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Opening: Embrace Risk & Experimentation Gayle Fuguitt – CEO & President, The ARF
How Advertising Works Today: Groundbreaking Insights 30 years in the Making from the ARFGayle Fuguitt – CEO & President, The ARF Dr. Manuel Garcia – SVP, Research & Innovation: Global and Ad Effectiveness, The ARF Chris Bacon – EVP, Global Research Quality & Innovation, The ARF The Direct Sell: The Science of Engaging Consumers in Health Care & B2B MarketsSusan McDonald – President & CEO, NAXION
Creating the Museum of the Future: Using Science to Reinvent the Museum Experience Kaywin Feldman – Duncan & Nivin MacMillan Director & President, MIA Douglas Hegley – Director of Media and Technology, MIA Kristin Prestegaard – Chief Engagement Officer, MIA Inviting Engagement: The Science of Digital Media in Effective B2B MarketingDave Morgan – Founder & CEO, Simulmedia; ARF Board of Directors
Reinventing the Consumer Living Room: Engaging Consumers with Great Design Available Anytime, AnywhereMaurice Blanks – Co-Founder, COO, Blu Dot Furniture Of Correlations and Causalities; New Research on the Relationship Between Show Fandom and Ad Receptivity Mike Bloxham – SVP, National Television and Video, Frank N. Magid Associates Howard Shimmel – Chief Research Officer, Turner Broadcasting; ARF Board of Directors Building Great Brands: Why Brands Need ContradictionsBelle Frank – EVP, Global Director, Strategic Growth & Integration, Y&R
Closing: Putting Your Action Plan to Work Back at Your DeskGayle Fuguitt – CEO & President, The ARF