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Speakers


Danica Allen
– Global Director, Innovation Product Development, GfK
Danica Allen, Global Director of Innovation Product Development at GfK, specializes in the development and refinement of quantitative products and techniques. A frequent speaker, she has been a keynote presenter at numerous Marketing Research events worldwide. In 2012, Danica was honored with the ARF Great Mind Award in the Innovation category.


Ron Amram
– VP, Media – Heineken USA
Ron Amram is VP of Media at Heineken USA.  In this role, Ron leads media investment, communications strategy and implementation across paid and earned media for some of the most social and followed brands in the category.  Under his leadership, Heineken has been awarded with 20 Cannes Lions.  He was named a Media Online All Star by Mediapost in 2015. Ron has a Management & Technology M.B.A. from Rensselaer Polytechnic Institute.


Scott Anderson
– VP/GM, North America, InfoScout
Scott Anderson, VP/GM, North America, InfoScout is a seasoned executive in the world of retail data analytics and the CPG industry. Prior to InfoScout, Scott led Retail Solutions’ global Walmart business.  Prior to Retail Solutions, Scott spent a combined 16 years working with retailers while at Kimberly-Clark Corporation and the Campbell Soup Company.


Andrew Appel
– President & CEO, IRI
Andrew Appel is President & CEO of IRI. Andrew has held various senior leadership positions for Chicago-based professional service firms, most recently as COO at Aon. Prior to joining Aon, Andrew was a senior partner at McKinsey and Company. He holds a bachelor’s degree in economics from the University of California and an M.B.A. from the University of Chicago, as a Henry Ford II scholar.


Steve August
– CIO, FocusVision
Steve August, CIO of FocusVision, is a pioneer in online qualitative research and created Revelation®.  Prior to FocusVision, atKDA Research, Steve used technology to develop innovative research techniques and methodologies. Prior to this, he worked as a system administrator, webmaster, multimedia producer and business intelligence software consultant at various companies.


Chris Bacon
– EVP, Global Research, Quality & Innovation, The ARF
Chris Bacon is EVP, Global Research, Quality & Innovation at The ARF, where he leads the Research Quality initiatives and leads The ARF’s Leadership Lab program.  Prior to The ARF, Chris led the global consumer and shopper insights team at E&J Gallo Winery.  Prior to Gallo, he was Global Director of Consumer Insights for the Personal Care Division of Colgate-Palmolive.


Jonny Bauer
– Global Chief Strategy Officer, Droga5
Jonny Bauer is Global Chief Strategy Officer at Droga5.  In this capacity, he is responsible for developing strategic function while also overseeing all brand, digital, media and IP-related thinking. Jonny is widely recognized for his work, and in 2011, was inducted into the American Advertising Federation’s Advertising Hall of Achievement. In 2015, the Effie Awards named Droga5 its Most Effective Independent Marketing Agency, under his leadership.


Judy Begehr – SVP, Account Planning, Gyro
Judy Begehr is SVP, Account Planning at Gyro where she mines insights, inspires creative excellence and defines the strategic foundation for impactful programs.  Her career in advertising has been focused on the intersection between business strategy, the psychology of decision-making and creative business communications.  Judy has 18 years’ experience in the field, working with clients including, GE, Kellogg, and Tyco, among others.  


Laura Bernstein
– SVP, Client Solutions, SymphonyAM
Laura Bernstein is SVP of Client Solutions at SymphonyAM.  Her team leverages single source, passive, cross-platform data to drive consumer and media insight supporting advertiser, agency and media clients. Prior to SymphonyAM, Laura spent over 10 years at Nielsen in various advertiser effectiveness and social media analytics roles. She holds a B.S. from Cornell University and an M.B.A. from Columbia University.


Bhanu Bhardwaj
– Principal, Media Center of Excellence, IRI
Bhanu Bhardwaj, Principal at the Media Center of Excellence, is an accomplished leader in the digital and media analytics and optimization space and partners with top CPG and Healthcare advertisers, networks, publishers, agencies and ad tech firms to drive innovative solutions.  She leverages her expertise in media targeting, attribution, marketing mix optimization, consumer response modeling and advanced analytics to help clients drive their strategic media objectives.


Neha Bhargava
– Manager, Advertising Research, Facebook
Neha Bhargava is Manager of Advertising Research at Facebook where she helps advertising partners prove and grow the value they see from Facebook. Previously, Neha was a strategy consultant focused on providing marketing and product designs based on big data. She began her career as an engineer, building rockets. Neha holds a B.S. in electrical engineering and computer science from MIT and an M.B.A. from the University of Pennsylvania Wharton School.


Rob Biederman
– Co-Founder & CEO, HourlyNerd
Rob Biederman is the Co-Founder & CEO of HourlyNerd, the leading technology platform delivering elite business talent.  Prior to founding HourlyNerd, he was a private equity investor at Goldman Sachs and Bain Capital, where he focused on the healthcare and high-tech industries.  Rob has a B.A. from Princeton University and an M.B.A. from Harvard Business School.


Fiona Blades
– President & Chief Experience Officer, MESH Experience
Fiona Blades is currently President & Chief Experience Officer at MESH Experience. Following an eight-year marketing career and subsequently moving to advertising agencies like Leo Burnett, Fiona set up MESH in 2006 to fill a gap in market research. MESH helps clients make quicker and smarter investment decisions by taking an experience driven marketing approach and capturing experiences with brands in real time.


Marion Boeri
– Audience Thought Leadership Lead, Yahoo
Marion Boeri, Audience Thought Leadership Lead at Yahoo, is an expert in consumer research, aiming to provide marketers with insights that enable meaningful connections. Prior to Yahoo, Marion held roles at Starcom Mediavest, OMD and PHD, where she developed her strategic thinking and research skills.


Nathalie Bordes
– Senior Director, Emerging Channels Research, ESPN
Nathalie Bordes is Senior Director of Emerging Channels Research at ESPN where her team supports TV, online, mobile, OTT and social media groups across the sales organization. Nathalie is a member of the MRC Digital Committee, IAB Research Council and Market Research Council. Her focus lies on investigating the impact of new digital media metrics and measurements on ESPN’s revenue goals and future product strategies.


Peter Brown
– Group Account Director, UWG
Peter Brown is Group Account Director at UWG where he is responsible for driving the strategic direction, insights, channel planning and creative work that will strengthen and reinforce a brand’s position and relevance to multicultural audiences. Peter’s portfolio at UniWorld Group includes such notable brands as Con Edison and the United States Marine Corps. Peter holds a B.A. in marketing from Marist College.


Jeff Buchan
– Associate Manager, Global Industry Relations, Google
Jeff Buchan is Associate Manager, Global Industry Relations at Google, where he focuses on aligning the company’s business objectives with industry and government policy. Prior to this, Jeff worked at Ogilvy & Mather. He was selected as a finalist for Forbes’ 2015 30 Under 30 List for Marketing & Advertising. Jeff holds a B.A. in political science (cum laude) from Duke University and is currently pursuing his M.B.A. at the NYU Stern School of Business.


Frank Buckler, Ph.D.
– Founder & CEO, Success Drivers
Frank Buckler, Ph.D. is Fonder & CEO of Success Drivers, formerly Neusrel Causal Analytics, an agency specialized in key driver analysis. He is also the inventor of the Universal Structure Modeling approach that is published in numerous scientific journals, Ph.D. theses, magazines, and textbooks.


George Carey
– Founder & COO, The Family Room, LLC
George Carey, Founder & COO of The Family Room, LLC, is a sought-after speaker for business planning and management events. He was recently described by one Fortune 500 CEO as “the person who taught me more about families in the last sixty minutes than I had learned in the last year of on-the-job experience.” George brings disruptive insights, inspirational new possibilities, and a compelling case for change to any organization whose future is tied to global families.


