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Forum meetings are open to ARF members only. Learn more about the benefits of hosting and participating in one of our many ARF Forums!

Upcoming Forums

Details of the next meeting will be posted shortly. If you have any questions or would like to get involved with this Forum, please contact Zena Pagán at forums@thearf.org.

Health & Wellness

The Digitally Empowered Healthcare Consumer
August 05, 2014

This event is focused providing ARF Member attendees insights and new ways to think about their business in the Rx, OTC and Retail Drug sectors. Specifically, a dialog new perspectives driven by the “digitally empowered healthcare consumer” which is a result of the confluence of the growth of the health vertical and the increases in social and online health content.

Our goal is to provide member attendees knowledge to secure their place at the decision table and to expand their tribe with engaging networking opportunities within the healthcare marketing and research community.

Featured Speakers
James Avallone – Director, Physician Research, Manhattan Research
Esther Burke – Consumer Insights Manager, Microsoft
Ann Clurman – EVP, The Futures Company
Steve Jagger – Partner, MSW·ARS Research
Marjorie Reedy – Director, Insights and Innovation, Merck

Forum Leaders

Robert Atencio – Global VP, Consumer Insights, Pfizer

Belle Frank – EVP, Director, Strategy and Research, Young & Rubicam

Marjorie Reedy – Director, Insights and Innovation, Merck

Agenda

12:00-12:30pm: Networking

12:30–1:20
Heath Trends Overview
Ann Clurman – EVP, The Futures Company

1:20–1:50
How The Internet Is Influencing The Patient Journey
Marjorie Reedy – Director, Insights and Innovation, Merck

1:50–2:40
How Digital is Impacting Physicians: What tools they rely on?  What offline and online sources they utilize?  And how does that influence how we market to healthcare consumers?
James Avallone – Director, Physician Research, Manhattan Research

2:40-2:55: Break

2:55–3:40
Healthcare consumer digital purchase path
Esther Burke – Consumer Insights Manager, Microsoft

3:40–4:30
Pharmacy Intercept Learning and cases applicable to both OTC and Rx
Steve Jagger – Partner, MSW·ARS Research

4:30–7:00
Drinks & Networking Reception at Havas Health Rooftop co-sponsored by Havas Health and MSW·ARS
Venue: Havas Health, Rooftop Lounge, 200 Madison Avenue, Havas Health




Shopper Insights Forum

Omnichannel Retail: Breaking the Online-Offline Silos for ONE Shopping Experience
August 13, 2014

ARF in Chicago

Metropolitan Club
Willis Tower, 233 S. Wacker Drive, 67th floor,
Chicago, IL

The omnipresence of internet access and hasty growth of e-commerce/m-commerce is spurring retailers and advertisers to break down silos between online and offline shopping to create a single experience for their customers.

During this one-day event, The ARF is gathering Industry leaders to hear about best practices and case studies on integrating multi-platform shopper data & insights to create a unified shopper strategy. The event will also include a panel of Shopper Insights leaders and an interactive session in which attendees will brainstorm collaboratively and provide solutions applicable directly to your business/strategy.

Join us and you’ll have the chance to meet and network with Industry leaders engaged in Shopper Insights/Retail.

Featured Speakers Include
David Guenther – Marketing Research & Customer Strategy Executive, Walmart
Gian Fulgoni – Co-Founder & Executive Chairman Emeritus, comScore
Joy Young – Director, Global Shopper Insights, Anheuser-Busch InBev
Bob Tomei – President of IRI Consumer & Shopper Marketing, IRI
Stacey Symonds – Senior Director, Consumer Insights, Orbitz
Bala Mallela – Senior Director, Shopper Insights, Kimberly Clark
Tim Spengler – President, Content Marketing and Revenue Strategy, Clear Channel Communications
Brian Quinn – Chief Revenue Officer, Triad Retail Media
Erica Au – VP Consumer & Shopper Analytics, Nielsen
Johnathan Stringfield – Head of Research, Retail and CPG, Twitter
 

Agenda
8:30–9:00AM: Registration & Breakfast
9:00AM–5:00PM: Programming & Workshop
5:00–6:00PM: Cocktail Reception

GOLD SPONSOR:      

SILVER SPONSORS:

ARF Members: FREE
Non-members: $1,495.




