Media research guru and ARF “Erwin Ephron Award” winner Bill Harvey explains the high points and most relevant insights that came out of the ARF 2016 ReThink Conference.
Optimal Spending Mix Across Platforms and Screens
Jasper Snyder – EVP, Research & Innovation, Cross-Platform, The ARF
Neural Pathways to Great Creative
Horst Stipp, Ph.D. – EVP, Research & Innovation, Global & Ad Effectiveness, The ARF
Manuel Garcia-Garcia, Ph.D. – SVP, Research & Innovation, Global & Ad Effectiveness, The ARF
Mobile Quality Checklist
Chris Bacon – EVP, Global Research, Quality & Innovation, The ARF
Announcing New 2016 Ad Blocking/Fraud Ground Truth Initiatives
Augustine Fou, Ph.D. – Chief Marketing Science Officer, The ARF
Today’s marketers face an accountability imperative. To grow brands, they have to move far beyond ROI to outcome-based strategies.
Shifting dollars from one platform to another won’t deliver transformational growth demanded by the c-suite. Zero based budgeting and partnerships that deliver new metrics beyond ROI must be created now.
Fast forward into the future, set the agenda for the industry and charge into the C-suite with the answers.