Olga Casabona – Senior Director, Client Insights, Turner
Olga Casabona, Senior Director of Client Insights at Turner, leads Turner Incite, a next generation approach to client insights that fuels the recommendation of best ad solutions for highest impact on marketers’ key business outcomes and innovation strategies. Prior to Turner, Olga led the Strategy and research efforts for various teams at NBCUniversal, Univision, impreMedia, McKinsey & Co. and Accenture.


Dan Chapsky
– Researcher & Ads Data Scientist, Facebook
Dan Chapsky is a Data Scientist on the Marketing Science Team at Facebook. He focuses on researching the value of different targeting techniques online. Prior to Facebook, Dan worked on building recommendation systems and predictive analytics at a dating website.


Mike Clarke
– Head, Brand Measurement, Google
Mike Clarke leads the Brand Insights & Measurement Solutions team at Google which is focused on helping brand advertisers make their advertising more accountable in digital and beyond. Before Google, Mike worked in consumer research and technical product management at BlackBerry. He holds an M.Sc. in consumer behaviour and Ph.D. a.b.d. in sociology from the University of Waterloo.


Megan Clarken
– President, Product Leadership, Nielsen
Megan Clarken is President of Product Leadership at Nielsen where she leads the global team responsible for product strategy, development and management of Nielsen’s leading measurement products for TV, digital, cross-platform content and advertising.  Prior to Nielsen, she held senior leadership positions for large publishers and online technology providers, including Akamai Technologies and News Interactive.


Adriana Crespo-Tenorio, Ph.D.
– Researcher & Ads Data Scientist – Facebook
Adriana Crespo-Tenorio, Ph.D. is a Researcher & Ads Data Scientist at Facebook where she focuses on finding the best ways for digital advertising to break through to audiences in mobile world. Adriana joined Facebook after working at The New York Times’s Customer Insights Group and is on a mission to connect people’s online behavior to their offline lives. She holds a Ph.D. in political science and applied statistics from Washington University in St. Louis.


Steven Cohen
– Co-Founder – In4mation Insights
Steven Cohen, Co-Founder of In4mation Insights, specializes in the design of research, the analysis of marketing data, and the application of marketing science to business problems. In 2011, Steve was awarded the AMA Charles Coolidge Parlin Award, recognizing his substantial contributions and unwavering dedication to the ongoing advancement of marketing research. He continues to focus relentlessly on bringing innovation to the market research industry.


Denise Dahlhoff, Ph.D.
 – Research Director, Baker Retailing Center at the Wharton School
Dr. Denise Dahlhoff, Ph.D., is the Research Director of the Wharton School’s Baker Retailing Center. Previously, she worked at Wharton Executive Education, Nielsen, Cornell University’s Johnson School, and Simon, Kucher & Partners, Strategy & Marketing Consultants. Denise has a Ph.D. in marketing (University of Jena, Germany), an M.L.A. and M.Phil. from the University of Pennsylvania, and a business diploma (University of Mainz, Germany).


Samar Das
– CEO, C3Research
Samar Das, Ph.D., is Founder & CEO of C3Research, an advanced marketing research company based in Orlando and New York. Prior to founding C3Research in 2002, he was an award winning marketing professor teaching M.B.A. courses on marketing strategy and Ph.D. seminars on Consumer Behavior. Samar holds an M.B.A. from the Indian Institute of Management, Ahmedabad and his Ph.D. in marketing from the University of Arizona.


Joseph Davin
– Quantitative Researcher, Marketing Science R&D, Facebook
Joseph Davin is a Quantitative Researcher in the Marketing Science R&D team at Facebook where he focuses on developing new advertising measurement solutions.  Joseph holds a bachelor’s degree in statistics from the University of California at Berkeley, an M.B.A. from Imperial College London, and a D.B.A. in marketing from Harvard Business School.


Chrystal Day
– Senior Manager, Global Brand & Communications Insights, Hewlett Packard
Chrystal Day is Senior Manager of Global Brand & Communications Insights at Hewlett Packard where her current focus is in advertising development and assessment.  She’s held several positions at Hewlett Packard in various roles focused on reshaping the lead innovations process in future product marketing.  Previously, she spent several years at Qualcomm in consumer insights.  Chrystal holds an M.B.A. in marketing.


Marc de Swaan Arons
– CMO & Executive Board Member, Millward Brown Vermeer
Marc de Swaan Arons is CMO & Executive Board Member at Millward Brown Vermeer where he spearheads the Marketing2020, Agency2020 and Insights2020 initiatives, and manages all global strategic alliances.  He is a frequent keynote speaker at business schools and industry conferences. Previously, Marc co-founded EffectiveBrands which in 2014 merged to become Kantar Vermeer.  Marc holds a business economics degree from the Erasmus University.


Maria Domoslawska
– VP, Global Digital Strategy & Research, Research Now
Maria Domoslawska is VP of Global Digital Strategy & Research at Research Now where she is responsible for designing and implementing the company’s global digital strategy. Maria has also held various management and senior management level research positions with EmSense, Digitas Boston, and Tribal Fusion. She holds a B.A. in extension studies from Harvard University and a M.A. in Polish philology from the University of Wroclaw.


Kacy Doster
– VP, Account Services Director, Communicus
Kacy Doster is VP, Account Services Director at Communicus. In this capacity, she conducts ad research and consulting for Fortune 100 companies, to optimize advertising campaign performance. She also develops advanced analytical tools to isolate the effects of cross-channel campaign. Kacy is an established expert in B2B advertising and research with special skills in data visualization and storytelling.


Joe Empert
– Principal, Advanced Analytics, AT&T Mobility
Joe Empert is a Principal of Advanced Analytics, leading the marketing mix modeling practice at AT&T Mobility.  He is responsible for the application of advanced analytics to measure and optimize the impact of media and advertising.  Joe’s career includes leadership positions in the telecommunications, financial services, and aerospace industries.


Glenn Enoch
– SVP, Audience Insights, Nielsen
Glenn Enoch is SVP, Audience Insights at Nielsen where he is responsible to furnish “best practices” of analysis to clients and to be “the voice of the data” in policy and product strategy decisions.  Prior to Nielsen, Glenn had a 17-year career at ESPN, leading ground-breaking cross-platform research.  He holds a B.A. from Baylor University (cum laude) in speech/radio/tv/film.


Colleen Fahey Rush
– CRO, Viacom Media Networks
Colleen Fahey Rush serves as Chief Research Officer at Viacom Media Networks. In her role, she oversees Viacom Media Networks’ research groups, leading the company in cultivating insights into its target demographics from kids and teens, to young adults, boomer, and LGBT audiences. Colleen began her career at CBS, and then went on to serve as Director of Research at Telemundo, before becoming Associate Partner & Director of Research at J. Walter Thompson.


Brad Fay
– CRO, Engagement Labs; COO, The Keller Fay Group
Brad Fay is CRO of Engagement Labs and COO of Keller Fay Group. He is a winner of the Great Mind “Grand Innovation” Award of The ARF, past President of the Market Research Council, and co-author of The Face-to-Face Book.


David Feick, Ph.D.
– Global Director, Consumer Insights, SONOS
David Feick, Ph.D., is the Global Director of Consumer Insights at SONOS. Previously, he held similar positions at T-Mobile and Yahoo!. David has a Ph.D. in social psychology from the University of Utah.


Frank Findley
– VP, R&D, MSW•ARS Research
Frank Findley is VP of R&D for MSW•ARS Research, where he is a key contributor to product strategy. Over the years, his work has resulted in improvements to the copytest, tracking, media, and competitive intelligence product lines. He is co-lead of the MASB BIV Project Integration sub-team.


