Re:think 2013 - Program
 

Re:think 2013 - Program

Sunday, March 17 | Monday, March 18 | Tuesday, March 19 | Wednesday, March 20


SUNDAY, MARCH 17, 2013

Welcome Orientation Sessions

3:00pm
Foyer, 5th Floor
Registration Opens

Welcome Orientation Sessions
Are you a new ARF member? Flying in from abroad? Or is this your first time attending Re:think? If so, please join ARF Board of Directors and staff as well as your peers for a brief overview of what Re:think has to offer and how you can best leverage sessions and networking.

5:00-5:45pm
Odets, 4th Floor
New members and first-time attendees – Has your company joined the ARF in the last year? Unsure of which concurrent session to attend? Interested in submitting a research paper for a future conference? Join us for an overview of the Re:think 2013 agenda and networking opportunities.

5:00-5:45pm
Wilder, 4th Floor                 
International attendees - Did you know that Tuesday, March 19 is dedicated to global learning? Find out how the rest of Re:think 2013 can benefit you.

5:45-6:45pm                        
Sky Lobby, 16th Floor              
Welcome Networking Reception
Join us for a kickoff reception to meet and greet your peers and celebrate St. Paddy’s Day.



MONDAY, MARCH 18, 2013

Re:thinking the Industry:
What are our research industry challenges and how do we address them?

7:00am
Foyer, 5th Floor
Registration Opens

7:45 – 8:15am
Shubert, 6th Floor 
MicroStrategy Breakfast Session                  
Use Social Network Data to Uncover the Personal Preferences to Drive New Advertising and Media Choices
For the first time in history, enough data exists in social and other big data cloud networks to assemble the most extensive market intelligence network of people and their connections to every product, place, celebrity, interest, and activity in the World.  Learn how MicroStrategy Wisdom provides marketers and advertisers an unprecedented new dimension of consumer research; to influence marketing, advertising and media mix planning decisions.
Barry Nelson – Senior Product Manager, Wisdom

7:45 – 8:15am
Majestic, 6th Floor 
Time Inc. Breakfast Session                  
“Me Time” and “Found Time:” The Multiple Faces of Mobile
While tablets and smart phones are often lumped together as “mobile devices,” new consumer research shows the risks of generalizing for both content creators and advertisers.
Betsy Frank - Chief Research & Insights Officer, Time Inc.

8:15-8:30am
Broadway Ballroom, 6th Floor
Opening Remarks
ARF President & CEO
Mitch Barns – President, U.S. Media Client Services, Nielsen

8:30-8:55am
Broadway Ballroom, 6th Floor
Keynote
From the Global Enraged to the Kinship Economy
The surest sign of great change ahead is the seething temper of the Global Enraged, which is spurring consumers everywhere to remake business and politics. The shared aspiration of looking up has given way to a bifurcated world chastened by so many who are now looking down. As a consequence, marketing has been leapfrogged by an emerging Kinship Economy of social currency in which brands create value not by bringing products to market but by bringing people together with one another. Learn about the social currency of brand value in a looking up/looking down world.
J. Walker Smith - Executive Chairman, The Futures Company

8:55-9:30am
Broadway Ballroom, 6th Floor
Panel
Embracing Change Before Change "Embraces" You
The marketing research industry was born as a result of certain market conditions that made its existence and growth possible. Data were scarce and difficult to come by and the skills and tools needed to conduct market research were specialized and scarce. These market conditions no longer exist. The research industry is in the midst of enormous change and upheaval. It is dangerous to deny this. What do market researchers (and the companies that employ them) need to do to adapt to this new world? What are the mindsets and skillsets that we will need to be successful in the future?
Paul Donato - EVP & Chief Research Officer, Nielsen
Kathy McGettrick - Vice President, Market Development, S&D, IBM
Jerry Wind - The Lauder Professor and Professor of Marketing, The Wharton School
Moderators:
Larry Friedman - Chief Research Officer, TNS
Mark Truss - Worldwide Director of Brand Intelligence, JWT

