Re:think 2012 - Program
 

Re:think 2012 – Program

Shifting Sands . . . Understanding the New Consumer

Sunday, March 25 | Monday, March 26 | Tuesday, March 27 | Wednesday, March 28

SUNDAY, MARCH 25, 2012

2:00–3:45PM
Workshop in Two Parts
Part 1: The Golden Path of Strategic Insights – Wilder, 4th Floor
Speakers:
Gabriela Barrios – Project Leader, The Boston Consulting Group
Kate Manfred – Principal, Boston Consulting Group
Host:
Bob Woodard – EVP, Advertising Effectiveness, ARF

3:45–4:15PM
Break - Wilder, 4th Floor

4:15–6:00PM
Workshop in Two Parts
Part II: The Golden Path of Strategic Insights – Wilder, 4th Floor
Speakers:
Noel Dunivant – VP, MaPs
Soumen Mukherjee – VP, MaPs
Host:
Todd Powers – EVP, Primary Research, ARF

6:00–7:00PM
Welcome Reception – Manhattan Ballroom, 8th Floor
Meet and greet your fellow attendees and speakers at our kick-off welcome reception!

MONDAY, MARCH 26, 2012

The Digital Landscape

7:30–8:15AM
Registration Opens – Foyer, 5th Floor

7:45-8:30AM
Continental Breakfast – Foyer, 6th Floor

8:00–8:30AM
Breakfast Presentation – Majestic, 6th Floor
Keeping Up With 2012 Top Trends
Speakers:
Steve Rappaport – Knowledge Solutions Director, ARF
Matt Warta – CEO, GutCheck
R.G. Logan – Manager, Insights and Planning, 360i

8:30–8:40AM
Opening Remarks – Broadway Ballroom, 6th Floor
Speakers:
Bob Barocci – President and CEO, ARF
David Poltrack – Chief Research Officer, CBS Corporation; President, CBS VISION

8:40–9:20AM
Keynote Panel – Broadway Ballroom, 6th Floor
Getting Ahead of Change
Speakers:
Dave Calhoun – CEO, Nielsen
Eileen Campbell - Global CEO, Millward Brown
Matthias Hartmann – CEO, GfK
Eric Salama – Chairman and CEO, Kantar
Didier Truchot – Chairman and CEO, Ipsos
Romesh Wadhwani – Founder, Chairman, and CEO, Symphony Technology Group
Moderator:
Robert Bain – Deputy Editor, Research Magazine

9:20–9:35AM
Presentation – Broadway Ballroom, 6th Floor
Research Quality: Crisis? Solutions?
Speakers:
Gian Fulgoni – Chairman and Co-Founder, comScore, Inc.
Don Gloeckler – Chief Research Officer, ARF

9:35–10:15AM
Panel – Broadway Ballroom, 6th Floor
The Living Room of the Future
Speakers:
Eric Anderson – VP, Product Solutions, Samsung
Natasha Hritzuk – Global Director of Insights and Analytics, Microsoft Advertising
Milo Medin – VP, Access Services, Google, Inc.
Moderator:
Bruce Rosenblum - EVP, Media Research & Insights, Warner Bros.

10:15–11:15AM
Morning Break & ARF Insights Zone Opens – Westside Ballroom, 5th Floor
Network with global industry peers and experience new solutions, insights, and trends at the Re:think 2012 Insights Zone.

11:15–11:45AM
Key Issue Forum – Marquis Ballroom, 9th Floor
Better Models for Better Mousetraps (Part I)
Marketing Effectiveness Insights from Single Source Data
Presented by:
Todd Curtis – Sr. Consumer Insights Manager, General Mills
Satya Menon – SVP, Client Solutions, Millward Brown

Key Issue Forum – Shubert, 6th Floor
Cross-Platform Trials, Tribulations and Triumphs
The Multi-Screen Impact: The Effects of the Connected Consumer
Presented by:
Joan FitzGerald – VP, TV Sales and Business Development, comScore, Inc.
Frank Foster – VP of IPTV Sales and Solutions, AT&T AdWorks

Key Issue Forum – Astor Ballroom, 7th Floor
New Insights Through Neuroscience (Part I)
Choice for Viewers Sustains Value for Advertisers
Presented by:
Brian Levine – President & Co-Founder, Innerscope Research, Inc.
Michael Mulvihill – SVP, Research & Programming, FOX Television