Augustine Fou, Ph.D.
– Chief Marketing Science Officer, The ARF
Augustine Fou , Ph.D. is the Chief Marketing Science Officer at The ARF, responsible for translating the science of ad research into insights that are actionable for marketing practitioners.  Previously, Augustine was Chief Digital Officer of Omnicom’s Healthcare Consultancy Group. He also teaches digital/integrated marketing at Rutgers University and NYU. He holds his Ph.D. from MIT.


Andrea Freeman
– Director, Project Management, Resolution Media​
Andrea Freeman, Director, Project Management at Resolution Media, has worked in Marketing Analytics and Technology for over 8 years. In her current role, she owns product development for Search and Social and enhance product strategy, analytics and data integration.  Previously, she has worked across multiple verticals within digital analytics, including clients such as AT&T, Eli Lilly and Monster. Andrea has a degree in cognitive science with a computation emphasis.


Gayle Fuguitt
– CEO & President, The ARF
Gayle Fuguitt is the first woman to lead The ARF since she became CEO & President in April 2013.  Prior to The ARF, Gayle spent 32 years at General Mills and served on The ARF Board and Executive Committee (2005-2012).  She holds a B.A. in economics from the University of North Carolina, and an M.B.A. in marketing research from the University of Wisconsin.  In 2014, Gayle was inducted into the Market Research Council, Inc.’s Hall of Fame.


Gian Fulgoni
– Co-Founder & Chairman Emeritus, comScore
Gian Fulgoni is Co-Founder & Chairman Emeritus of comScore. Previously, Gian served as Executive Chairman from the company’s founding in 1999 until March 2014. Gian is a frequent speaker at industry events worldwide and regularly appears on networks including ABC News, CBS News, and FOX Business News. He has been honored with an ARF Great Mind Award and, in 2014, also an ARF Board of Director Lifetime Achievement Award.


Manuel Garcia-Garcia, Ph.D.
– SVP, Research & Innovation, Global Ad Effectiveness, The ARF
Manuel Garcia-Garcia, Ph.D. is SVP, Research & Innovation at The ARF where he leverages expertise in neuroscience and cutting-edge research methodologies to drive the delivery of valuable, informed insights. He is also an Adjunct Professor of Consumer Neuroscience in the graduate school of NYU Stern School of Business. Manuel has a Ph.D. in neuroscience from the University of Barcelona, and is a recipient of the prestigious Extraordinary Doctorate Award.


Kyle Gollins
– VP, Client Development Corporate & Media, Research Now
Kyle Gollins is VP, Client Development Corporate & Media supporting Research Now clients within the Corporate and Media channels.  His team manages client relationships to provide solutions to clients’ research challenges utilizing Research Now’s full suite of products.  Kyle has nearly 15 years’ experience in the market research industry and holds a B.A. in communication from the State University of New York at Albany.


Charlie Gordon
– Director, Insights Solutions, Kantar Media
Charlie Gordon is a Director in Kantar Media’s Insight Solutions team, with over 15 years’ research experience, specifically in the area of media research.  He is well versed in designing mixed methodology projects utilising the skills of qualitative and other experts to help clients understand fully the issues facing their businesses. Charlie is currently finalising an international research study exploring attitudes to the take up of subscription video on demand services.


Nick Graham
– Senior Director of Insights, PepsiCo
Nick Graham is currently Senior Director of Insights with PepsiCo’s Global Beverages Group, where he is responsible for managing global consumer insights for brands such as Pepsi, 7Up, Mirinda, Mountain Dew and Aquafina. With 15+ years’ experience in marketing and marketing research, Nick is a passionate advocate of disruptive insight techniques. Prior to joining PepsiCo, he was managing director of M&C Saatchi’s brand & research consultancy Clear in New York.


Heath Greenfield
– EVP, Strategy & Corporate Development, Millward Brown
Heath Greenfield, EVP of Strategy & Corporate Development at Millward Brown, leads global strategy, commercial planning and partnership development. In this role, he works to evolve Millward Brown’s global solutions to better address the needs of clients. He brings over 20 years of experience in client leadership, business development, market research, marketing, and advertising.


Richard Guest
– President, North American Operations, Tribal Worldwide
Richard Guest is President of Tribal Worldwide’s North American Operations. Prior to this, Rich was President of U.S. Operations and before that, Managing Director of the Tribal Worldwide New York office. He also spent several years at Tribal’s Chicago office in various roles. He has an M.B.A from the Kellogg School of Management at Northwestern University and a B.A. with honors from Indiana University Bloomington.


Kaz Gunay
– Head, Consumer Insights & Strategy, Beverages & Snack Nuts, KraftHeinz Company
Kazim (Kaz) is the Head of Consumer Insights and Strategy for the Beverages and Snack Nuts business unit of the KraftHeinz Company.  In this capacity, he leads a team responsible for CIS strategies for a $5 billion portfolio of brands.  Prior to moving into CIS, he served on the supplier side as an economist before getting his MBA from the University of Wisconsin.  He lives in Madison, WI and during the summer you can still find Kaz sailing on Lake Mendota.


Srishti Gupta
– President, Media Center of Excellence, IRI
Srishti Gupta is the President of IRI’s Media Center of Excellence. This group helps CPG clients increase return on media through insight into the relationship between media interactions and purchase behaviors, improving marketing mix effectiveness across all marketing activities. She holds a B.S. in economics from the Shri Ram College of Commerce and an M.B.A. from the Indian Institute of Management, Bangalore.


Jess Halter
– Senior Research Analyst, IPG Media Lab
Jess Halter, Senior Research Analyst at IPG Media Lab, answers advertisers’ most pressing questions with innovative quantitative research.  She develops methodologies, crafts compelling stories with data, and presents results to the industry.  With a degree in behavioral neuroscience, she integrates next generation tools to track consumers’ implicit reactions.


Steve Hasker
– Global President & COO, Nielsen
Steve Hasker is Global President & COO of Nielsen. In this role, he oversees Nielsen’s media business as well as the entire global product portfolio across the media and consumer sectors. Prior to Nielsen, Steve was partner in McKinsey & Company’s Global Media, Entertainment, and Information practice. Prior to McKinsey, Steve spent five years in several financial roles in the U.S., Russia, and Australia.


Catherine Hays
– Executive Director, Wharton Future of Advertising Program
Catharine Hays is the Executive Director of the Wharton Future of Advertising (WFoA) Program. Before launching Wharton’s Future of Advertising Program, Catharine held a 15-year career in business marketing and sales at AT&T. She holds an M.B.A. from the Wharton School, an M.A. from the University of Pennsylvania, a B.S. from Georgetown University’s School of Foreign Service and an A.A. from Franklin University, Lugano, Switzerland.


Kelly Hewett
– Professor, University of Tennessee; Former SVP, Corporate Marketing, Bank of America
Kelly Hewett, now a Professor at the University of Tennessee, returned to academia in 2013 after a five-year stay at Bank of America.  At Bank of America, she was SVP, Corporate Marketing, where she developed marketing strategies and served as liaison among marketing, innovation, and new product development groups.  Kelly has received multiple honors for her research and teaching.


Charlie Hinton
– Executive Director, Marketing Analytics, AT&T Mobility
Charlie Hinton is Executive Director of Marketing Analytics at AT&T Mobility. Prior to AT&T, Charlie served in various media planning and director positions at BBDO, Mullen LHC and Bates USA. She has won numerous marketing awards including two Gold Effie awards and has been recognized by Advertising Age as a media maven. Charlie has a B.S., magna cum laude, from Georgia State University.


Oliver Hupp, Ph.D.
– Global Director, Brand Strategy & Tracking, GfK SE
Oliver Hupp, Ph.D. is Global Director, Brand Strategy & Tracking at GfK SE where he manages the future strategy and operational success of GfK’s brand research portfolio. Previously, Oliver was Head of Consumer Goods at Retail Industry Germany.  He has published several articles on brand management, is a frequent presenter at industry conferences and has received multiple honors for his research, including an ARF Great Minds Award in 2013.


