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We invite all ARF Young Pros to attend an exclusive tour of the AT&T AdWorks Lab! Join David Polinchock, AdWorks Lab Director, and enter an immersive world of data, new media, and emerging technologies. All Young Pros attending this event can enter to win a seat at our next Breakfast with Champions, hosted by Gian Fulgoni, executive chairman and co-founder of comScore!
When: Thursday, January 31, 5:30–8:30pm - This Event is SOLD OUT!
Where: AT&T AdWorks Lab, 810 7th Ave, 19th Floor (between 52nd & 53rd), New York, NY
Due to space constraints, there are only 50 Young Pros will be accommodated—reserve your spot now!
About the AT&T AdWorks Lab:
The AT&T AdWorks Lab allows advertiser clients the opportunity to explore and discover AT&T AdWorks’s offerings. Showcasing the breadth and depth of aggregate and anonymous data that flows through AT&T channels, the lab demonstrates the company’s ability to produce real-time and actionable intelligence across multiple channels, including mobile, online, television, OOH, and other emerging media that will materially expand opportunities for effective marketing communications.
Please join the ARF Young Pros for our first networking social on the west coast. This will be a great opportunity for Young Pros to network and meet select industry executives who are attending the ARF’s Industry Leader Forum. Enjoy free food and drinks, and meet your fellow industry professionals in the Bay Area.
When: Monday, January 14, 2013 • 5:30pm-7:30pm PT
Where: MRM Rooftop Lounge, 600 Battery Street, San Francisco 94111
This is a free event!
The ARF Young Pros is a group for working professionals 30 years of age or younger in advertising, marketing, media, research or branding. The Young Pros hold leadership, networking, and professional development events throughout the year with a focus on cultivating talent and connecting young people to leading industry thinkers.
Join us for an end-of-year birthday bash as we celebrate the biggest and fastest-growing Young Pros group in the industry.
When: Monday, November 12, 2012 at 5:30–8:30pm
Where: New York Institute of Technology (NYIT) Theatre & Reception Hall
1871 Broadway (between 61st and 62nd), New York, NY 10023
*This event is free for ARF members. There is a $25 fee for Young Pros who do not work for ARF-member companies.
If you're an ARF member 30 years old or younger and work in the Boston area, please join us on Wednesday, October 24th for the Young Pros' first regional networking social. Enjoy free food and drinks, and meet your fellow industry professionals in the Boston area.
When: Wednesday, October 24, 2012, 5:30–7:30pm
Where: Communispace, 290 Congress Street, 7th Floor, Boston, MA 02210
The ARF Young Pros is a group for working professionals 30 years of age or younger in advertising, marketing, media, research or branding. The Young Pros hold leadership, networking, and professional development events throughout the year with a focus on cultivating talent and connecting young people to leading industry thinkers. Learn more and apply to join the group here.
When: Thursday, September 27, 2012 - This Event is SOLD OUT!
5:30–6:30pm Cocktails, snacks, and networking
6:30–8:00pm Lecture and Q&A
8:00–8:30pm More cocktails and networking!
432 Park Avenue South, 6th Floor (between 29th & 30th)
New York, NY 10016
Cost: Free for ARF Members
$25 if your company is not a member of the ARF
Today, business happens faster than ever. Companies don’t have the traditional training and mentoring of years ago. Your supervisors are busy and stretched. You must develop your own plan to move your career along. This lecture introduces the single most important ability required of any employee who wants to take charge of his or her work life—managing up. Audience members will learn the ten principles of managing up and experience specific ways to apply each principle to their own work situation.
Presented by: Katherine Crowley and Kathi Elster, K Squared Enterprises
Katherine Crowley and Kathi Elster
Katherine Crowley, a Harvard trained psychotherapist, and Kathi Elster, a management consultant and executive coach, create the yin and yang of their company, K Squared Enterprises. Since 1989, they’ve combined their complementary expertise to develop a unique method for dealing with difficult people and challenging conditions at work. Their inside-out approach transforms the way businesses uncover and resolve their greatest interpersonal dilemmas.
Bestselling authors, educators, public speakers, executive coaches, and veteran consultants, Katherine and Kathi are seasoned guides in the area of professional fulfillment through self-awareness and self-management.
They have appeared on Good Morning America, CNN, The Today Show, Good Day NY, and numerous nationally syndicated radio shows. They’ve charmed audiences and led workshops at California State University, New York University, Microsoft, Starbucks, Time-Life, Martha Stewart Omnimedia, Consolidated Edison, and many other universities and hospitals around the country.
Together they have written Working For You Isn’t Working For Me, The Ultimate Guide To Managing Your Boss. They are also the authors of the national bestseller Working with You Is Killing Me: Freeing Yourself from Emotional Traps at Work. Their third book, Mean Girls at Work: How to Stay Professional When Things Get Personal, will be available in November 2012.
We had an amazing workshop! Special thanks to the presenters and everyone who attended.
Large organizations are seeking insights and creating entire departments devoted to identifying them. Yet, few companies have taken the time to create a shared definition of insights—much less understand the deeper, neurological process from which meaningful insights emerge. In this two-hour, interactive workshop, we will weave together nuggets of information, specific exercises, and group wisdom to reach a deliberate and shared understanding of:
The session will be led by Anne Manning, a founding partner of Drumcircle. Drumcircle is a research and strategy firm that helps organizations identify meaningful insights by understanding what’s in people’s hearts (first) and minds (second). The company’s work drives organizational branding, positioning, communication strategies, and innovation.