9:30-10:00am
Broadway Ballroom, 6th Floor
Panel
How to Embed Consumer Insights Throughout the Organization
Effectively embedding consumer insights throughout an organization is no easy task. Changing market conditions, new consumer segments, increasing globalization and use of technology coupled with fundamentally more empowered consumers are just some of the dynamics companies are facing today. Understanding consumer behavior and integrating into day-to-day and strategic business planning and management increases a company’s odds of success and can lead to competitive advantage.
Gunnard Johnson - Director of Advertising Research, Google, Inc.
Lori Kneisler - Market Research Manager, General Motors
Ramón Portilla - Sr. Director Insights Operations and Membership, Sam’s Club
Moderator:
Stacey Symonds - Director, Consumer Insights, Orbitz Worldwide

10:00-11:00am
Westside Ballroom, 5th Floor
Morning Break in Insights Zone

11:00-12:05pm
Shubert, 6th Floor; Majestic, 6th Floor; Liberty, 8th Floor; Sky Lobby, 16th Floor
Key Issue Forums - click here to see all 40 presentations
Explore cutting-edge original research. Attend any presentation within any track.

11:30am – 12:15pm
O’Neill, 4th Floor               
Research Now and Experian Hitwise Session
Applying Multi-Channel Platforms to Understand the New Connected Consumer
Research Now and Experian Hitwise demonstrate how the companies created a single-source methodology to harness insights of today’s consumer at a 4-dimensional level, uncovering new insights for advertisers around purchase intent vs. actual behavior. This 1:1 approach was developed to further understand motives and behaviors of the digitally engaged consumer on multiple devices.
Maria Domoslawska – VP, Global Strategy & Research, Research Now Digital
Heather Dougherty – Director of Research, Experian Hitwise

12:15-1:30pm
Broadway Ballroom, 6th Floor
Lunch and Keynote
The Rise of Superman
“Flow states”—an optimal state of consciousness where we both feel our best and perform out best—sits at the heart of almost every athletic championship; underpins most major scientific breakthroughs; and accounts for significant progress in the arts. In business, its impact has been substantial. What is this mysterious state? How does it work its magic? And—if this really is the secret to ultimate human performance—how can we get more of it in our lives? Steven Kotler, the author of three books on the subject and co-founder and director of research at the Flow Genome Project answers these questions and more.
Steven Kotler - Co-Founder and Director of Research, Flow Genome Project; Bestselling Author and Award-Winning Journalist

1:30-2:30pm
Broadway Ballroom, 6th Floor
Nielsen Platinum Learning Session
The Connected Effect: A Global Perspective on Mobile
With mobile technology and usage proliferating around the world, we all recognize that any successful
brand, content or product strategy must include mobile to be
effective. From disruptive to definitive, brands must embrace the mobile revolution to win in the
marketplace.  Understanding the mobile behaviors of global consumers is key in order for brands of all kinds to deliver the right experience for the right audience. Nielsen will provide attendees with an in-depth look at mobile device adoption, attitudes and behavior trends of global consumers, including mobile video, multimedia, and app usage. Drawing from Nielsen’s rich data sets, participants can expect meaningful insights to help transform mobile strategies for brands around the world.
Monica Bannan - VP, Mobile Media, Nielsen

2:30-3:10pm
Westside Ballroom, 5th Floor
Afternoon Break in Insights Zone

3:00 – 3:45pm
O’Neill, 4th Floor
Research Now and Warner Music Group Session
The Impact of Music & Artists: The Grammys Effect
Warner Music Group and Research Now have undertaken a cross-platform study – consisting of pre-, during- and post-event online and mobile surveys, as well as passive behavioral and buzz monitoring – around WMG-affiliated artists who performed at the 2013 Grammy Awards show. How did these artists impact Grammy viewership? Find out here!
Melanie Courtright – VP, Research Services, Research Now
Adam Bacall – VP, Retail Development, Warner Music Group
Simone Pierce – Senior Director, Market Research & Insights, Warner Music Group

3:10-3:40pm
Key Issue Forums - click here to see all 40 presentations
Shubert, 6th Floor; Majestic, 6th Floor; Liberty, 8th Floor; Sky Lobby, 16th Floor
Explore cutting-edge original research. Attend any presentation within any track.