Research Quality Forum

THE MEASUREMENT MANDATE: Interpreting Quality in Mobile Research
August 21, 2014

A Joint Research Quality & Mobile Forum

Better business decisions with Mobile: from Surveys to Passive methods and Beyond

Ready or not to embrace the future, more and more consumers are taking surveys on smartphones and tablets that were intended for large computer screens in the home. This poses a challenge to data and research quality, but also presents an opportunity to capture unique insight in ways that only the mobile platform can. Buzzwords like “passive,” “locative,” and “emotive” are harbingers of new and transformative approaches, some very rich with insights.

What are some of these approaches and how do we match them with learning objectives? How should we think about quality in a way that is applicable to both the tried and true and the emerging? Where does accountability lie? Are speed and quality fair trade-offs?

Attend and participate in the first ever joint session of the Research Quality and Mobile Forums at the ARF on Thursday, August 21 to find out. Reception to follow, sponsored by True Sample

Registration:
To attend in-person or via webcast, register via My ARF

If you have any questions, please contact Zena M. Pagán at forums@thearf.org.




Mobile Forum

THE MEASUREMENT MANDATE: Interpreting Quality in Mobile Research
August 21, 2014

A Joint Research Quality & Mobile Forum

Better business decisions with Mobile: from Surveys to Passive methods and Beyond

Ready or not to embrace the future, more and more consumers are taking surveys on smartphones and tablets that were intended for large computer screens in the home. This poses a challenge to data and research quality, but also presents an opportunity to capture unique insight in ways that only the mobile platform can. Buzzwords like “passive,” “locative,” and “emotive” are harbingers of new and transformative approaches, some very rich with insights.

What are some of these approaches and how do we match them with learning objectives? How should we think about quality in a way that is applicable to both the tried and true and the emerging? Where does accountability lie? Are speed and quality fair trade-offs?

Attend and participate in the first ever joint session of the Research Quality and Mobile Forums at the ARF on Thursday, August 21 to find out. Reception to follow, sponsored by True Sample

Registration:
To attend in-person or via webcast, register via My ARF

If you have any questions, please contact Zena M. Pagán at forums@thearf.org.




Consumer Segments Forum

How to Market in a Diverse Marketplace
September 11, 2014

ARF Multicultural Roundtable: A lively discussion about the full spectrum of “how” to engage a multicultural audience

There is no debate that today’s audience is a multicultural one. And it is also clear that there is no one “right way” to market to a multicultural consumer group. But every approach has its strengths and weaknesses, and this event is a rare opportunity to hear them all. While your company may approach the multicultural consumer in one way, there are other companies choosing a different path. Come hear from a variety of multicultural thought leaders about what they’ve seen work – approaches, structures, tools, techniques, strategies and program.

A conversation not a presentation, this event promises to be unfiltered, candid and energetic.

Moderator 
Dr. Jake Beniflah – Executive Director – Center for Multicultural Science

Roundtable
David Burgos – SVP of Cultural Strategy, TNS
Esther Franklin – EVP, Head of America’s Experience Strategy, Starcom MediaVest Group
John Zatwarnicki – VP, Practice Area Lead, Nielsen
Mebrulin Francisco – Partner, Director Marketing Analytics, Multicultural, Group M
John Burn – Hispanic Shopper Marketing Lead, Geometry Global
Gabriela Mangieri Harper – Multicultural Marketing Manager, Subway
Joanne McDonough - Senior Director, Strategy & Insights, Heineken

Program Leaders
Chris Bacon – Director, Consumer Insights & Strategy, E & J Gallo Winery
David Burgos – SVP, Cultural Strategy, TNS
Ron Franklin – GlobalHue’s ARF Ambassador, President, NSightsWorldwide

ARF Theme Leader
Julie Halpin Anderson – EVP, Solutions and Engagement, The ARF




Cross-Platform

Cross Platform Regional Event
November 13, 2014

Location San Francisco - TBD

 

More details soon to come, so please check back.




Forum Leaders

Meet our Forum Leaders

Testimonial

"The ARF has helped keep us continuously up-to-date on a range of research topics, including social media, digital and traditional advertising channels, data quality and new methods. Our partners at the ARF have also helped us tap into the organization's considerable library of published content to answer business questions in real-time. Participation in ARF Forums has enhanced our professional networks and provided opportunities for learning and growth."
Mike Hegener – Asst. Director, Brand Research, GM

Videos

Lee Rainie of Pew Internet, Perfect People Meters