Graeme Hutton
– Communications Research & Insights Director, Universal McCann
Graeme Hutton is Communications Research & Insights Director at Universal McCann. Previously, he was chairman of the UK’s Audit Bureau of Circulations. Graeme has been honored with numerous industry awards, including the Media Award for Research of the Institute of Practitioners in Advertising as well as the Word of Mouth Marketing Association’s Gold Award for Research. He is also a member of the 4A’s Media Measurement Council.


Peter Ibarra
– Data Analyst, Dstillery
Peter Ibarra is a Data Analyst at Dstillery, working specifically on the Digital Intelligence platform.  He is a transplanted Los Angeles Angels fan, and his passion for data fuels his interest in all things baseball.  


Joy Joseph
– Principal Ad Practice, IRI Strategic Analytics, IRI
Joy Joseph is a Principal and Practice Leader, IRI Strategic Analytics at IRI where he leads the Marketing Productivity Practice. Joy has 16+ years’ experience in business analytics, and expertise in econometric modeling across a diverse range of industries.  Prior to IRI, Joy was VP of Products & Research at Citigroup. He holds a bachelor’s degree and juris doctor from the University of Pune in India and a master’s degree from the University of Connecticut.


Demos Ioannou
– Principal, DCI Consulting
Demos Ioannou is Principal at DCI Consulting. With a passion in analytics, he has an ability to discern insights from data that appear abstract to others. Demos has over 20 years of experience with major CPGs, and uses this experience to create mutually beneficial relationships between CPGs, information providers, and communication companies.


Manvir Kalsi
– Senior Manager, Innovation & Process Research, Samsung Electronics America
Manvir Kalsi is Senior Manager of the newly formed Innovation Process & Research Team at Samsung Electronics America.  In this role, Manvir leads aggregation of both qualitative and quantitative information sources on Samsung and competitive product performance and reports information to relevant parties across the Samsung organization.


Linda Kaplan Thaler – Former Chairman, Publicis New York; Co-Author, Grit to Great
Linda Kaplan Thaler, Former Chairman of Publicis New York and Co-Author of Grit to Great, is responsible for some of America’s most famous ad campaigns, including the Aflac duck quack heard round the world.  She holds numerous Clio Awards and Cannes Lions for her ad campaigns.  Linda hosted the television series “Making It Big,” and has appeared as a judge on “The Apprentice.”  She has a bachelor’s degree in psychology as well as a master’s in music from CCNY.


Rachel Kennedy
– Associate Professor, Ehrenberg-Bass Institute
Rachel Kennedy is Associate Professor and founding researcher at the Ehrenberg-Bass Institute for Marketing Science. She has been recognized with numerous prestigious awards, is published in key marketing journals, and is on the Editorial Advisory Boards for Journal of Advertising Research, International Journal of Market Research, and International Journal of Advertising.


Rob Key
– CEO, Converseon
Rob Key is the CEO of Converseon, which helps leading brands around the world harness the power of social intelligence to drive competitive advantage. Rob also serves as acting chairman of Revealed Context, Converseon’s sister organization. Prior to Converseon, Rob was head of the Innovations Group at a division of Young & Rubicam and a member of the WPP.com board.


Susanne Klar
– Project Manager, Social Media Intelligence, GfK SE
Susanne Klar is Project Manager, Social Media Intelligence at GfK SE where she manages the future strategy and operational success of GfK’s Social Media Intelligence research solutions with a specific view on the integration of Social Media and traditional research solutions.  Prior to this, Susanne worked at TNS in the Hamburg and Sydney offices. Before becoming a dedicated (digital) market researcher, Susanne was active in the tourism industry.


Gary Koepe
– Chief Creative Officer, North America, SapientNitro
Gary Koepe, Chief Creative Officer, North America at SapientNtiro, is an internationally acclaimed designer, creative director, and marketing executive.  Prior to SapientNitro, Gary was Co-Founder of Modernista!, a Boston advertising communications agency. His work is in the permanent collection of New York’s Museum of Modern Art.


Robin Koval
– CEO & President, Truth Initiative; Co-Author, Grit to Great
Robin Koval is CEO & President of Truth Initiative and Co-Author of the best-selling book, Grit to Great. How Perseverance, Passion, and Pluck Take You From Ordinary to Extraordinary. Previously, she was CEO of Publicis Kaplan Thaler. Robin regularly appears on television and is a frequent industry speaker.  She has been named one of Ad Age’s “Most Influential Women in Advertising,” among many additional honors.


Laurent Larguinat
– Director, Mars Consumer & Market Insights, Mars
Laurent Larguinat is Director of Mars’ Consumer & Market Insights. In this role, his mandate is to collaborate with world-class academic partners to help establish Mars as the marketing science leader within the fast-moving-consumer-goods industry.


Jim Lecinski
– VP, America Customer Solutions, Google
Jim Lecinski is VP of America Customer Solutions for Google, leading Google’s Brand, Performance, Platforms and Creative solutions teams in the Americas.  He is also the author of “Winning the Zero Moment of Truth” (“ZMOT”) published in June, 2011, featured in the New York Times and Advertising Age.  He holds a B.A. from the University of Notre Dame and an M.B.A. from the University of Illinois.


Jay Leon
– VP, Sports Research, Turner Sports
Jay Leon is VP, Sports Research at Turner Sports. Prior to Turner, Jay was VP, Research for Tribune Entertainment and VP, Ad Sales Research for King World Productions. He previously held research positions with Petry Television and The Sporting News. In addition, Jay also served as Mayor of Ardsley, New York. He holds an M.B.A. from Baruch College’s Graduate School of Business.


Kristi Lind
– Managing Director, OMD
Kristi Lind is a Managing Director at OMD on the Nissan and Infiniti.   In this capacity, she provides strategic oversight to Nissan and Infiniti regional communication initiatives.  Kristi is a media veteran and her mission is to bring bold thinking and action to brands using technology, analytics and a little magic.


Steve Lindsey
– Record Producer, Songwriter, Music Publisher
Steve Lindsey is an American songwriter, record producer, classically trained pianist, music publisher and entrepreneur.  He began his career as an LA studio musician playing on records from a wide array of artists including Joni Mitchell and Devo. In the mid 80’s, he joined forces with producer Richard Perry as associate producer.  Most recently, in 2004, Lindsey created a new publishing company with Cameron Strang, Westside Independent, where he signed and developed Bruno Mars.


Martin Lindstrom
– Brand-Building Expert, Author, Columnist
Martin Lindstrom is one of the world’s foremost branding experts and author of the recently published: Small Data: The Tiny Clues That Uncover Huge Trends. He has been honored with numerous distinctions and in 2016, Thinkers50 named him one of the top 20 business thinkers in the world.  Lindstrom currently hosts Main Street Makeover, a series on NBC’s TODAY show that takes business problems and creates solutions in less than just 24 hours.


Ross Link
– President, Global Marketing ROI Solutions, Nielsen
Ross Link is President of Global Marketing ROI Solutions at Nielsen. He is a pioneer in developing scalable marketing ROI measurement and simulation solutions. Prior to Nielsen, he was Founder and President of Marketing Analytics, Inc. Ross has an M.B.A. from the University of Chicago and a B.S. in operations research from Cornell.


Andrew Littlewood, Ph.D. – Head of Knowledge NA, MediaCom
Andrew Littlewood is Head of Knowledge at MediaCom North America. Holding 16 years of experience in the application of data and analytics to client businesses’, Andy has been awarded for this work several times (IPA Awards, Marketing Society and MediaWeek). Andrew’s current role sees him focus on the application of tools, systems and data to the North American client portfolio of MediaCom. Andy is a Chartered Marketer, holds a BAHons in Marketing & Economics and is currently enrolled in a Ph.D. programme.