3:40-3:50pm
Broadway Ballroom, 6th Floor
Presentation
ARF Research -Foundations of Quality 2 Update
The chief goal of FoQ 2 is to reduce marketers' risk in decisions madebased on online survey research. Hear an update on this eight-part research-on-research initiative. A fuller discussion will follow the next day in the Insights Zone.
Don Gloeckler - EVP & Chief Research Officer, ARF

3:50-4:20pm
Broadway Ballroom, 6th Floor
Presentation
How T-Mobile Spots the "Persuadable" Wireless Consumer
In 2012, T-Mobile conducted 120 micro-surveys and analyzed the results against over 15,000 consumer profile attributes. The outcome was an array of valuable and often surprising insights into T-Mobile customers and other ‘persuadable’ wireless consumers. In this session, T-Mobile will share how they are using next-generation polling technology and large-scale data mining to support agile decision-making across the company’s business units.
John Dick - CEO of CivicScience Inc.
David Feick - Director of Consumer Insights, T-Mobile USA

4:20-5:00pm
Broadway Ballroom, 6th Floor
Presentation
How Data Tells a Story
While some people believe that data visualization is simply a way of sprucing up charts and graphs, most would agree that data is useless unless it tells a story. How do agencies provide something with visual
appeal, that has enough impact to tell a story but the production of which can be automated as much as possible? Do these new ways of visualizing data have enough immediacy to make an impact in business.
Hear two perspectives in this session.
Charles Kennedy - SVP of Research, ABC Television Network
Alan Schulman – VP, Regional Chief Creative Officer, SapientNitro

5:00 – 5:45pm                       
O’Neill, 4th Floor
Research Now Mobile Session
Mobile Innovations Workshop – best practices for in-the-moment data capture
Join Research Now for a specialized workshop that puts mobile research at your fingertips! Attendees will have the opportunity to explore current and future uses of mobile market research. You’ll also learn about the discoveries we’re making in mobile research best practices. This interactive presentation includes a unique hands-on workshop where you’ll be challenged to “think mobile” by applying mobile market research to a business scenario. Then, we’ll show you how our team handled the same real-life scenario for a client. You’ll leave the session with a better understanding of how mobile market research can provide powerful consumer insights, including In-The-Moment Research, for your brand.
Mike Billingsley – VP, Client Development — Research Now Mobile

5:15-5:45pm
Odets, 4th Floor
GfK Learning Session
Dating the Promiscuous Consumer
Are consumers 'Seriously Dating' your brand, or are you seen as just a 'Casual Acquaintance'? Using human relationships as a proxy for consumer-brand connections gives marketers and researchers a rich framework for understanding these complex alliances. As industry thought leaders, GfK has been successfully deploying its "brand relationship" model in key industries and categories for the past year.. Today we pose the question to industry stakeholders: "Are brands people, too?" Our panelists will discuss the current market context of brand loyalty (or lack thereof) from the perspective of marketers and advertising and media agencies. This provocative discussion will use compelling trend insights from GfK Roper Reports® to illuminate consumers' increasingly fickle relationships with brands.
Rebecca Aldred – Global Brand Manager, Mobil 1, ExxonMobile
Karen Pattani-Hason – Founder, Method KPH
Brent Nelson – Managing Partner, SVP Director of Planning, Leo Burnett Canada
Eric Villain – Managing Director, Brand and Consumer Experience, GfK
Doron Wesly – Head of Market Strategy, Tremor Video

5:15-5:45pm
Wilder, 4th Floor
ESPN Learning Session
ESPN Presents - The Bicultural Hispanic Male
ESPN has focused on understanding the lifestyle and identity of US Hispanic Males, including their relationship with sports and the ESPN Brand. ESPN will present compelling research that looks ahead to where this population segment is moving in a more bicultural world.
Sara Grimaldi - Associate Director, Sport & Product Research, ESPN
Heather Coghill – Manager, Hispanic Research, ESPN
Wendy Loxley – Associate Manager, Consumer Insights, ESPN

5:15-5:45pm
Ziegfeld, 4th Floor
Millward Brown Learning Session
Are You Building a Meaningfully Different Brand? 
Meaningfully different brands capture five times more volume, command a 13 percent price premium and are four times more likely to grow value share during the next 12 months, compared to brands lacking meaningful difference. Millward Brown’s new Meaningfully Different Brand Equity model delivers the next generation of brand metrics – Power, Premium and Potential – that provide brand owners with guidance on investment and strategy to deliver financial growth. In this session we will discuss how clients are using the framework to raise their brand management game, engage with key stakeholders and create more meaningful brands.

