Testimonials
ARF Young Pros
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ARF Member Testimonials

"The ARF helps companies like us up our game on many fronts – new ideas coming out of the Forums, business connections made at conferences, industry perspective accessible through the PowerSearch database. The staff always provides useful insight whether answering a simple question or reviewing our complex methodology."
Dr. Carl Marci – CEO and Chief Science Officer, Innerscope Research, Inc

"The ARF provides a rare opportunity to interact with people on the other spokes of the research wheel; to see how people on the advertising, research vendor and brand level use the same research I do, but differently. This way I can be more in synch with what the industry is doing and that allows me to work more effectively."
Daria Nachman – Director of Marketing Research, ABC National TV Sales

"At Viacom Networks, our business relies on staying connected with diverse audiences across every media platform. There’s no better single resource for the information, insights and industry connections we need than the ARF. The conferences, the Forums, the Knowledge Center, the Playbooks… we use all of it here."
Colleen Fahey Rush – Chief Research Officer, Viacom Media Networks

"The ARF has helped keep us continuously up-to-date on a range of research topics, including social media, digital and traditional advertising channels, data quality and new methods. Our partners at the ARF have also helped us tap into the organization's considerable library of published content to answer business questions in real-time. Participation in ARF Forums has enhanced our professional networks and provided opportunities for learning and growth."
Mike Hegener – Assistant Director, Brand Research, GM

"The resources of the ARF have proven to be extremely helpful enabling us to make the case for radio more effectively over the past year. Their resources are outstanding and the staff of the ARF have been extremely responsive and professional addressing all of our questions and needs."
Bob McCurdy – President, Katz Marketing Solutions

"The ARF has become invaluable in social media research, and this knowledge helps guide better media and marketing decisions."
Frank Cotignola – Consumer Insights Manager, CIS Center of Excellence, Knowledge Management, Kraft Foods

"The ARF has been a valuable partner to Digitas. They have been particularly helpful in providing us with access to case studies, referrals, and industry POVs. The conferences and Forum meetings enable us to connect within the industry and help us to keep on top of the latest research methodologies."
Terry Cohen – SVP - Strategy & Analysis, Digitas

"The ARF has really evolved over the last couple of years and become a go-to source for all levels within the organization. We use it to understand client needs, hear fresh ideas and be exposed to a balanced perspective of what are the key trends in the industry and how  we as researchers, need to start thinking about these trends and their impact on the research industry - the ‘People Are Talking, Are you Listening?’ the ARF initiated was a perfect example of just such an effort."
Jeni Lee Chapman – Executive Vice President, Harris Interactive

"The level of activities at the ARF is at an all time high. Bob and the entire team are doing a fabulous job. In my seven years of association with ARF, I have never seen so much enthusiasm and clarity."
Stan Sthanunathan - VP of Knowledge and Insights, The Coca-Cola Company

"Of the five, juicy opportunities dangling within biting range of Drumcircle at the moment, four of them are a direct result of participation in an ARF function… our ARF membership has helped us make valuable, profitable connections. I think that’s because people who are affiliated with ARF tend to be people who are looking at new, more relevant ways to gather information and ways to transform that information, quickly and inspirationally, into useful ideas that can make money."
Bill Mount – Co-founder, Drumcircle

"In building the Analytics capability for Crispin Porter + Bogusky, membership in the ARF is a must-have tool for the tool belt. The broad reaching, cross-category research is a critical asset that can be leveraged both internally (across functions) and externally (with clients). In addition, we are excited to have the opportunity to be involved in the exploration and development of cutting-edge research and measurement approaches, that will complement the rapidly-changing marketing environment that is affecting us all."
Trina Arnett - Chief Analyst, Crispin Porter + Bogusky

"At the ARF, you can find the most advanced thinking in the power of social media, and I encourage anyone to join this group to grasp their relentless quest for truth."
Marc Gobé – Creator & Co-Founder, Emotional Branding Alliance

"I can honestly say now that the ARF has become indispensable."
Artie Bulgrin – SVP Research and Sales, ESPN

"I wanted to thank you for all your time and effort working with us on different projects. You have provided just the right information when we needed it, and I know people at Leo Burnett have been very thankful for your help."
Scott Jenkins – Associate Director, Leo Burnett USA

"Thank you for your assistance on GenY. I appreciate your follow-up and expect several of the reports to be particularly useful in summarizing messaging insights (tone, content and to a some extent medium). It's nice to tap into a resource like the ARF Knowledge Centger for help on these issues, particularly on short notice."
Lori E. Robins – Manager, Advertising Effectiveness, VSSM, Global Market & Industry Analysis, GM

"You're amazing! That was a tough question and we learned so much from the material you sent. We have a good plan in place and now we have the research and support to back it. Thanks for all your help."
Warren Foster – The Martin Agency

"As you can already see the ARF is always out in front of what comes next. They are a great group of some of the nicest people in the business. You will count joining this group as one of the best things you did this year."
Dan Belmont – Millsport

"Microsoft's alliance with the ARF will result in tremendous contributions to a number of key initiatives, including the Emotional Involvement and the Engagement Projects."
Stephen Kim – Director Sales Research, MSN

"The ARF helped the NYT identify best practices in evaluating rationale for advertisers to buy our inventory. We were able to check the viability of our research methodology and to steer the project scope to ensure research was effective and the results of the study will be actionable and cost efficient."
Kathleen Mahoney – Research Director, Strategic Planning, New York Times

"This Knowledge Center feedback is a very comprehensive and extensive overview. I consider myself a pretty savvy secondary researcher, but you provided me with some resources I didn't initially find. This was my first time using your services (although Joyce Magruder at Turner told me how exceptional ARF was in this area) and I am extremely impressed. Thank you very much and I look forward to working with you in the future!"
Christine Hayes – NBCUniversal

"Due to the Knowledge Center's phenomenal research and timely responses, CCO Washington DC/Baltimore Division was able to secure several meetings and a substantial contract from advertisers who have never considered outdoor as part of their media mix. These include: West Virginia Tourism, Colonial Williamsburg, Subway, Destination DC, Breckenridge Resort Chamber among others. In the past these advertisers (who spend quite a bit in other mediums) were not open to outdoor advertising. However, through the ARF's help and research, we were able to put together compelling and well-founded reasons of why our medium could greatly benefit their campaigns and lead to increased results. I look forward to continuing to work with the ARF as objections arise as I know she will provide us with the best research to present the best case for Outdoor Advertising."
Marty Dytrych – Clear Channel Outdoor

"I believe that ARF could truly offer much needed backend support for our insights team, especially when hiring in-house talent to help us with our research projects can get costly."
Kelley Peters – Vice President, Integrated Insights & Strategy at Post Foods, Post Holdings

"Just one year after joining the ARF, our research department was up to speed on new methodologies and explorations going on across media platforms. And that has helped us leverage our own research findings and continues to give us insight into ways we can work with our advertising partners to create smart, integrated and measurable programs. Invaluable."
Susan Hogan – Director of Research and Sales Development, Martha Stewart Living Omnimedia


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The AD Club of New York and Yahoo will host the first two breakfasts in an ongoing series of strategic conversations featuring client executives as they take a deep dive into the latest trends impacting their companies and specific business sectors. Cheryl Guerin and Ben Jankowski of MasterCard will tackle Finance on 7/16 and Bonin Bough of Mondelez will delve into CPG on 7/30.

Coverage will include: campaign success stories, challenges and how they were overcome, the next big thing on the horizon, moderated Q&A and audience Q&A.  For more information and to register, click here or call Sydney at 212.533.1929.

ARF Videos

Graeme Hutton, Universal McCann