Jackie Lorch – VP, Global Knowledge Management, SSI
Jackie Lorch is VP of SSI’s Global Knowledge Management group and has been with SSI for 25 years.  She was a member of the team which developed SSI’s first online panel and managed the panel for several years. In her current role, she conducts research on research in support of SSI client research objectives.  Jackie is a frequent writer and speaker on research topics, including at AMA, ARF, CASRO, ESOMAR and MRA Annual conferences. She is an ESOMAR Representative for the US and a member of the Board of Directors of the Marketing Research Institute International.


Kara Manatt
– VP, Consumer Research Strategy, IPG Media Lab
Kara Manatt is VP, Consumer Research Strategy at IPG Media Lab where she uses next generation technology to answer Mediabrand’s toughest advertising questions.  Her research program also serves as a testing ground for innovations in ad products and strategies for publishers and ad tech companies.


Sherrill Mane
– SVP, Research, Analytics, & Measurement, IAB
Sherrill Mane, SVP of Research, Analytics, & Measurement at IAB, joined the IAB in 2007 as the first SVP Industry Services. She is responsible for numerous IAB initiatives, including fostering greater awareness of interactive ad opportunities in the media agency community. Earlier in her career, she held diverse positions at Nielsen Media Research and Group W Satellite Communications. She holds a B.A. from the Hebrew University of Jerusalem, Israel.


Andrew Mantis
– EVP, Checkout Tracking, The NPD Group
Andew Mantis is EVP of Checkout Tracking, a new service that provides thorough information on consumer buying behavior based on receipts for both online and in- store purchases. Andy has an extensive track record of successfully creating data-driven strategies working with leading merchants across multiple industries. Prior to The NPD Group, he was Group Head of Business Solutions at MasterCard Advisors Information Services.


Carl Marci, M.D.
– Chief Neuroscientist, Nielsen Consumer Neuroscience
Carl Marci, M.D., is Chief Neuroscientist at Nielsen Consumer Neuroscience following the acquisition of Innerscope Research in 2015. He is published in numerous peer-reviewed journals, gives lectures worldwide and is a leader in the new fields of social and consumer neuroscience.  Carl holds a B.A. from Columbia University, M.A. from Oxford University as a Rhodes Scholar, and M.D. from Harvard Medical School.


Candice Marshall
– Managing Director, Global Strategy & Integration, Ogilvy Worldwide
Candice Marshall is a Managing Director of Global Strategy and Integration at Ogilvy Worldwide based in New York.  In this capacity, she leads an integrated strategic activities within the agency and all client/internal efforts related to data, insights, and effectiveness.  She holds a bachelor’s degree in art history and chemistry from Dartmouth College and an M.B.A. from Columbia Business School.


Chad R. Maxwell
– SVP, Audience & Measurement Solutions – Starcom MediaVest Group
Chad R. Maxwell, SVP of Audience & Measurement Solutions at Starcom MediaVest Group, has a passion for people and their relationships with technology and media. His team uncovers consumer insights, builds brand opportunities, and drives media productivity to solve business challenges. Chad’s clients include Kraft, Airbnb, and Samsung. Prior to this, Chad led Razorfish’s Research practice.


Bruce McColl
– CMO, Mars
Bruce McColl is CMO of Mars, beginning in 2006. During his time at Mars, Bruce has progressed within the marketing function from a brand manager in the Australian Petcare business all the way to CMO. In his current role, Bruce places a heavy emphasis on blending scientific rigor with creative experience. His marketing career spans 28 years.


Scott McDonald, Ph.D.
– President, Nomos Research
Scott McDonald is the President of Nomos Research and Professor at the Graduate School of Business at Columbia University. Previously, he was SVP for research at Condé Nast Publications, where he oversaw advertising and consumer research for all of the Condé Nast properties.  Scott holds an A.B. in sociology from the University of California at Berkeley and a Ph.D. in sociology from Harvard University.


Namita Mediratta
– Global Director, BCS, Unilever
Namita is the Global Director, BCS, Unilever. She is the recipient of the Esomar Global Methodology Award and the Global Brand Congress Award for Outstanding Contribution to Market Research. Namita’s work on insight led business turnaround has and also won a Chairman’s Award at Unilever.


Preeti Mehta
– Director, Analytic Partners
Preeti is a Director at Analytic Partners with extensive experience providing clients with innovative and customized solutions to address complex marketing and business challenges.  She has worked across a number of industries globally driving implementation of analytics and adoption across cross-functional business units.   


Maggie Merklin
– SVP, Analytic Partners
Maggie is an SVP at Analytic Partners responsible for global business development with a focus on new solutions and innovations.  She puts emphasis on bringing added value to the analytics delivery process and driving change management so client organizations can make the most effective use of AP deliverables.


Sable Mi
– Advisory Board Member, IAB Research Council
Sable Mi is an Advisory Board Member at IAB Research Council. Previously, Sable was Senior Director of Research & Strategic Planning at Brightroll from Yahoo, where she led efforts in new research product development and testing, custom research for strategic accounts, and cross-platform measurement to demonstrate the effectiveness of digital video advertising. She holds an M.B.A. from Johns Hopkins University and her M.A. from Towson University.


Steven Millman
– VP, Survey, Research & Modeling, comScore
Steven Millman is VP, Survey, Research & Modeling at comScore.  Throughout his career, Steven has had a focus on quantitative/statistical analysis, survey design, research design, and other applied research techniques. In his current role, he leads all impact and survey research.


Lauren Moores
– VP, Strategy, Dstillery
Lauren Moores, VP of Strategy, is Dstillery’s mobility and cross-channel data expert, bringing more than 20 years of experience in information & technology. She currently focuses on driving Dstillery’s growth by evangelizing the company’s technology, building relationships with brands, and connecting to thought leaders.


Dave Morgan
– CEO  Founder, Simulmedia
Dave Morgan is the CEO & Founder of Simulmedia. He previously founded and ran TACODA, Inc., an online advertising company that pioneered behavorial online marketing, as well as Real Media, Inc., one of the world’s first ad serving and online ad network companies. He also served as EVP of Global Advertising Strategy at AOL.


Sean Muller
 – CEO & Founder, iSpot.tv
Sean Muller, CEO & Founder of iSpot.tv, a real-time TV advertising measurement company.  He is a veteran entrepreneur and expert in digital and online media, having founded or served as key executive in half a dozen ventures throughout his career.  Previously, Sean served as COO of MediaNet Digital.  He holds an M.B.A. from the Michael G. Foster School of Business, at the University of Washington.


Erik Mumford
– Senior Account Executive, LiveRamp
Erik Mumford, Senior Account Executive, leads the financial services and insurance practice for LiveRamp. Prior to LiveRamp, he was co-founder and CEO of Piiku, a startup monetizing digital publisher paywall abandonment. Erik also led new market development initiatives in the cable and media industry for TARGUSinfo, an information services company acquired by Neustar. Erik earned a degree in Consumer and Industrial Marketing from the University of Alabama.


Isaac Munoz, Ph.D.
– Senior Business Consultant, Customer Intelligence, Southwest Airlines
Isaac Munoz, Ph.D. is a Senior Business Consultant of Customer Intelligence at Southwest Airlines, where he supports Advertising, Market Planning, Partnerships, Community Outreach, International Expansion and Diversity & Inclusion. Isaac’s research has appeared in multiple industry publications including  the Journal of Business Research and the Journal of Advertising Education.  He holds his PhD from the University of Texas at Austin in Advertising Strategy and Consumer Behavior.


Monique L. Nelson
– Chairman & CEO, UWG
Monique L. Nelson, Chairman & CEO of UWG, specializes in leading multimillion dollar, globally integrated marketing programs that drive sales, brand awareness and competitive advantage. Prior to UWG, Monique was the Global Lead for Entertainment Marketing at Motorola. Monique has an M.B.A. from Kellstadt Graduate School of Business at DePaul University and a B.S. from Vanderbilt University.