Key Issue Forum – Majestic, 6th Floor
Turning Retail Inside Out
Personalized Mobile Coupons
Presented by:
Daryl Battaglia – Entrepreneur in Residence, Nielsen
Chris Gregory – Entrepreneur in Residence, Nielsen Mobile Applications Lab

11:50AM–12:20PM
Key Issue Forum – Marquis Ballroom, 9th Floor
Better Models for Better Mousetraps (Part I)
Touchpoints, Brands and the Experience
Presented by:
Danica Allen – EVP, GfK Custom Research
Oliver Hupp – Division Manager, GfK Custom Research

Key Issue Forum – Shubert, 6th Floor
Cross-Platform Trials, Tribulations and Triumphs
Cross-Platform Advertising
Presented by:
Frank Stagliano – EVP/General Manager, Nielsen Entertainment
Vineet Pathak - Executive Director, Strategic Marketing Services, Nielsen Entertainment

Key Issue Forum – Astor Ballroom, 7th Floor
New Insights Through Neuroscience (Part I)
How Post Utilized Neuro-Bio Research To Drive Market Results
Presented by:
Jeffrey Henning – CMO, Affinnova, Inc.
Dana McKee – Segment Insights Manager, Integrated Insights and Strategy, Post Foods LLC
Kelly Peters – Senior Director, Integrated Insights & Strategy, Post Foods LLC

Key Issue Forum – Majestic, 6th Floor
Turning Retail Inside Out
Digital Technology Opportunities and Hurdles for Marketers
Presented by:
Brian Cohen – Director, Digital Shopper Marketing, Catapult Marketing
Seth Diamond – VP, Insights, Catapult Marketing

12:30–1:45PM
Lunch & Keynote – Broadway Ballroom, 6th Floor
The Science of Creativity: Moving Business Ahead
Speaker:
Jonah Lehrer – Contributing Editor, Wired

1:50–2:20PM
Key Issue Forum – Marquis Ballroom, 9th Floor
Better Models for Better Mousetraps (Part I)
Optimizing In-Store and Television ROI
Presented by:
Bill Harvey – Vice Chairman, CRO, TRA, Inc.
Matthew Keylock - Senior Vice President, New Business Development & Partnerships, dunnhumbyUSA

Key Issue Forum – Shubert, 6th Floor
Cross-Platform Trials, Tribulations and Triumphs
Measuring Cross-Platform Effectiveness of NCAA March Madness
Presented by:
Jay Leon – VP, Sports Research, Turner Broadcasting System
Thomas Delaney – SVP Market Resources, CBS Television

Key Issue Forum – Astor Ballroom, 7th Floor
New Insights Through Neuroscience (Part I)
The Role of Traditional Research Methods in the Lab
Presented by:
Justin Fromm – Director, Sales & Strategy Research, ABC TV Network
Amy Rask – Lab Director, Disney Media and Advertising

Key Issue Forum – Majestic, 6th Floor
Turning Retail Inside Out
Understanding Media in the Food Path to Purchase
Presented by:
Caryn Klein – VP, Research & Insights, Time Inc.
Mary McCaffrey – Director, Research & Insights, Time Inc.
Michelle Zweig – VP, Consumer and Shopper Analytics, Nielsen

2:20–3:00PM
Afternoon Break & ARF Insights ZoneWestside Ballroom, 5th Floor
Network with global industry peers and experience new solutions, insights, and trends at the Re:think 2012 Insights Zone.

3:00–3:30PM
Presentation – Broadway Ballroom, 6th Floor
Finally – Social Media Strategies that Work
Speaker:
Karen Nelson-Field – Postdoctoral Research Fellow, Ehrenberg-Bass Institute for Marketing Science

3:00–3:45PM
Marketing Evolution Learning Session – Marquis Ballroom, 9th Floor
The Story of How "Spend to Impact Response Functions (SIRFs), Algorithms, and Software are Changing the Face of Marketing”
Speaker:
Rex Briggs – CEO, Marketing Evolution

3:30–4:00PM
Panel – Broadway Ballroom, 6th Floor
Digital Influence on Purchase Decisions: Marketing View
Speakers:
Jon Beebe - Director, Digital & Social Integration, General Motors
Blagica Bottigliero – Director, Global Social Media for Motorola Mobility, Motorola
Cindy Chen – Marketing Director, Oreo, Kraft Foods
Moderator:
Todd Powers – EVP, Primary Research, ARF

4:00–5:00PM
CBS Platinum Learning Session – Broadway Ballroom, 6th Floor
Collaboration: The Key to More Effective Advertising Campaign Measurement
Speakers:
David Poltrack – Chief Research Officer, CBS Corporation; President, CBS VISION
Gayle Fuguitt – Vice President, Consumer Insights, General Mills, Inc.

