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Upcoming Forums

Details of the next meeting will be posted shortly. If you have any questions or would like to get involved with this Forum, please contact Zena Pagán at forums@thearf.org.

Consumer Segments Forum

How to Market in a Diverse Marketplace
September 11, 2014

ARF Multicultural Roundtable: A lively discussion about the full spectrum of “how” to engage a multicultural audience

There is no debate that today’s audience is a multicultural one. And it is also clear that there is no one “right way” to market to a multicultural consumer group. But every approach has its strengths and weaknesses, and this event is a rare opportunity to hear them all. While your company may approach the multicultural consumer in one way, there are other companies choosing a different path. Come hear from a variety of multicultural thought leaders about what they’ve seen work – approaches, structures, tools, techniques, strategies and program.

A conversation not a presentation, this event promises to be unfiltered, candid and energetic.

Dr. Jake Beniflah – Executive Director – Center for Multicultural Science

David Burgos – SVP of Cultural Strategy, TNS
Chris Butler – SVP, Consumer Segment Marketing, JP Morgan Chase
Esther Franklin – EVP, Head of America’s Experience Strategy, Starcom MediaVest Group
John Zatwarnicki – VP, Practice Area Lead, Nielsen
Mebrulin Francisco – Partner, Director Marketing Analytics, Multicultural, Group M
John Burn – Hispanic Shopper Marketing Lead, Geometry Global
Gabriela Mangieri Harper – Multicultural Marketing Manager, Subway
Joanne McDonough - Senior Director, Strategy & Insights, Heineken

Program Leaders
Chris Bacon – Director, Consumer Insights & Strategy, E & J Gallo Winery
Dr. Jake Beniflah – Executive Director – Center for Multicultural Science
David Burgos – SVP, Cultural Strategy, TNS
Ron Franklin – GlobalHue’s ARF Ambassador, President, NSightsWorldwide

ARF Theme Leader
Julie Halpin Anderson – EVP, Solutions and Engagement, The ARF


Cross Platform Regional Event
November 13, 2014

Location San Francisco - TBD


More details soon to come, so please check back.

Forum Leaders

Meet our Forum Leaders


"The ARF has helped keep us continuously up-to-date on a range of research topics, including social media, digital and traditional advertising channels, data quality and new methods. Our partners at the ARF have also helped us tap into the organization's considerable library of published content to answer business questions in real-time. Participation in ARF Forums has enhanced our professional networks and provided opportunities for learning and growth."
Mike Hegener – Asst. Director, Brand Research, GM


Lee Rainie of Pew Internet, Perfect People Meters