Magda Nenycz-Thiel, Ph.D
. – Senior Research Associate; Mars Marketing Laboratory, Ehrenberg-Bass Institute
Magda Nenycz-Thiel, Ph.D., is a Senior Researcher at the Ehrenberg-Bass Institute, University of South Australia. She also manages the Mars Marketing Laboratory, an ongoing research and development initiative developed for Mars, Inc. by the Ehrenberg-Bass Institute.


Paul Neto
– Research Director, YuMe
Paul Neto is Research Director at YuMe where he focuses on research initiatives around the digital video utilizing traditional and innovative research methodologies.  Prior to joining YuMe, Paul co-founded Crowd Science, where he used audience-based insights to improve ad targeting technology.


John Osborn
– President & CEO, BBDO New York
John Osborn is President & CEO of BBDO, and currently the longest-serving President & CEO of a New York ad agency. Under John, BBDO New York has been named Agency of the Year more than 15 times. He believes in delivering measurable results: work that works. John has a B.A. from Dartmouth College, and continues to serve as a member of its Alumni Association and Friends of Dartmouth Hockey Program.


Mary Ann Packo
– CEO, Millward Brown North America
Mary Ann Packo is CEO of Millward Brown North America, a world leader in brand and advertising research and consulting. She is responsible for P&L management of a portfolio of brands including Millward Brown, Millward Brown Digital, Firefly, MB Vermeer and MaPS. Prior to joining Millward Brown, Mary Ann was President & COO of Media Metrix.  She holds a bachelor’s degree at Miami University, Oxford, Ohio.


Kartik Pashupati
– Research Director, Research Now
Kartik Pashupati, Ph.D. is Research Director at Research Now where he is responsible for consulting with clients about methodology and analytics, as well as being a member of the thought leadership team for the company.  Previously, Kartik spent 18 years as a full academic, teaching courses in research methods, communication theory, and ad strategy. Kartik has a Ph.D. from Michigan State University.


Tamas Pataky
– AVP, C3Research
Tamas Pataky is AVP at C3Research.  In this capacity, he is the engagement manager for New York clients, designing and conducting studies in segmentation, branding, advertising effectiveness, and product testing.  He also manages a team in Orlando working across various industries including healthcare, media, and advertising.  Tamas holds a degree in marketing and finance from The Burnett Honors College at the University of Central Florida.


Jennifer Pelino
– VP, Omni Channel Media, 84.51°
Jennifer Pelino is VP of Omni Channel Media, 84.51°, where she leads target audience planning and measurement to help brands better optimize their media spread.   Jennifer is a Marketing and Brand Strategist working with the world’s most recognizable consumer packaged goods companies in the paid and owned media space.


Chris Petranto
– President, Millward Brown Analytics
Chris Petranto, President of Millward Brown Analytics,  has nearly two decades of strategic research and analytics experience. Millward Brown Analytics is a newly formed business unit  comprised of MaPS and MB’s marketing science teams in North America.  In this capacity, he provides overall business direction and oversees day-to-day operations across the organization, in addition to the ongoing client work. Chris holds a B.A. from the University of Virginia.


Alex Petrilli
– Senior Manager, Media Insights, TiVo
Alex Petrilli is Senior Manager of Media Insights at TiVo, where he is responsible for utilizing TiVo data resources to convey valuable information about the television industry and viewing trends. Previously, Alex worked as a Broadcast Research Director in the SF DMA for Chris-Craft Television and CBS. A frequent industry speaker, Alex has presented TiVo Research data at various conferences including ARF Audience Measurement and TMRE.


Raymond Pettit, Ph.D. – VP, Analytics, comScore
Raymond Pettit, Ph.D. is VP, Analytics, at comScore.  He specializes in advanced analytics, modeling, and research solutions and services. Raymond holds a doctorate in social science research from the University of Illinois and has authored two books on marketing and advertising research as well as numerous white papers, articles, and conference presentations.


Gregory Pharo
– Director, Marketing Analysis & Research, AT&T Mobility
Greg Pharo is AT&T’s Director of Marketing Analysis & Research. His Marketing Science team leads AT&T’s efforts to optimize its return on marketing investment using market mix modeling, media optimization, advertising & messaging research, omnichannel attribution, market testing and social media insights.


Keith Phillips Senior Methodologist – SSI
Keith Phillips is the Senior Methodologist in SSI’s Knowledge department where he is responsible for conducting primary research projects, helping clients with day to day research issues, and working to support companywide sampling initiatives.  Prior to SSI, Keith was a Senior Research Manager in the Motion Picture Division of OTX Research. Keith is a regular industry speaker and has presented for the AMA, ARF, and ESOMAR, among others.


Steve Phillips
CEO, ZappiStore
Steve Phillips is the CEO of ZappiStore and Chairman of Tonic Insight. His passion is understanding consumer motivation and behaviour and using this insight to power brands. Steve’s recent focus is on using technology to make this happen faster, better and cheaper than ever before.


David F. Poltrack
– CRO, CBS Corporation; President, CBS VISION
David F. Poltrack is CRO of CBS Corporation and President of CBS VISION. He is the current Chairman of The ARF Board of Directors and in 2014, was inducted into the Broadcasting & Cable’s Hall of Fame. David is also an Adjunct Professor at NYU and Columbia University as well as the author of Television Marketing: Network, Local, and Cable (McGraw-Hill). He holds a B.A. in history (magna cum laude) from Notre Dame and an M.B.A. in marketing from NYU.


Rachel Poulsen
– Director, Data Science, TiVo
Rachel Poulsen is the Director of Data Science at TiVo where she is responsible for the strategy and execution of data science.  Her team’s responsibilities include making sense of the large amounts of TiVo user data including integrating cross-platform viewership and predicting behaviors based on historical patterns.  She has a master’s degree in statistics from Brigham Young University and bachelor’s degrees in mathematics and communications.


BV Pradeep
– VP, CMI, Global Markets, Unilever
BV Pradeep is the VP CMI, Global Markets, at Unilever, leading an insight team across 40+ countries. Pradeep has led many industry first  initiatives and has received multiple recognitions including Research Professional of the Year. He is a member of the prestigious ESOMAR Governing Council  and past President of MRS India.


Nick Primola
– SVP, Chief Learning Officer, ANA
Nick Primola is SVP, Chief Learning Officer at the ANA where he is responsible for the transformation of the ANA’s School of Marketing and for launching the ANA’s community of CMOs from across its 700+ client-side member companies. Additionally, Nick has run several of the ANA’s Industry Leadership initiatives including the globally renowned Marketing2020 – Organizing for Growth initiative and the re-launch of the ANA Alliance for Family Entertainment. Prior to this, Nick spent over eight years in NYC between Ogilvy and Y&R/Wunderman.


Peter Pynta
– Director, Sales & Marketing, Neuro-Insight Pty Ltd.
Peter Pynta is currently director of Sales & Marketing at Neuro-Insight Pty Ltd. He has over 24 years experience working in the media, advertising and research industry. He has specialized in the development of business units that provide targeted consumer research and media insights within companies like News Corp, Nielsen, the Ten Network and the Nine Network.


Marilyn Raymond
– Global Head, Marketing Opportunities & Innovation, GfK
Marilyn Raymond is Global Head of Marketing Opportunities & Innovation at GfK, where she leads global product group for solutions to help clients develop an innovation strategy with maximized market impact. Marilyn led the creation of NewProductWorks, GfK’s innovation resource center, for best practices learning in new product development before taking on her current role.


Betsy Rella
– VP, Research, TiVo Research
Betsy Rella is VP, Research at TiVo Research, where she leads Account Management, Sales Development, and Data Science.  Before joining TiVo Research, Betsy held senior media research positions with a variety of companies including The Weather Channel, Ipsos, Lifetime, MTV Networks, and Disney/ABC.