5:15-5:45pm
Brecht, 4th Floor
Snippies's Learning Session
Up Close and Personal: Putting a Face to your Data
Come learn how to bring insights to life through video.  See how researchers from the biggest brands and largest agencies are using this medium to humanize data, tell a compelling story and increase the impact of their internal presentations.  We'll show you how to make the everyday extraordinary. 
Seth Diamond – EVP, Insights at Catapult
Tom DiCerbo – Managing Partner, Snippies
Jeanne Finnerty – President, Snippies

6:00-8:00pm
Broadway Lounge, 8th Floor
President’s Reception
Proudly sponsored by ESPN and Millward Brown


TUESDAY, MARCH 19, 2013

Re:thinking Consumer Understanding Globally:
What do we really need to know about consumers around the world and how can we find out more?

7:00am
Foyer, 5th Floor
Registration Opens

7:45-8:15am
Shubert, 6th Floor
Market Probe Breakfast Session
When Passion and Buzz Unite, Sparks Fly!
This lively breakfast session will explore the exponential power of identifying customer segments that not only have elevated levels of passion for brands, but also actively communicate that passion by spreading the good word.
Todd Powers – EVP, Primary Research, ARF
Judith Ricker – EVP Brand Research, Market Probe

7:45 – 8:15am   
Majestic, 6th Floor                                
comScore Breakfast Session
The Great Currency Debate: The Role of Digital GRPs In a Multi-Platform World
As a leading provider of comprehensive audience delivery validation data, comScore invites you to a breakfast discussion on the current state of the digital GRP, its role as a cross-media comparable metric, and the state of the highly sought-after industry currency. This discussion will reveal key learnings from comScore’s vast measurement of online audience delivery over the past several years as well as highlight its perspective on the evolving shape of the market and what this means for all members of the ever-evolving ecosystem.
Anne Hunter – SVP, Advertising Effectiveness, comScore, Inc.

8:15-8:30am
Broadway Ballroom, 6th Floor
Opening Remarks
ARF President & CEO
David Poltrack – Chief Research Officer, CBS; President, CBS VISION

8:30-9:00am
Broadway Ballroom, 6th Floor
Presentation
The $30 Trillion Decathlon - Who is Winning and Why
Many agree that emerging markets hold the key to long-term success. By 2025, annual consumption in emerging markets will reach $30 trillion-the biggest growth opportunity in the history of capitalism. Researchers at the McKinsey Global Institute will lay out and discuss the role of research in mastering the “ten crucial capabilities.”
Yuval Atsmon - Principal, McKinsey & Company
John Forsyth - Principal, McKinsey & Company

9:00-9:30am
Broadway Ballroom, 6th Floor
Keynote
How the Research Industry Will Win in Emerging Markets
As emerging markets continue to drive unprecedented developments in the year to come, the market research industry continues to invest heavily in expanding their business into these growth markets. However, exporting proven approaches from the West alone will not be sufficient. Learn about additional approaches from one of the foremost leaders in this space.
Matthias Hartmann – CEO, GfK

9:30-10:00am
Broadway Ballroom, 6th Floor
Presentation
Understanding the Chinese Consumer
It’s no secret that the opportunity to understand consumers all over the world is huge-and yet the challenges are often daunting. In particular, market research is on the rise in China. Although legal and regulatory issues abound, the emerging view is that getting engagement and honesty from consumers is the holy grail for insight in this exciting part of the world. What is working in this arena? Come hear a panel of practitioners who have had their share of successes and failures in capturing the attention and imagination of respondents in China.
Paul Caswell - Senior Manager, Global Consumer Insight, Disney Destinations LLC.
Diane Kosobud - Director, Consumer & Customer Insights, HJ Heinz
Anthony Michelini - VP, Director Global Insights, Citigroup
Moderator:
Diane Hessan - President and CEO, Communispace

