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There is no debate that today’s audience is a multicultural one. And it is also clear that there is no one “right way” to market to a multicultural consumer group. But every approach has its strengths and weaknesses, and this event is a rare opportunity to hear them all. While your company may approach the multicultural consumer in one way, there are other companies choosing a different path. Come hear from a variety of multicultural thought leaders about what they’ve seen work – approaches, structures, tools, techniques, strategies and program.
A conversation not a presentation, this event promises to be unfiltered, candid and energetic.
Dr. Jake Beniflah – Executive Director – Center for Multicultural Science
David Burgos – SVP of Cultural Strategy, TNS
Chris Butler – SVP, Consumer Segment Marketing, JP Morgan Chase
Esther Franklin – EVP, Head of America’s Experience Strategy, Starcom MediaVest Group
John Zatwarnicki – VP, Practice Area Lead, Nielsen
Mebrulin Francisco – Partner, Director Marketing Analytics, Multicultural, Group M
John Burn – Hispanic Shopper Marketing Lead, Geometry Global
Gabriela Mangieri Harper – Multicultural Marketing Manager, Subway
Joanne McDonough - Senior Director, Strategy & Insights, Heineken
Chris Bacon – Director, Consumer Insights & Strategy, E & J Gallo Winery
David Burgos – SVP, Cultural Strategy, TNS
Ron Franklin – GlobalHue’s ARF Ambassador, President, NSightsWorldwide
ARF Theme Leader
Julie Halpin Anderson – EVP, Solutions and Engagement, The ARF
Location San Francisco - TBD
More details soon to come, so please check back.
"The ARF has helped keep us continuously up-to-date on a range of research topics, including social media, digital and traditional advertising channels, data quality and new methods. Our partners at the ARF have also helped us tap into the organization's considerable library of published content to answer business questions in real-time. Participation in ARF Forums has enhanced our professional networks and provided opportunities for learning and growth."
Mike Hegener – Asst. Director, Brand Research, GM