5:00–5:45PM
ARF Arrowhead Presentation – Marquis Ballroom, 9th Floor
Digital Influence on Purchase Decisions: Research View
Speakers:
Dorothy Advincula - Sr. Survey Research Manager, comScore
Manila Austen – VP, Research, Communispace Corporation
Paul Banas - Senior Category Insights Manager, Kraft Foods
Belle Frank - EVP, Director of Strategy & Research, Y&R
Eleanor Frederich – Director, Brand & Marketing Research, Motorola Mobility
Jeffrey Graham Ph.D. - Director of Advertising Research Americas Region, Google
Stacy Graiko – Director, Qualitative Research, Firefly Millward Brown
Nina Leask – Market Research Digital Manager, General Motors
Jasper Snyder – VP of Conversation Mining, Converseon
Moderator:
Todd Powers – EVP, Primary Research, ARF

5:00–5:45PM
ESPN Learning Session – Majestic, 6th Floor
Making Sense of the Media Madness
Speakers:
Artie Bulgrin – SVP Research+Analytics, ESPN Inc.
Glenn Enoch – VP Integrated Media Research, ESPN Inc.
Barbara Singer – VP Advertiser Insights and Strategy, ESPN Inc.

5:00–5:45PM
GfK Learning Session – Astor Ballroom, 7th Floor
The Relationship Economy: Are New Success Currencies Needed to Match the Evolution of How Brands Interact with Consumers?
Speakers:
James Conrad – Managing Director, GfK Custom Research North America, Brand & Communications
Helen Zeitoun – Managing Director, GfK Custom Research France
Erin Tapia - Director of Strategy and Planning, Lowe's

5:00–5:45PM
Millward Brown Learning Session – Broadway Ballroom, 6th Floor
Ideal Driven Growth: Millward Brown Hosts a Conversation with Jim Stengel
Speakers:
Jim Stengel - Former Global Marketing Officer, Procter & Gamble; author of GROW: How Ideals Power Growth and Profit at the World's Greatest Companies
Eileen Campbell - Global CEO, Millward Brown
Mary Ann Packo - CEO, Millward Brown North America

5:00–5:45PM
Snippies Learning Session – Shubert, 6th Floor
Connecting with Your Consumer Through Stats, Emotion, and Reality
Speakers:
Kirk Baetens – VP, Retail Market Research and Consulting Practice, Morpace
Tom DiCerbo - Managing Partner and Co-Owner, Snippies
Tanya Franklin - Consumer Marketing Manager, Lowe’s Companies, Inc.

6:00–8:00PM
President's Reception – Broadway Lounge, 8th Floor
Proudly sponsored by ESPN and Millward Brown

TUESDAY, MARCH 27, 2012

Research as a Business Tool

7:30–8:15AM
Registration Opens – Foyer, 5th Floor

7:45–8:30AM
Continental Breakfast – Foyer, 6th Floor

8:00–8:30AM
Breakfast Presentation – Majestic, 6th Floor
Are You Optimizing Away From Your Customers?
Speaker:
Robin Opie – SVP, Product & Analytics, Datalogix

8:00–8:30AM
Breakfast Presentation – Shubert, 6th Floor
Today’s Health Club Member: Insights Into This Desirable, Hard-to-Reach Consumer Segment
Speakers:
David Marans – EVP, Media, ARF
Jim Timony – VP, GfK Custom Research North America Media & Communications

8:30–8:40AM
Opening Remarks – Broadway Ballroom, 6th Floor
Speakers:
Bob Barocci – President and CEO, ARF
Steve Hasker – President, Media Products and Advertiser Solutions, Nielsen

8:40–9:20AM
Morning Keynote – Broadway Ballroom, 6th Floor
Personalization: The Future of Radio
Tim Westergren – Founder and Chief Strategy Officer, Pandora