Presented by: Anne Manning – Founding Partner, Drumcircle
When: Thursday, August 9, 2012
5:30–6:30pm: Wine/beer, hors d’oeuvres, networking / 6:30–8:30pm: Insights workshop
Where: AOL, 770 Broadway, 6th Floor (at 9th Street), New York, NY 10003
The ARF's Young Pros presents our first annual Summer Social!
Where: The Park, 118 10th Ave. (between 17th and 18th streets), NYC
When: Tuesday, July 31, 2012, 6:30–9:00PM
6:30–7:30PM: Open bar and snacks, so get there on time / 7:30–9:00PM: Cash bar
Join us in The Park's beautiful garden atrium to network with the largest group of young research professionals in New York.
There will be GOODIE BAGS! There will be RAFFLE PRIZES!
Sign up a friend or colleague for the ARF Young Pros group on-site to get an extra entry into the raffle!
Where: New York Institute of Technology
NYIT Communication Arts - Manhattan Theatre & Reception Hall
1871 Broadway, New York City
ARF Young Pros is very excited to announce an all-star panel of the industry's most successful entrepreneurs. Join us on May 30th to hear how Gian Fulgoni (comScore), Kristin Luck (Decipher), and Carl Marci (Innerscope Research) turned inspiration and expertise into industry-leading companies. The panel will be moderated by Tania Yuki –VP Advertiser Solutions, Visible World. In addition to the panel, come prepared for great wine, beer, munchies, and networking.
Where: Insights Zone at the ARF’s annual Re:think convention
Marriot Marquis • 535 Broadway (between 45th & 46th), NYC
Today’s young consumers frequently cite environmentalism as one of their core values. Millennials look for companies and products that incorporate sustainable values into their products, corporate missions, and marketing strategies. Join us for a special session during Re:think to explore how brands are reaching younger consumers by practicing transparent corporate sustainability and creating environmentally-friendly products. Don’t miss this chance to learn how environmentally responsible brands are connecting with millennials.
D. Bridget Williams, Ph.D.
Outreach Lead, Design for the Environment Branch
Office of Pollution Prevention and Toxics
U.S. Environmental Protection Agency
President, OgilvyEarth Worldwide
Moderated by Tim Kenyon
Manager, Consulting and Director for the Green Gauge® Study
GfK Roper Consulting, a unit of GfK Custom Research North America
Great ad campaigns seem effortlessly executed from the consumer standpoint, but we know a lot of work goes on behind the scenes. From research insights to creative development a successful ad campaign is the result of a complex relationship between brands, agencies, and research companies. The ARF Young Pros and leading agency thinkers followed several fantastic campaigns from start to finish and will present them on Tuesday, February 21, 2012, at JWT Lounge!
Kleenex: From Pushing Tissues to Sharing Caring
Graham Phillips, Group Planning Director, JWT NYC
Kleenex was in a decade-long slide, with volume, sales, profit and margins all in decline. The "Softness Worth Sharing Program" was developed to stem the decline. Research helped us redefine our role in the lives of our consumers. By positioning their newly-improved, softer tissue as a Gesture of Caring and enabling over 1,000,000 consumers to share it and show their loved ones they cared, we significantly exceeded their sales and share goals, grew the facial tissue category and, moreover, changed the game for Kleenex.
Land Rover: The First 60 Days
Julia Feldmeier, Y&R
Land Rover vehicles—cars that symbolize intense capability & luxury—are highly coveted, but the excitement of owning one had an immediate consequence: New buyers were overwhelmed by the intricate detail and overwhelming capability. It was awesome—but intimidating. As a result, initial quality perceptions were low, damaging the brand’s reputation. To address this, Land Rover leveraged key consumer insights to create a Welcome Program that revolutionized the new owner experience.
Dockers: The Return to Manhood
Matthew Willcox, Director of Strategic Planning and Executive Director of Draftfcb’s Institute of Decision Making, Draftfcb; and Tom O’Keefe, Executive Creative Director, North America, Draftfcb
Khaki pants, once a symbol of rugged masculinity and freedom from suits and ties had become the default uniform of cube dwelling middle-aged middle managers. Which was a problem for Dockers, the category leader. Our task was to give the brand back its potency and reverse a long-term downturn. Our creative solution, 'Wear The Pants', did this and more. By highlighting the societal issue of the male decline, we touched a nerve with men and society as a whole as to what being a man might mean.
It was a great night! You can apply to join this fantastic group and gain access to networking receptions, training and leadership opportunities within the industry.
Download and complete the ARF Young Pros Application.
On October 11, 2011, we will officially kick off our Young Pros group–professionals 30 years of age or younger in advertising, marketing, media, research or branding–with an Oktoberfest party (it rallied nearly 200 new Young Pros!). Here is the invitation!
Photos taken by Zena Pagán
Check out the photos on Facebook and on Flickr! You can apply to join this fantastic group and gain access to networking receptions, training and leadership opportunities within the industry.
Download and complete the ARF Young Pros Application.
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"Being a part of the ARF Young Pros allows you to surround yourself with people who share similar interests and ambition. And, it's a great platform for exchanging new information and ideas."
Nicole Medina, Client Service Analyst, comScore