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Join us at The ARF office for our 2014 kickoff event on mobile! Hear from a panel moderated by ARF’s own Peter Orban (EVP, Research & Innovation: Mobile & Social) that will explore the state of affairs in the mobile space.
Where: The ARF
432 Park Avenue South., 6th Floor (between 29th & 30th)
When: Wednesday, March 12, 5:30–8:30pm
5:30–6:15pm: Arrive, grab a drink and a snack
6:15–7:00pm: Facilitated networking activity
7:00–8:00pm: Mobile Panel & Discussion
8:00–8:30pm: More cocktails and networking
Ashmeed Ali – Director, B2B Insights, Yahoo!
Lauren Epshteyn – Sales Strategy Executive, Google
Katrina Lerman – Senior Researcher, Communispace
Art Rome – AVP Product Development and Management
Peter Orban – EVP, Research & Innovation: Mobile & Social, ARF (Moderator)
Space is limited—reserve your seat before the event fills up!
On March 12, 2014, from 9:00–10:30am, Jeffrey Graham will host an intimate breakfast for twelve lucky Young Pros. All Young Pros will have the opportunity to win a seat at his breakfast at the ARF Young Pros mobile panel on Wednesday, March 12, 2014.
Jeffrey Graham – Global Head of Research, Twitter
Jeffrey joined Twitter in 2013 to lead all sales research at Twitter globally. His team helps marketers understand the value of their Twitter investments, and in using Twitter data to improve their entire marketing mix. Prior to Twitter, he led advertising research for the Americas at Google, leading a team that developed new data and measurement platforms across all Google products.
Previously, Jeffrey served as EVP, Worldwide Director of Performance at Initiative, a media and communications firm, and SVP, Director of Strategic Research and Accountability at Starcom MediaVest (SMG), where he led the company’s accountability practice for its largest North American client, Procter & Gamble. Earlier, Jeffrey was the Executive Director of Customer Insight, for The New York Times, responsible for all corporate and advertising research, where he provided data and strategic guidance supporting new revenue models for the company.
Jeffrey earned a Ph.D. in sociology from The Graduate Center at the City University of New York, a master's degree in media ecology from New York University and a B.A. in communications from the University of Massachusetts. He has also published more than 100 articles on digital research, measurement, and strategy. He is @jeffreypgraham on Twitter.
Join ARF Young Pros for our April Twitter chat! On April 25, let us know what you think about how to keep the industry young and fresh. Share your ideas, connect with industry leaders, and catch up with fellow ARF Young Pros.
Follow us @ARFYoungPros and chat with us at 12:30pm ET. Tweet using #ARFYPchat.