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Who are OUR Rockstars?

Join leading advertising researchers as they reveal new insights and findings at The ARF’s Re!Think 2016 — March 14 – 16 in NYC. Presentations were chosen by The ARF’s Board of Curators from a large pool of submissions. Concurrent sessions across all three days are designed to maximize interactive learning with these researchers. 

Cross-Platform ROI and Optimization

Poltrack Wood Mediratta Casabona
David F. Poltrack – Chief Research Officer, CBS; President, CBS VISION
Leslie Wood –  Chief Research Officer, Nielsen Catalina Solutions
Namita Mediratta – Consumer and Marketing Insights Director, Unilever
Olga Casabona – Senior Director, Client Insights, Turner

Neuroscience – How brands are built in the brain

Varan Nenycz-Thiel Larguinat Yadav
Duane Varan, Ph.D. – CEO, MediaScience
Magda Nenycz-Thiel – Senior Research Associate, Mars Marketing Laboratory Manager, Ehrenberg Bass Institute
Laurent Larguinat – Director, Mars Consumer & Market Insights, Mars Inc.
Pranav Yadav – CEO, Neuro-Insight US Inc.

Marketing Science / Data Analytics

Hupp Bordes Danvin Fou
Oliver Hupp, Ph.D. – Global Director Brand Strategy, GfK SE
Nathalie Bordes – Senior Director, Emerging Channels Research, ESPN
Joseph Davin – Quantitative Researcher, Marketing Science R&D, Facebook
Augustine Fou, Ph.D. – Chief Marketing Science Officer, The ARF

Original Advertising Research – The ARF

Horst Garcia Snyder Bacon
Horst Stipp, Ph.D. – EVP, Research & Innovation, Global Ad Effectiveness, The ARF
Manuel Garcia, PhD.  – SVP, Research & Innovation, Global & Ad Effectiveness
Jasper Snyder – EVP, Research & Innovation, Cross-Platform, The ARF
Chris Bacon – EVP, Global Research Quality & Innovation, The ARF