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Researchers Present Their Winning Submissions

Researchers of the 30+ winning submissions introduce themselves and their research topics.

 

 

Danica Allen, Global Director, Innovation GfK and Marilyn Raymond, Global Head, Market Opportunities and Innovation, GfK — “Love at First Sight: Conversations Predict Product Success”

[youtube https://www.youtube.com/watch?v=wFlTJ-Hq0eM]

 

George Carey, Founder, The Family Room and Steve August, CIO, Focusvision — “Millennial Family Decision Making”

[youtube https://www.youtube.com/watch?v=g8J-W0Hfa88]

 

Brad Fay, CRO; COO  Engagement Labs; The Keller Fay Group and Graeme Hutton, Communications Research and Insights Director, Universal McCann  —  “Driving Effectiveness with Talkworthy Advertising”

[youtube https://www.youtube.com/watch?v=hwpZ5bcikJ0&feature=youtu.be]

 

BV Pradeep, VP, CMI Global Markets, Unilever and Namita Mediratta, CMI Director, Global BCS, Unilever — “Consumers Don’t Exist, People Do!”

[youtube https://www.youtube.com/watch?v=KzJS8HePgRg]

 

Frank Findley – VP, R&D, MSW•ARS Research; Shyam Venugopel – Senior Director, Portfolio Demand Strategy & Analytics, PepsiCo

[youtube https://www.youtube.com/watch?v=gJeHC4cT6SI]

 

Tania Yuki, Founder & CEO, Shareablee — “What Makes Brands’ Facebook Content Shareable?”

[youtube https://www.youtube.com/watch?v=0KsN9LSuusI]

 

David Feick, Ph.D and Frank Buckler, CEO & Founder, Success Drivers — “Sound Insights”

 [youtube https://www.youtube.com/watch?v=tJIJKsa0sNk]

 

Peter Ibarra, Dstillery, Data Analyst, Lauren Moores, VP, Strategy, Dstillery  — “Sports Sponsorship Insights: A New Ball Game”

[youtube https://www.youtube.com/watch?v=DNov-CGAfhw]

 

Fiona Blades, Chief Experience Officer, MESH Experience — “Big Picture, Small Details”

[youtube https://www.youtube.com/watch?v=19ZsyhQ7VfM]

 

Hannu Verkasalo, CEO and Founder, Verto Analytics — “The Metrics of Mobile Advertising”

[youtube https://www.youtube.com/watch?v=ruDPzPoCDL0]

 

Ashwani Verma, Principal Advanced Analytics, AT&T Mobility; Joe Empert, Principle Advanced Analytics, AT&T Mobility — “Clean Data, Clear Insights: World-Class Advertising Data Governance”

[youtube https://www.youtube.com/watch?v=4vMatIfqdaM]

 

Lena Phalen, Research Analysist – IPG Media Lab; Kara Manatt, VP Consumer Research Strategy, IPG Media Lab — “Deconstructing Branded Content: The Global Guide to What Works”

[youtube https://www.youtube.com/watch?v=MkyfLLzqadw]

 

Jennifer Pelino, VP Omnichannel Media, 84.51°; Betsy Rella, VP, Research, TiVo Research — “Decreased TV Spend Hurts Revenues”

[youtube https://www.youtube.com/watch?v=xbXUI-q29XA]

 

Alex Petrilli, Senior Manager, Media Insights, Tivo and Rachel Poulsen, Director, Data Science, TiVo — “From OnePass™ to Viewing”

[youtube https://www.youtube.com/watch?v=VMKtcOD1zDA]

 

Jessica Halter, Senior Research Analyst, IPG Media Lab; Kara Manatt, VP Consumer Research Strategy, IPG Media Lab; Paul Neto Research Director, YuME — “Does Every Second Count? Understanding New Video Ad Lengths”

[youtube https://www.youtube.com/watch?v=2jo_neiu5ts]