Media research guru and ARF “Erwin Ephron Award” winner Bill Harvey explains the high points and most relevant insights that came out of the ARF 2016 ReThink Conference.
ARF Unveils the Most Important Original Research in 30 Years.
Optimal Spending Mix Across Platforms and Screens Jasper Snyder – EVP, Research & Innovation, Cross-Platform, The ARF
Neural Pathways to Great Creative Horst Stipp, Ph.D. – EVP, Research & Innovation, Global & Ad Effectiveness, The ARF Manuel Garcia-Garcia, Ph.D. – SVP, Research & Innovation, Global & Ad Effectiveness, The ARF
Mobile Quality Checklist Chris Bacon – EVP, Global Research, Quality & Innovation, The ARF
Announcing New 2016 Ad Blocking/Fraud Ground Truth Initiatives Augustine Fou, Ph.D. – Chief Marketing Science Officer, The ARF
Today’s marketers face an accountability imperative. To grow brands, they have to move far beyond ROI to outcome-based strategies.
Shifting dollars from one platform to another won’t deliver transformational growth demanded by the c-suite. Zero based budgeting and partnerships that deliver new metrics beyond ROI must be created now.
Fast forward into the future, set the agenda for the industry and charge into the C-suite with the answers.
Gayle Fuguitt CEO & President The ARF
Jonny Bauer Global Chief Strategy Officer Droga5
Richard Guest President, North America Tribal Worldwide
Robin Koval CEO & President, Truth Initiatives Co-Author, Grit to Great
Jim Lecinski VP, America Customer Solutions Google