10:00-11:00am
Westside Ballroom, 5th Floor
Morning Break in Insights Zone

11:00-12:05pm
Shubert, 6th Floor; Majestic, 6th Floor; Liberty, 8th Floor; Sky Lobby, 16th Floor
Key Issue Forums - click here to see all 40 presentations
Explore cutting-edge original research. Attend any presentation within any track.

11:30am – 12:15pm
O’Neill, 4th Floor 
Research Now and Hitwise Session
Applying Multi-Channel Platforms to Understand the New Connected Consumer
Research Now and Experian Hitwise demonstrate how the companies created a single-source methodology to harness insights of today’s consumer at a 4-dimensional level, uncovering new insights for advertisers around purchase intent vs. actual behavior. This 1:1 approach was developed to further understand motives and behaviors of the digitally engaged consumer on multiple devices.
Maria Domoslawska – VP, Global Strategy & Research, Research Now Digital
Heather Dougherty – Director of Research, Experian Hitwise

12:15-1:30pm
Broadway Ballroom, 6th Floor
Lunch and Keynote
Flow as a Business Tool
If flow heightens performance, decision-making, and creativity, then how can do you turn it into action to create smarter and more successful business and personal? In a follow-up keynote session, Steven Kotler and his colleagues will discuss the brass tacks of incorporating flow into every aspect of our lives and corporations (with special attention paid to questions of marketing, branding and such).
Steven Kotler - Co-Founder and Director of Research, Flow Genome Project; Bestselling Author and Award-Winning Journalist
Dave Stanton - Partner, EcoNewMexico and Former SVP & Group Creative Director, BBDO
Jamie Wheal - Executive Director, Flow Genome Project

1:30-2:30pm
Broadway Ballroom, 6th Floor
Key Issue Forums - click here to see all 40 presentations
Shubert, 6th Floor; Majestic, 6th Floor; Liberty, 8th Floor; Sky Lobby, 16th Floor
Explore cutting-edge original research. Attend any presentation within any track.

1:30-2:30pm
Broadway Ballroom, 6th Floor
CBS Platinum Learning Session
Single Source Moves Beyond CPG Using Advanced Analytics: A New Nielsen and CBS Collaboration
CBS & Nielsen will unveil the next generation of ROI analytics for categories beyond CPG; Retail, Restaurant, Travel, Telecom, Entertainment, and Financial Services. Demonstrating breakthrough ways to connect consumer behavior to the media planning process, enhancing returns on media investment like never before. These new insights are derived from the most comprehensive U.S. purchasing and television viewing single source dataset available.
Nada Bradbury – Senior Vice President, Global Product Leader, Nielsen Buyer Insights
David Poltrack - Chief Research Officer, CBS; President, CBS VISION

2:30-3:10pm
Westside Ballroom, 5th Floor
Afternoon Break in Insights Zone

3:00 – 3:45pm
O’Neill, 4th Floor                       
Research Now and Warner Music Group Session
The Impact of Music & Artists: The Grammys Effect
Warner Music Group and Research Now have undertaken a cross-platform study – consisting of pre-, during- and post-event online and mobile surveys, as well as passive behavioral and buzz monitoring – around WMG-affiliated artists who performed at the 2013 Grammy Awards show. How did these artists impact Grammy viewership? Find out here!
Melanie Courtright – VP, Research Services, Research Now
Adam Bacall – VP, Retail Development, Warner Music Group
Simone Pierce – Senior Director, Market Research & Insights, Warner Music Group

3:10 – 4:15pm  
Shubert, 6th FloorMajestic, 6th FloorLiberty, 8th Floor , Sky Lobby, 16th Floor                             
Key Issue Forums
Explore cutting-edge original research. Attend any presentation within any track.

