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Webcasts

Leveraging Synergy and Emotion in a Multi-Platform World

Webcast

Free for ARF Members

Wednesday, December 3, 2014 • 1:00–2:00PM ET

Join us on December 3rd for a Webcast that discusses a fascinating neuroscience study that used biometrics and eye tracking to investigate the behavior of 251 participants immersed in, and engaging with, 24 brands across television and online channels.

The study was featured at the ARF’s 2014 Re-Think conference as the Journal of Advertising Research Best Practitioner Paper for 2013—”Leveraging Synergy and Emotion in a Multi-Platform World”—by Audrey Steele of FOX Broadcasting; Innerscope’s Devra Jacobs, Randall Rule, Brian Levine and Carl D. Marci; and University of Michigan’s Caleb Siefert. The Best Paper award is a result of selection by voting members of the Journal’s Editorial Advisory Board.

Ms. Steele and Dr. Marci will discuss the team’s complex research about consumer activity across multiple platforms. Find out how this integrated consumer neuroscience study offers evidence for a media model, based on the type and degree of brand immersion, that shows how growing audiences approach, experience, and engage with television and online content.

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Featured Speakers
Audrey Steele – SVP, Sales Research and Marketing, Fox Broadcasting Company
Carl D. Marci – Co-Founder, Chairman and Chief Science Office, Innerscope