echo "custom header code goes in here"; ?>
March 13, 2014
Next to the Super Bowl, advertising during the Olympic Games has become one of the toughest environments for ads to succeed. It's difficult to:
Tune in as Ameritest reveals which ads worked hard for their parent brands during the 2014 Sochi Winter Olympics, and why.
April 9, 2014
Failures have benefits that we rarely discuss, including accelerating new methods and innovative products that are critical to advancing the industry.
Decipher will present case studies of failures in our industry that have led to massive success. We’ll show you that every failure is a step toward success. For those attendees who are reluctant to admit to failure, or even expose themselves to the possibility of it, we’ll identify the hidden benefits.
At this webcast, join Decipher to explore how to learn from our mistakes and others’, find a “safe” place to fail, and gain client advocates.
Kristin Luck – President, Decipher
April 16, 2014
Uncover, capture and track emerging digital consumer behaviors and attitudes that we believe will grow into a global phenomenon.
Microsoft Advertising partnered with IPG Mediabrands and The Future Laboratory to help brands understand the future of digital behavior and technology. Fusing together the combined expertise across Microsoft Business Groups, Microsoft Research, and Microsoft Office Envisioning, we wanted to create a unique digital trend study, with actionable toolkits for key clients and internal teams to further implement in media planning and product development.
Join this webcast to help you better understand how consumers’ expectations towards technology and brands have matured and how to effectively future-proof your brand.
Linda Liberg – Global Consumer Insights Manager, Microsoft
April 23, 2014
Mobile is a great way to engage with even the most avid fans at sporting events. Using mobile research, Luma and Research Now illustrate how Super Bowl XLVIII advertisers can measure the effectiveness of their advertising.
During this session, we will share and in-the-moment reactions to the ads and compare them with what really happened. This was done using a brief mobile survey just as the game finished to find out how people were feeling about the ads. Within hours of the game, we had a clear picture of which ads were winning the hearts and minds of the fans. We then followed this up with a more detailed online survey to measure the effectiveness of 50 of the ads played during the Super Bowl. We collected information about the fans and the ads, and looked to social media and the market to see what happened. We wanted to find out:
Join this webcast to see how you can use mobile to add an extra layer of understanding by collecting in-the-moment reactions of viewers of the game, and how to take advantage of multimedia.
Mike Billingsley – Vice President of Client Development, Research Now Mobile
Sally Joubert – CEO, Luma Research
Georgia Phillips – Client Service Director, Luma Research
"The ARF has really evolved over the last couple of years and become a go-to source for all levels within the organization. We use it to understand client needs, hear fresh ideas and be exposed to a balanced perspective of what are the key trends in the industry and how we as researchers, need to start thinking about these trends and their impact on the research industry - the ‘People Are Talking, Are you Listening?’ the ARF initiated was a perfect example of just such an effort."
Jeni Lee Chapman – Executive Vice President, Harris Interactive