4:15-5:00pm
Majestic, 6th Floor
ABC Family Learning Session
How Brand Conversations Amplify Paid Media - and Vice Versa
Do brand conversations amplify paid media? And, to what extent does paid media drive consumer conversation? Which consumers are most likely to contribute to a brand's "social voice"? How can marketers optimize word-of-mouth? And how can they quantify the impact?
Brad Fay- Chief Operating Officer, Keller Fay Group
Sharalyn Hartwell - Executive Director, Frank N. Magid Associates
Christopher Schiavone - Founder and Principal, City Square Associates
Barry Stoddard - VP, Ad Sales Research, Disney Cable Network, ABC Family

4:15-5:00pm
Shubert, 6th Floor
Comcast Media 360 Learning Session
Driving the Convergence of Programming, Distribution, Technology and Analytics
Comcast's acquisition of NBCU has created the nation's largest media and entertainment company, powering the convergence of programming, technology, distribution, and analytics. This convergence is driving significant change in how brands connect to consumers, and how we measure the efficiency and effectiveness of that connection.
Andrew Ward - Group Vice President, Comcast Media 360

4:15-5:00pm
Ziegfeld, 4th Floor
Crimson Hexagon Learning Session
The World's Largest Focus Group: Using Social Media Analysis to Understand Today's Real-time Consumer
With billions of comments posted daily, social media is the largest source of unsolicited consumer opinion ever created. Are you using this data to discover what's being said about your brand or products online? Harnessed properly, social media is the world's largest focus group and it can help you determine which critical strategy or tactic to implement next.
Elizabeth Breese - Senior Content and Digital Marketing Strategist, Crimson Hexagon
Wayne St. Amand – Vice President of Marketing, Crimson Hexagon

4:15-5:00pm
O’Neill, 4th Floor
Research Now Mobile Session
Mobile Innovations Workshop – best practices for in-the-moment data capture
Join Research Now for a specialized workshop that puts mobile research at your fingertips! Attendees will have the opportunity to explore current and future uses of mobile market research. You’ll also learn about the discoveries we’re making in mobile research best practices. This interactive presentation includes a unique hands-on workshop where you’ll be challenged to “think mobile” by applying mobile market research to a business scenario. Then, we’ll show you how our team handled the same real-life scenario for a client. You’ll leave the session with a better understanding of how mobile market research can provide powerful consumer insights, including In-The-Moment Research, for your brand.
Mike Billingsley – VP, Client Development — Research Now Mobile

7:45pm – 10:00pm 
Broadway Ballroom, 6th Floor
2013 ARF David Ogilvy Awards for Excellence in Advertising Research
Behind every great ad is inspiring research. Celebrate this year’s accomplishments at the industry’s preeminent awards show. Proudly sponsored by Microsoft Advertising, Ipsos, Ogilvy & Mather, and Tequila AVION.

10:00pm – Midnight     
2013 ARF David Ogilvy Awards After-Party


WEDNESDAY, MARCH 20, 2013

Re:thinking Digital:
How can we better measure advertising effectiveness?

7:00am
Foyer, 6th Floor
Registration Opens

8:15-8:30am
Broadway Ballroom, 6th Floor
Opening Remarks
ARF President & CEO
David Poltrack – Chief Research Officer, CBS; President, CBS VISION

8:30-9:00am
Broadway Ballroom, 6th Floor
Presentation
Cracking the Code: Truths and Insights About Success in Digital Marketing
The key to successful marketing has always been about finding ways to put the right messages in front of the right audiences. But digital marketing capabilities have re-invented the ways that marketers can accomplish these goals: instead of buying programs, marketers can define precise audiences of interest, big or small, and deliver specific messages at specific frequencies. Now, new measurement systems are beginning to assess the impact of marketing on those consumers, from exposure all the way through to changes in in-store purchasing. These measurement systems are fundamentally re-shaping our understanding of how marketing works-from targeting to effective frequency -- for digital and beyond.
Brad Smallwood - Head of Measurements and Insights, Facebook, Inc.
Sean Bruich - Head of Measurement Platforms & Standards, Facebook, Inc.

