U.C. Berkeley and holds a B.A. from U.C. Davis in Political Science.
Brittney Flynn, Director Checkout Tracking Online in NPD’s Innovation Division, works with clients using NPDs newest tracking service to help them derive actionable insights using buyer- and market basket-level purchase information derived from consumers’ receipts. Brittney has been with NPD for over 6 years. Her roles have most recently centered around working with manufacturers and retailers using innovative new data sources to address knowledge gaps in the market. Brittney’s time at NPD started in the research science function focused on statistical validation and consumer segmentation. She holds a BS in Quantitative Economics from Tufts University.
David Ho is a digital executive with an extensive background in social media strategy and analytics. His leadership at one of the early social media analytics firms led to its eventual acquisition by Twitter. He now helps Fortune 500 companies, including Viacom, Coca-Cola and Proctor & Gamble, develop, execute and measure groundbreaking social media campaigns.
In his ten years at GfK, Tim has held a number of different positions. Currently, Tim is Senior Director, Consulting where he helps GfK’s research partners unlock strategic insights through consumer research. Previously, Tim was a Senior Research Director with the Client Service Associate Team at GfK, where he focused on the training and management of GfK’s future research leaders. In 2012, he won The Advertising Research Foundation’s Rising Star Award.
Laurin Leonard is a Manager of Marketing & Partner Insights at Viacom Media Networks. She is responsible for providing television and digital research support that elevates the value of all VMN’s brands including Comedy Central, MTV, Nickelodeon, Spike, VH1 and more. As her team’s specialist on LGBTIs and college students, she develops and disseminates proprietary knowledge of those markets that drives revenue. Prior to joining Viacom, she spent 3 years at Turner Broadcasting and was part of the original task force that created their TargetingNOW product. She holds an MBA from Fordham University and is a graduate of the University of San Diego. She has been an active member of the ARF Young Pros for much of her career and is thrilled to represent Viacom on the advisory board.
Angie is currently a VP at Edelman Intelligence providing strategic research counsel for corporate and public affairs clients. She previously held roles at Citi, helping positively impact customer experience through qualitative and quantitative research, and Ogilvy Public Relations, consulting on thought leadership and publicity studies for Fortune 500 clients. A proud longhorn, Angie completed her grad and undergrad at the University of Texas at Austin. In her free time, she enjoys writing, photography, and exploring the world.
Jessica Mendoza is the digital marketing manager at the Associated Press, the essential global news network. At the AP she manages the company’s B2B digital marketing strategies for the Americas region. Previously, Jessica worked at Kantar Media developing digital and event marketing campaigns. Jessica is an active member of the ARF Young Pros, AWNY, and NYWICI. In her spare time enjoys reading about the interaction of marketing and technology. She pursued her B.B.A. degree in marketing and minored in philosophy at Hofstra University. Follow her @jessicagmendoza
Karen Montecuollo has eight years of experience in consumer research and consulting for global brands. In her current role as Director of Brand Intelligence at J. Walter Thompson, she designs and executes custom quantitative, qualitative, and social media research for international clients such as Johnson & Johnson, Nestle, and Shell. She is a member of WPP’s High Potential Program. Prior to joining J. Walter Thompson, Karen was a Consultant at Strategic Business Insights (formerly a part of SRI International) working with clients at leading financial institutions. When not researching, she enjoys traveling, talking about politics, and learning to cook without making a total mess of her kitchen.
Theresa Nguyen manages insights, custom research, and growth strategy for EA’s Global Media Solutions team. In her current role, Theresa oversees initiatives to promote the value of gaming as a media platform, measure advertising effectiveness, and ensure long-term growth. Previously, she managed marketing research efforts for Microsoft’s in-game advertising division and has also held media sales & partnership development roles, focusing on leveraging research to maximize media efficiency and return on investment.
Kelsey Price is an Account Executive at Google in New York. She currently counsels Fortune 500 companies on how to reach multicultural audiences online via Search, Display, Mobile, and Video. Before joining Google in 2011, she worked at McKinsey & Company as a Business Analyst and received a Fulbright scholarship to live and work Spain with the Fundación Marcelino Botín. She graduated from Barnard College of Columbia University in 2008 with a BA in Spanish and will earn her MBA from Wharton in 2017. Kelsey has been involved with the Advertising Research Foundation since 2012 and currently serves as the Chair of the Advisory Board. Kelsey is originally from Texas, and grew up in Singapore, Germany, Colorado, and the Tristate area. She enjoys practicing her Spanish, cooking, and Pilates in her free time.
Mickey works on comScore’s cross-platform media measurement initiative and delivers exceptional client service to leading agencies, publishers and networks. Previously, Mickey held positions on the Corporate Research team at Univision Communications Inc. and the Media Investment team at Interpublic Group. Mickey earned her B.A. from Fordham University where she double majored in Communications and Visual Arts. In her free time, Mickey enjoys reading non-fiction and volunteering for Junior Achievement of New York.
Joseph Wantroba has been a part of the ARF Young Pros Advisory Board for 3 years, spearheading the effort to expand the group in the Chicago area. In 2015 he received a Great Minds award for this work. Joe lives in the Rogers Park neighborhood of Chicago with his pet tortoise Taco. He is currently a Product Manager at IRI Worldwide with the Innovation team.
Skye Yang is a Digital Insights & Analytics Consultant at Neo@Ogilvy, Ogilvy & Mather’s global media agency and performance marketing arm. She has worked in several different divisions of Ogilvy & Mather for more than five years. Skye is the president of Ogilvy’s RedLotus Asian Pacific Professional Network and is a member of the Neo@Ogilvy culture committee. Furthermore, she has been recognized as the Diversity & Inclusion Champion by Ogilvy & Mather and as the Neo@Ogilvy Global Ambassador. She has been a member of the Young Pro Advisory Board of the Advertising Research Foundation since 2015. Skye holds an MBA degree from California State University Sacramento and a Bachelor of Science in Applied Mathematics from Beijing University of Technology.