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March 14–16, 2016

ARF Unveils the Most Important Original Research in 30 Years.

Optimal Spending Mix Across Platforms and Screens
Jasper Snyder – EVP, Research & Innovation, Cross-Platform, The ARF

Neural Pathways to Great Creative
Horst Stipp, Ph.D. – EVP, Research & Innovation, Global & Ad Effectiveness, The ARF Manuel Garcia-Garcia, Ph.D. – SVP, Research & Innovation, Global & Ad Effectiveness, The ARF

Mobile Quality Checklist
Chris Bacon – EVP, Global Research, Quality & Innovation, The ARF

Announcing New 2016 Ad Blocking/Fraud Ground Truth Initiatives
Augustine Fou, Ph.D. – Chief Marketing Science Officer, The ARF

This year, the ARF will be unveiling How Advertising Works Today – our most important research in 30 years. Through original research and meta-analysis representing over $375 billion in advertising spend, we will be definitely and scientifically answering the questions every marketer is asking.

Join us to fast forward into the future, set the agenda for the industry and charge into the C-suite with the answers.

Register Now »

Only at Re!Think 2016:

  • Original Cross-Platform ROI, Cross-Platform Interaction and Mobile Measurement Ground Truth experiment results unveiled in real-time.
  • C-Suite leadership lessons learned and stories told.
  • Connect and build your network, exert your own influence challenging the best and the brightest to create solutions and get smarter faster.

Featured Speakers


Gayle Fuguitt
CEO & President
The ARF

Jonny Bauer
Global Chief Strategy Officer
Droga5

Richard Guest
President, North America
Tribal Worldwide

Robin Koval
CEO & President, Truth Initiatives
Co-Author, Grit to Great

Jim Lecinski
VP, America Customer Solutions
Google

Bruce McColl
Global Chief Marketing Officer
Mars

Monique Nelson
CEO
UniWorld Group Inc.

John Osborn
President & CEO
BBDO NY
View his Cannes interview »

Steven Rosenblatt
President
Foursquare

Linda Kaplan Thaler
Former Chairman, Publicis, New York
Co-Author, Grit to Great

Brian Wong
Co-Founder & CEO
Kiip
View his Cannes interview »

Jeff Yang
SVP, Consulting Services
The Futures Company