9:00 – 9:45am                         
Broadway Ballroom, 6th Floor  
Keynote Session
The State of Digital Measurement
The last few years has seen some tremendous breakthroughs in measurement in the digital space, and many digital leaders would argue that we have made remarkable progress.  But are brands actually getting the evaluations on ROI which they need to support major investments in digital? A group of leading digital thought leaders will debate and discuss.
Terry Cohen – SVP, Strategy & Analysis, Digitas
Gunnard Johnson - Director of Advertising Research, Google, Inc.
Andy Markowitz – Director, Global Digital Strategy, GE
Brad Smallwood - Head of Measurements and Insights, Facebook, Inc.
Moderator: 
Jonathan Carson – Digital Executive & Entrepreneur

9:45-10:00am
Broadway Ballroom, 6th Floor
Cross Platform Measurement: From Custom Project to Standard Practice
At the 2010 Re:Think conference ESPN announced the ESPN XP cross platform measurement initiative which began with their landmark multi-platform study around the 2010 FIFA World Cup. ESPN's ultimate goal was to move cross platform content measurement from custom project to standard practice in the industry. Hear from Artie Bulgrin as he discusses the progress that ESPN has made, culminating with their most recent collaboration with Arbitron and comScore to develop a scalable industry solution.
Artie Bulgrin - SVP, Research + Analytics, ESPN

10:00-10:30am
Broadway Ballroom, 6th Floor
Presentation
Video Story: Measurement for Today’s Dynamic Consumer Experience
While video is at the heart of the consumer content experience, there’s no one-size-fits-all strategy for advertisers and publishers—particularly in today’s multi-platform world. Nielsen’s Chris Louie will outline key lessons from Nielsen Campaign Ratings and several media players will share their unique challenges and opportunities with video across online and TV.
Chris Louie, VP, Product Leadership for Advertising Effectiveness, Nielsen 
Daryl McNutt - Senior Vice President, Research and Marketing, BrightRoll, Inc.
Jed Meyer - US Research Director, Annalect
Aleck Schleider - VP, Vertical Product & Data Solutions at Videology Group / TidalTV

10:30-10:40am
Foyer, 6th Floor
Coffee Service

10:40-10:50am
Broadway Ballroom, 6th Floor
What Does the Researcher of the Future Look Like?
For over a decade the GreenBook Research Industry Trends Study has been tracking the trends impacting the industry, and in the most recent iteration they asked what the profile of the researcher of the future might look like based upon the skill sets they are hiring for TODAY. The results are surprising.
Gregg ArchibaldSenior Partner, Gen2 Advisors
Leonard Murphy - Chief Editor & Principal Consultant, GreenBook

10:50-11:20am
Broadway Ballroom, 6th Floor
The Day in the Life of a Young Researcher
Hear from young professionals in the market research industry about how we can, collectively, move our industry forward. How can we make market research more sexy? What are we doing right and wrong in terms of social media research? What does the ideal boss look like? What should we be doing to attract the next generation of researchers?
Jenna Berger - Industry Analyst, Automotive, Google, Inc.
Tim Kenyon - Director, Consulting, GfK Custom Research North America
Kasey Nadjadi - Senior Analyst, Ad Sales Research, Viacom
Sheridan Stavac – Manager of Customer Insights, Bloomingdale’s
Moderator:
Gregg ArchibaldSenior Partner, Gen2 Advisors
Leonard Murphy
- Chief Editor & Principal Consultant, GreenBook
Presented by the ARF Young Pros

11:25-1:05pm
Key Issue Forums - click here to see all 40 presentations
Ziegfeld, 4th Floor, Shubert, 6th Floor; Majestic, 6th Floor; Sky Lobby, 16th Floor
Explore cutting-edge original research. Attend any presentation within any track.

1:15-3:15pm
Broadway Ballroom, 6th Floor
ARF Great Mind Awards
Join us for a luncheon honoring the most innovative and creative minds in advertising research. Proudly sponsored by GfK.

3:15-3:30pm
Broadway Ballroom, 6th Floor
Closing Remarks

Program as of March 9, 2013


 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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