9:20–9:35AM
Presentation – Broadway Ballroom, 6th Floor
Fling or Marriage? The Emerging Relationship Economy
Speakers:
Oliver Hupp – Division Manager, GfK Custom Research
John Wittenbraker – Managing Director of Corporate Innovation, GfK

9:35–10:15AM
Panel – Broadway Ballroom, 6th Floor
What Touchpoints Should I Buy?
Speakers:
Artie Bulgrin – Senior Vice President, Research + Analytics, ESPN, Inc.
Vanessa Colella – Head of NA Marketing, Managing Director, Citibank
Theresa LaMontagne – Managing Director Analytics and Insights, Mediaedge:cia
Brad Smallwood – Head of Measurements and Insights, Facebook, Inc.
Moderator:
Adam Lashinsky – Senior Editor at Large, Fortune

10:15–11:15AM
Morning Break & ARF Insights Zone Opens – Westside Ballroom, 5th Floor
Network with global industry peers and experience new solutions, insights, and trends at the Re:think 2012 Insights Zone.

11:15–11:45AM
Key Issue Forum – Majestic, 6th Floor
Innovative Ways to Optimize Advertising
How to Communicate Optimism in an Uncertain World?
Presented by:
Pablo Kennedy – Global MS&I Director, The Coca-Cola Company
Matias Prieto – US Business Unit Director, BMC Innovation Inc.

Key Issue Forum – Astor Ballroom, 7th Floor
Reinventing Television Measurement
The Stability of Using Exact Commercial Ratings in Buying TV
Presented by:
Bruce Goerlich – Chief Research Officer, Rentrak
John Spadaro – SVP, Media Research & Consumer Insights, Zenith Media

Key Issue Forum – Shubert, 6th Floor
Social Media: Fanning the Flames of Brand Conversations
Value of Facebook Fans: Measurement and Accountability
Presented by:
Laurent Flores – Professor of Marketing, INSEEC Business School
Kimberly Struyk – VP, CRM Metrix

Key Issue Forum – Wilder, 4th Floor
The Rewards of Data Quality
The Dividends of Best Practices for Social Media Studies
Presented by:
Jacqueline Anderson – Director of Product Development, J.D. Power & Associates
Miriam Eckert – Sr. Manager of Research and Annotation, J.D. Power & Associates
Gina Pingitore – Chief Research Officer, J.D. Power & Associates

11:50AM–12:20PM
Key Issue Forum – Majestic, 6th Floor
Innovative Ways to Optimize Advertising
Viral Advertising Via Ad Symbiosis: Self-Interested Sharing
Presented by:
Thales Teixeira – Marketing Professor, Harvard Business School

Key Issue Forum – Astor Ballroom, 7th Floor
Reinventing Television Measurement
What Works? Minimizing TV Ad Avoidance
Presented by:
Jeff Boehme – Chief Research Officer, Kantar Media Audiences
Bill Pink – Partner, Client Solutions, Millward Brown

Key Issue Forum – Shubert, 6th Floor
Social Media: Fanning the Flames of Brand Conversations
The Social Conversation: Finding Your "Ways In"
Presented by:
Kristi Diaz – VP, Ipsos OTX
Maury Giles – SVP, Ipsos OTX
Sarah Colamarino - VP, Corporate Equity Program Development, Johnson & Johnson

Key Issue Forum – Wilder, 4th Floor
The Rewards of Data Quality
Data Hygiene Using Respondent Validation
Presented by:
Renee Smith – Global Chief Research Officer, Kantar
Nallan Suresh – Sr. Director of Analytics, MarketTools

12:30–2:00PM
Keynote Luncheon – Broadway Ballroom, 6th Floor
Growing Businesses Collaboratively
Speakers:
Bob Lutz – Former Vice Chairman, General Motors
Dave Calhoun – CEO, Nielsen
Moderator:
Adam Lashinsky – Senior Editor at Large, Fortune

2:00–2:30PM
Key Issue Forum – Majestic, 6th Floor
Innovative Ways to Optimize Advertising
Social TV Viewing, Word of Mouth, and Ad Effectiveness
Presented by:
Brad Fay – COO, Keller Fay Group
Gregg Liebman – SVP, Ad Sales Research – CNN, Turner Broadcasting System

Key Issue Forum – Astor Ballroom, 7th Floor
Reinventing Television Measurement
Tying Demos to Ad Dollars: Best Practices & Set Top Box Data
Presented by:
Joan FitzGerald – VP, TV Sales and Business Development, comScore, Inc.
Ramzi Nasr – Sr. Analyst, Statistical Services, comScore, Inc.

