The ARF Remembers Bob Barocci

Tribute to Bob Barocci

Bob Barocci, former CEO of The ARF, passed away on Thursday, March 27, 2014. On behalf of the entire ARF community, CEO & President Gayle Fuguitt remembers the life and legacy of Bob, and his impact on the advertising research community:

"Bob Barocci was a fierce advocate for truth and objectivity. He was creative, he was a consummate business man, an "ad man," a voracious reader, an athelete and a mentor.

While some might say he was one of the original "Mad Men," he was more of a Renaissance man: a mountain climber--literally and metaphorically. He was a global leader before global was popular, he argued for truth and objectivity long before privacy and consumer rights were in vogue. He recognized that the ARF could not stand without a strong financial foundation. He initiated important efforts in Neuroscience and Data Quality.

In 10 years as my predecessor at the helm of the ARF, he built a solid foundation of financial stability and a board of directors that was second to none in the advertising and media research industry.

I served as a board member and executive committee member for Bob for 6 years. He created opportunities that made a difference for my career and leadership as leader of Global Consumer Insights at General Mills. What I will remember most, though was his generosity in supporting my leadership of the ARF as his successor. He documented his own leadership path at the ARF to help me build upon the foundation he forged, he introduced me to the industry with every opportunity to succeed.

His mark as an industry leader was firm, the imprimatur strong, and we will never forget him. In his honor we will hold truth and objectivity high, be cautious yet optimistic, believing in a future where insightful research can illuminate a path to growth.

Our heartfelt wishes for peace and comfort go out to his wife Mary Anne Moloney, his family, and his best friend, Bernard Bradpiece. May his bright smile light the way, may his strong beliefs galvanize the path ahead, may he rest in peace."

Please leave your own thoughts and tributes about Bob below:


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