Jenny Rooney
– Editor, CMO Network, Forbes
Jenny Rooney is Editor of the CMO Network at Forbes, where she manages content critical to executive-level marketing decision-makers. Prior to Forbes, she was editor of CMO Strategy at Advertising Age.  Jenny has 20 years’ experience at business publications and is a recipient of the Jesse H. Neal National Business Journalist Award.  Jenny holds a B.A. from Miami University and master’s of science from Ohio University’s E.W. Scripps School of Journalism.


Steven Rosenblatt
– President, Foursquare
Steven Rosenblatt is President of Foursquare where he is responsible for all aspects of strategy and implementation of the company’s revenue streams and partnerships. Prior to Foursquare, Steven launched iAd, Apple’s advertising platform for brands and developers, where he led ad sales and strategy and managed account management, sales, agency relations, and the creative and strategy team. He has 15+ years’ experience in digital marketing and advertising.


Nigel Roth
– SVP, Labs, Ipsos Connect
Nigel Roth is an SVP at Ipsos Connect and Head of the Labs Initiative – an innovative, face-to-face research format which includes quant/qual fluidity, emotional response and expert consultative guidance. Previously, Nigel was Managing Director at crmmetrix.  He has 27 years’ experience in the industry and is a frequent speaker and author. Nigel studied semiology at UCL and archaeology at Birkbeck, University of London.


Mike Schumacher
– Senior Director, Data Science, Oracle Data Cloud
Mike Schumacher, Senior Director of Data Science at Oracle Data Cloud, has over 10 years of applied marketing analytic experience.  In his current role, he oversees multiple data science teams focused on cross-channel marketing measurement and reporting of digital marketing campaigns. Mike has an M.A. in applied statistics from Ohio State University and a B.A. in economics from the University of North Dakota.


Richard Silberstein, Ph.D.
– Global Chairman, Neuro-Insight Pty. Ltd.
Richard Silberstein, Ph.D. is the Global Chairman of Neuro-Insight Pty. Ltd. He has 30+ year of neuroscience research experience and is the originator of SST brain imaging technology. He is published in numerous industry publications and is a frequent speaker at various international scientific meetings. Richard is also the elected president of the NMSBA (Neuromarketing Science and Business Association) and a 2011 Gold ARF ‘Great Mind Award’ winner.


Brad Smallwood
– Head of Measurements & Insights, Facebook
Brad Smallwood is Head of Measurement & Insights at Facebook. Prior to this, Brad was the general manager of Yahoo’s multi-billion dollar display advertising marketplace. With companies like Namezero, AllAdvantage, and Revcube, he developed a series of state-of-the-art ad targeting and ad serving techniques.


Jasper Snyder
– EVP, Research & Innovation, Cross-Platform, The ARF
Jasper Snyder is EVP, Research & Innovation at The ARF where he focuses on cross-platform media consumption and measurement.  Prior to The ARF, Jasper was with Ipsos’ Strategy Partner Group.  He holds a degree in law and French law from the London School of Economics, a master’s in tax law from Queen Mary, University of London, and a Diplome d’Etudes Juridiques from Strasbourg University.


Andy Stevens
– SVP, Insights, Research, Analytics, Clear Channel Outdoor
Andy Stevens is SVP, Insights, Research, & Analytics at Clear Channel Outdoor.  He plays an integral role in developing return on investment (ROI) analytics for CCOA’s clients and partners, and plays an active role in the company’s research initiatives to help identify the most impactful advertising opportunities and deliver the most relevant data to help support the sector’s growth. He was previously vice president of strategy and research at ShareThis, and worked with Fortune 500 companies to convert social data and insights into consumer activation and marketing strategies.


Horst Stipp, Ph.D.
– EVP, Research & Innovation, Global Ad Effectiveness, The ARF
Horst Stipp, Ph.D., is EVP of Research & Innovation, Global Ad Effectiveness at The ARF where he focuses on the needs of global members as well as ARF’s global strategy.  Prior to The ARF, Horst was SVP, Strategic Insights & Innovation in the research department at NBCUniversal, where he oversaw strategic marketing and consumer research for NBCU’s TV networks as well as new digital platforms.


Rolfe Swinton – Chief RealityMiner, RealityMine
Rolfe Swinton is Chief RealityMiner at RealityMine, a big data analytics business which creates and manages mobile passive behavior tools that help businesses to understand consumer behavior by collecting and analyzing data from mobile devices, routers, PCs and third party data sources.


Marcela Tabares
– SVP, Strategic Insights, A+E Networks
Marcela Tabares is SVP of Strategic Insights at A+E Networks, overseeing all research supporting the ad sales organization. Marcela works with advertisers on measurement solutions across all video touch points, providing insight on viewer behaviors across platforms and measuring the effect of marketing campaigns.  Prior to A+E Networks, Marcela held a similar post at MTV Networks and several planning research roles on the media agency side (Mediavest, OMD).


Nick Tabbal
– SVP, Digital Audience, comScore
Nick is SVP, Digital Audience at comScore where he is responsible for all syndicated and custom audience offerings, including the Media Metrix and Total Home suite of products. Prior to comScore, Nick was VP of Analytics at Bulletin Intelligence and prior to this, SVP of Research at Resonate. Nick was one of comScore’s earliest employees and held a variety of Insights and Sales positions at the company between 1999 and 2008.


Derek Thompson
– Chief Strategy Officer, PlaceIQ
Derek Thompson is Chief Strategy Officer at PlaceIQ and is responsible for the development and execution of the company’s go-to-market strategy for data, measurement, and analytics. Prior to PlaceIQ, Derek held digital leadership posts at Starcom MediaVest Group, Unilever, and Motorola. Derek holds graduate degrees from the University of Notre Dame and is a frequent guest lecturer at the University of Chicago Booth School of Business.


Richard Thorogood
– Global VP, Consumer & Market Insights, Colgate Palmolive Company
Richard Thorogood is currently Global VP, Consumer & Market Insights at Colgate Palmolive Company, providing Global Functional Leadership.  In his 11 years at Colgate, he has overseen Insight Teams in both Europe and the US as well Global Oral Care, leading varied consumer research studies in more than 40 countries. Prior to Colgate, Richard spent most of his time at the Gillette Company, starting in the UK before moving to a global role.


Alex Underwood
– VP, Head, Global Agency & Accounts, Spotify
Alex Underwood is the VP, Head of Global Agency and Accounts at Spotify, where he drives relationships and partnerships with the world’s leading brands and agencies. Alex joined Spotify in 2013 as its first VP of East Coast Sales, leading the development of the company’s East Coast sales infrastructure and strategy. Previously, Alex was at Google, first as an agency lead in London and New York, and later as their Head of Media Agency Strategy. Prior to that, Alex led relationships with media agencies at the Radio Advertising Bureau (RAB) and shepherded the marketing of digital radio on behalf of the commercial radio industry in the UK.


Duane Varan, Ph.D.
– CEO, MediaScience
Duane Varan, Ph.D. is CEO of MediaScience, a leading audience and marketing research firm with labs in Austin and Chicago. Until recently, he was also Professor of Audience Research at Murdoch University in Australia. Duane is the recipient of numerous awards including the Australian Prime Minister’s Award for University Teacher of the Year.


Shyam Venugopal
– VP, Global Insights & Advanced Analytics, PepsiCo
Shyam Venugopal is VP, Global Insights & Advanced Analytics where he is the North American leader for demand sciences and analytics initiatives.  He is also responsible for guiding key organizational initiatives to maximize growth and return on investment.  Shyam is a member of the MASB BIV Project team.


