ARF Webcasts








Details of the next Webcast will be posted shortly. If you have any questions or would like to host a Webcast, please contact Kelly McSorley at
September 10, 2014

September 10, 2014
1:00-2:00pm ET

Millward Brown Digital and AOL reveal how to leverage data, identify, understand and engage the consumer in their path to purchase and drive impact.
How do consumers engage with AOL on their path to purchase? AOL and Millward Brown Digital utilized its behavioral data to understand the shopping dynamics in the auto category. Millward Brown Digital identified those who purchased a vehicle and then looked backwards 90 days to assess clickstream behavior across various web properties. The study showed that in the luxury market, purchasers had the highest average number of KPI’s performed when compared to other segments.
Join this webcast to learn how to link data to increase consumer knowledge to drive revenue and elevate the publisher’s consumer journey.
Ken Insana – Sr. Manager, Consumer Analytics and Research, AOL Networks
Mike Perlman – SVP, Media Practice, Millward Brown Digital

September 17, 2014

Stay tuned for more information

October 01, 2014

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November 05, 2014

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November 12, 2014

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November 19, 2014

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"The ARF has really evolved over the last couple of years and become a go-to source for all levels within the organization. We use it to understand client needs, hear fresh ideas and be exposed to a balanced perspective of what are the key trends in the industry and how we as researchers, need to start thinking about these trends and their impact on the research industry - the ‘People Are Talking, Are you Listening?’ the ARF initiated was a perfect example of just such an effort."
Jeni Lee Chapman – Executive Vice President, Harris Interactive

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