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Thought Leaders

What’s Driving Automotive Advertising?

ARF Thought Leader Webcast

Free for ARF Members

Tuesday, November 11, 2014 • 1:00–2:00PM ET

Automotive sales are up—and that means higher ad budgets. U.S. measured media expenditure for the auto category hit $16.4 billion in 2013—the highest since pre-recession days. But with fewer than 4% of Americans buying a car or truck every year, how do automotive advertisers stand out amid the clutter to capture the attention of car shoppers?

Join Kantar Media’s Chief Research Officer, Jon Swallen, as he discuses the data that drives automotive ad trends with Ad Age reporter Julie Liesse. Get insights on:

  • Ad expenditure by auto marketer, brand and model
  • Which auto categories spend the most on ads, and what channels they use to reach their target audience
  • How to measure TV campaigns to reach households that purchase your car brand
  • The role of online behavior (online display, mobile, search, and social media campaigns) in the consumer path to purchase

 

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Featured Speakers
Jon Swallen – Chief Research Officer, Kantar Media Ad IntelligenceJ
ulie Liesse – Reporter, Advertising Age