Hannu Verkasalo
– CEO & Founder, Verto Analytics
Hannu Verkasalo, CEO & Founder of Verto Analytics, is a thought leader in multi-screen, mobile measurement and digital consumer insights. He has founded several companies and has advised over 20 ventures across the U.S. and Europe. Prior to Verto Analytics, Hannu was SVP of Mobile Analytics firm Zokem, which was acquired by Arbitron in 2011.


Ashwani Verma
– Principal, Advanced Analytics, AT&T Mobility
Ashwani Verma is Principal, Advanced Analytics at AT&T Mobility where he leads the Data Governance, Technical Solutions and Architecture practice for Marketing Organization at AT&T. Prior to AT&T, Ashwani has documented achievements in various fields such as Business Consulting, Project Management, Engineering Solutions and Services. Ashwani holds an M.B.A. and B.S. in electronics engineering.


Gary Warech
– SVP, Advertiser, Sports & Branded Entertainment Sales, comScore
Gary Warech is SVP, Advertiser, Sports & Branded Entertainment Sales at comScore, where he shares services with the advertiser marketplace to help drive revenue in a complex media landscape.  He brings 25+ years’ experience of corporate and sports marketing to his role.  Most recently, Gary previously served as VP, Business Development & Partnerships at Experian Marketing Services.


Isaac Weber
– VP, Strategy, MarketShare
Isaac Weber is a VP of Strategy at MarketShare, a Neustar solution. At MarketShare, Isaac works with some of the largest global advertisers and media companies to connect marketing investments to revenue using state of the art Media Mix Modeling and Multi-Touch Attribution. Prior to this, he held various roles at Charles Schwab and Discover Financial. Isaac has a B.A. in political science from Oregon State University and an M.B.A. from the University of Chicago.


Mitch Wein
– Chief Creative Officer, The ARF
Mitch Wein is currently Chief Creative Officer for The ARF.  His 20+ years in marketing and communications have been characterized by strong creative leadership and diverse experience. Mitch’s previous experience includes building a successful agency from start-up (Vogt/Wein), and contributing to the success of various leading marketers, including Diet Coke and AT&T.  His TV campaign for Samsung resides in the permanent collection of the Museum of Modern Art.


Bret Weinberg
– Associate Director, InfoScout
Bret Weinberg is an Associate Director with InfoScout and manages the client services practice in the Northeast. He utilizes a background in statistics to help marketers across Australia and the United States make more informed media and in-store decisions. Bret is currently helping design innovative ways to ensure that clients have a competitive advantage with InfoScout’s unique data.


Dan Whysong – Principal Analyst, Client Research, Market Intelligence, IBM
Dan Whysong is Principal Analyst of Client Research, Marketing Intelligence at IBM.  In this capacity, he manages IBM’s brand measurement program, playing a key role in assessment of IBM’s brand health globally. Before his 15+ years at IBM, Dan was a Marketing Consultant with PA Small Business Development Center and an adjunct instructor at the University of Pittsburgh and Penn State University.  He holds a masters’ degree from the University of Georgia.


Kenneth C. Wilbur
– Associate Professor, Marketing, UCSD
Kenneth C. Wilbur is Associate Professor of Marketing at the UCSD Rady School. Kenneth produces original, practical research on advertising, media and technology. His work has appeared in leading journals, won major awards, and influenced practice. Previously, Kenneth worked at USC and Duke.


Steven Wolfe Pereira
– VP, Brand Strategy & Marketing Solutions, Oracle Data Cloud
Steven Wolfe Pereira currently serves as VP, Brand Strategy & Marketing Solutions at Oracle Data Cloud.  Most recently, he was CMO of Datalogix .Prior to this, Steven was EVP at Starcom MediaVest Group and also served as managing director of multicultural marketing unit, MediaVest Multicultural.  


Brian Wong
– Founder & CEO, Kiip
Brian Wong is Founder & CEO of Kiip, a company that redefines how brands connect with consumers. Brian has been recognized with many industry awards including: Business Insider’s “Top 25 Under 25 in Silicon Valley,” and Forbes’ “30 under 30.” Prior to Kiip, he led key partnerships at Digg.com. Once the youngest person to receive venture capital funding, Brian holds a B.Comm. from the University of British Columbia.


Leslie Wood
– CRO, Nielsen Catalina Solutions
Leslie Wood is CRO at Nielsen Catalina Solutions where she is responsible for research and development. Leslie has a long history of involvement in single-source methodologies, including BehaviorScan, Scan America, and Project Apollo. She is treasurer of the Market Research Council, secretary of the Advertising Research Council, and Nielsen’s liaison to the Center of Research Excellence’s ROI Committee.


Pranav Yadav
– CEO, Neuro-Insight US Inc.
Pranav Yadav is CEO of Neuro-Insight US Inc. Pranav helps advertisers and media companies make the most compelling connections between products and consumers by using the passive, granular insights of neuromarketing. Prior to Neuro-Insight, Pranav worked at ReD and Goldman Sachs.


Jeffrey Yang
– SVP, Consulting Marketing Lead, The Futures Company
Jeff Yang is an SVP at the Futures Company and is also Head of The Futures Company’s Multicultural insights division. Prior to this, he was VP & Principal Global Strategist at Iconoculture.  Jeff is a sought-after media commentator for print and broadcast; he writes the weekly column “Tao Jonesfor the Wall Street Journal Online.  He has also authored and edited many bestselling books, including Eastern Standard Time; I Am Jackie Chan: My Life in Action.


Tania Yuki
– Founder & CEO, Shareablee
Tania Yuki is Founder & CEO of Shareablee, a leading provider of social content analysis for business.  She has been honored with numerous industry awards from SmartCEO, Cynopsis Media, Direct Marketing News, Multichannel News, L’Oreal, Multichannel News, The ARF Great Mind Awards, and Ad Age.


Maggie Zak
– Senior Manager, Business Business Insights & Analytics, Time, Inc.
Maggie Zak is Senior Manager of Business Insights & Analytics for Time Inc. where she manages ad effectiveness research across print and digital properties.  She has 15 years of media research experience, including positions at Hachette Filipacchi and Mansueto Ventures. Maggie holds a B.A. in communications from University at Buffalo and an M.B.A. from NYU, specializing in marketing and strategy.


Helen Zeitoun
, Global Head, Brand & Customer Experience, GfK
Helen Zeitoun is Global Head of Brand & Customer Experience at GfK where she has relaunched the offering by bridging the gap between brand communication and customer experience.  Previously, Helen was President of GfK’s Custom Research business in France and Chair of GfK’s Western Europe Board.  She is the author of several marketing articles and is an ARF 2013 Great Mind Award “Innovation” winner.


Florian Zettelmeyer
– Nancy L. Ertle Professor of Marketing, Northwestern University
Florian Zettelmeyer is the Nancy L. Ertle Professor of Marketing at the Kellogg School at Northwestern University. In this role, he has founded and currently directs the school’s Big Data initiative. Florian teaches Customer Analytics to M.B.A. students and consults with senior executives on leading with Big Data and Analytics.


Doug Ziewacz
– Head, NA Media & Advertising, Under Armour Connected
Doug Ziewacz is Under Armour’s Head of NA Media & Advertising.  Previously, he was Managing Partner at MapMyFitness, acquired by Under Armour in 2013. Doug was also a member of the 7-UP Professional Cycling Team, racing at the highest level of professional cycling in the U.S.  Doug has an M.S. and B.A. from the University of Colorado at Boulder.


Linda Zink
– VP & Chief Insights Officer, Atkins Nutritionals, Inc.
Linda Zink is VP & Chief Insights Officer for Atkins Nutritionals, Inc. Before joining Atkins in 2013, Linda served as Director of Insights at WhiteWave Foods, where she led innovation for Horizon Organic.  Prior to this, she led insights for Nationwide Financial Services, as well as Clorox.  Linda holds both a master’s and a bachelor’s degree in business administration from the University of Michigan, Stephen M. Ross School of Business.​