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Forum meetings are open to ARF members only. Learn more about the benefits of hosting and participating in one of our many ARF Forums!

Upcoming Forums

Details of the next meeting will be posted shortly. If you have any questions or would like to get involved with this Forum, please contact Zena Pagán at forums@thearf.org.

Social Media Forum

Discovering the Value of Earned Audiences: How Twitter Expressions Activate Consumers
April 28, 2014

Join The ARF on the West Coast for our next Social Media Forum!

We know TV viewers love to share their opinions about favorite programs and ads via Twitter, and that this kind of sharing can benefit both the programs and commercial partners. But what happens when someone else sees that tweet? Does it matter? And if so, to what degree?

The ARF is heading to Los Angeles for our next Social Media Forum, where we’ll review the groundbreaking study conducted by FOX Broadcasting Company, Twitter, db5, and The ARF on the value of earned audiences. The pioneering, large-scale study—which was presented for the first time at Re:Think 2014 and has incited much pre-Upfronts conversation—examines two important questions broadcasters and marketers are asking: 

1.       What is the role of earned impressions in the #SocialTV funnel?

2.      How does the #SocialTV earned audience activate both on and off Twitter?

Based on the combined results of a survey delivered directly through Twitter, and appending an unprecedented amount of backend data, this study has led to surprising discoveries and important implications for the industry.

Presented by:
Judit Nagy – VP, Digital Analytics, FOX Broadcasting Company
Anjali Midha – Head of Research East, Twitter
Peter Orban – EVP Mobile and Social, The ARF

Location:
FOX Broadcasting Company
10201 West Pico Boulevard, Building 100, 3rd Floor
Los Angeles, CA

Free for members!

If you have any problems registering, please email forums@thearf.org.




Research Quality Forum

Foundations of Quality 2: Launching What We’ve Learned
May 08, 2014

Join us in New York City for a one-day symposium in on how to activate learnings from ARF's FoQ2 initiative. Learn from the FoQ2 leaders, network with your peers and industry experts, and share your own points-of-view on this important ARF initiative. Go back to your desk with immediately applicable ways to drive research quality and reduce business risk. 

This is a free event for ARF members.

More details coming soon!

 




Health & Wellness

Health & Wellness Forum
August 05, 2014

Join us for the first meeting of the Health & Wellness Forum!

Check back—details coming soon!




Forum Leaders

Meet our Forum Leaders

Testimonial

"The ARF has helped keep us continuously up-to-date on a range of research topics, including social media, digital and traditional advertising channels, data quality and new methods. Our partners at the ARF have also helped us tap into the organization's considerable library of published content to answer business questions in real-time. Participation in ARF Forums has enhanced our professional networks and provided opportunities for learning and growth."
Mike Hegener – Asst. Director, Brand Research, GM

Videos

Luiz Duarte - DIRECTV Marketing Latin America