ARF Webcasts
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Details of the next Webcast will be posted shortly. If you have any questions or would like to host a Webcast, please contact Kelly McSorley at webcasts@thearf.org.
November 05, 2014

Free for ARF members.

WEDNESDAY, NOVEMBER 5, 2014 1:00–2:00PM ET

Join us on November 5 for an exploration on video advertising across TV, PC, Tablet and Smartphone, with an emphasis on emerging tablet video watching behaviors.

IPG Lab and Yume set out to understand how people consume video on tablets, and whether or not people react differently to advertising across the four screens tested so that so that media buyers have an apples-to-apples source of data on the comparative worth of video ads across TV, PC, Tablets and Smartphones.

Join this webcast to better understand unaided recall.

Featured Speaker
Shelly Rose – Research Consultant, IPG LAB




November 19, 2014

Free for ARF members.

WEDNESDAY, NOVEMBER 19 • 2014 1:00–2:00PM ET

Join us on November 19 for a webcast that explores AOL’s 3D Multi-Platform research which shows the value for consumers of using multiple screens for online content and advertising.

As the world of digital and mobile expands, so has the complexity of marketing through different screens. Consumers are seamlessly using multiple devices in their daily lives. Marketing, however, has yet to follow.  This presentation will help provide clear direction on how and why consumers shift between devices.

Attend this webcast and learn how to develop your cross-screen marketing strategy.

Presenters
Cortney Henseler – Director, Consumer Research and Analytics, AOL
Maureen Dawson – Senior Manager, Consumer Research and Analytics, AOL

Agenda
1:00–1:15pm ET (15 minutes)
Welcome, ARF Updates and Introductions
Zena M Pagán – Leadership Programs Manager, Advertising Research Foundation

1:15–1:45pm ET (30 minutes)
Uncovering the Value of Each Screen
Cortney Henseler – Director, Consumer Research and Analytics, AOL
Maureen Dawson – Senior Manager, Consumer Research and Analytics, AOL

1:45–1:55pm ET (10 minutes)
Q&A

1:55–2:00pm ET (5 minutes)
Closing Remarks
Zena M Pagán – Leadership Programs Manager, Advertising Research Foundation




December 02, 2014

Moneyball Marketing

Tuesday, December 2, 2014 1:00–2:00PM ET

Join us on December 2 for a webcast that discuss how to unite, organize and analyze marketing’s messy data so brands can understand and communicate what’s working across it all.

There’s no shortage of channel-specific tactical data or reports. But strategic reports and insights – what’s working across all channels and its impact on the business – are incredibly difficult to pull together, and usually nonexistent.

Join this webcast to better optimize cross-channel performance to track leading indicators of marketing effectiveness and align marketing activity with business outcomes.

Featured Speaker
Jennifer Zesrut – CEO, Beckon

Registration
To attend via webcast, register via My ARF »
Free for ARF members




Host a Webcast

Webcasts On Demand »

For more information about hosting a webcast, please contact:

Daniel Bulgrin – Strategic Partnerships Fulfillment Manager
dbulgrin@thearf.org

Testimonial

"The ARF has really evolved over the last couple of years and become a go-to source for all levels within the organization. We use it to understand client needs, hear fresh ideas and be exposed to a balanced perspective of what are the key trends in the industry and how we as researchers, need to start thinking about these trends and their impact on the research industry - the ‘People Are Talking, Are you Listening?’ the ARF initiated was a perfect example of just such an effort."
Jeni Lee Chapman – Executive Vice President, Harris Interactive

ARF Videos

Rob Key, CEO of Converseon