Key Issue Forum – Shubert, 6th Floor
Social Media: Fanning the Flames of Brand Conversations
How Online Behavior Impacts Offline Action in CPG
Presented by:
Bob Bowman – Shoper Insights Manager, Club, Unilever
Kari D'Elia – Business Analyst, Cymfony
Matt Pace - Managing Director, Retail & Consumer Products, Compete, Inc.

Key Issue Forum – Wilder, 4th Floor
The Rewards of Data Quality
Prioritizing Marketing Initiatives with Precision
Presented by:
Erica O'Neill – VP & Group Account Director, Knowledge Networks
Ellen Veccia – Chief Research Officer, Knowledge Networks

2:30–3:30PM
Nielsen Platinum Learning Session – Astor Ballroom, 7th Floor
Helping Digital Speak Brand: A Movement Toward Revolutionizing Online Buying and Selling
Speakers:
John Burbank – President, Nielsen Strategic Initiatives
Patti Wakeling - Director, Global Media Insights, Unilever

3:30–4:15PM
Afternoon Break & ARF Insights ZoneWestside Ballroom, 5th Floor
Network with global industry peers and experience new solutions, insights, and trends at the Re:think 2012 Insights Zone.

4:30–5:00PM
NetBase Learning Sessions – Wilder, 4th Floor
“What Women Want”: A Study Comparing Traditional Survey and Social Research
Speakers:
Regina A. Corso - SVP, Harris Poll, Public Relations and Youth Research
Lisa Joy Rosner – CMO, NetBase

4:30–5:00PM
Research Now Learning Session – Astor Ballroom, 7th Floor
Data is Only Good if it is Digestible
Speaker:
John Kitchen – President, Americas – Intuitive Business Intelligence Ltd.
Maria Domoslawska – Vice President,Global Digital Strategy & Research, e-Rewards, Inc.

8:00–12:00AM
2012 ARF David Ogilvy Awards Dinner Broadway Ballroom, 6th Floor
Behind every great ad is inspiring research. Celebrate this year's accomplishments at the industry's preeminent awards show.
Premier Sponsor: Microsoft Advertising; Dinner Sponsors: Ipsos and Ogilvy
 

WEDNESDAY, MARCH 28, 2012

Key Drivers of Change

7:30–8:15AM
Registration Opens – Foyer, 5th Floor

7:45–8:30AM
Continental Breakfast – Foyer, 6th Floor

8:30–8:40AM
Opening Remarks – Broadway Ballroom, 6th Floor
Speakers:
Bob Barocci – President and CEO, ARF
Mitch Barns – President, U.S. Media Client Services, Nielsen

8:40–9:20AM
Morning Keynote – Broadway Ballroom, 6th Floor
Half of My Advertising is Working – The Trouble is I Don't Know Why
Speaker:
Rory Sutherland – Vice Chairman, Ogilvy Group UK

9:20–9:50AM
Panel – Broadway Ballroom, 6th Floor
Data Philanthropy Can Make a Difference
Speakers:
Christina Engelhardt – Customer Intelligence Specialist, SAS
Enrique Frias-Martinez – Telefonica
Robert Kirkpatrick – Director, UN Global Pulse
Moderator:
Ted McConnell – EVP, Digital, ARF

9:50–10:20AM
Presentation – Broadway Ballroom, 6th Floor
The Billion Dollar Olympic Lab: London 2012 Edition
Speaker:
Alan Wurtzel – President of Research and Media Development, NBCUniversal

10:20–10:45AM
Morning Break – Foyer, 6th Floor

10:45–11:30AM
Panel – Broadway Ballroom, 6th Floor
The New Majority Demands Attention
Speakers:
Mark Addicks – CMO, General Mills
Susan Akkad – SVP, Local and Cultural Relevancy, The Estée Lauder Companies Inc.
Peter McDonough – CMO, Diageo
Moderators:
David Burgos – VP, Millward Brown
Ola Mobolade – Managing Director, Firefly

11:30AM–12:00PM
Key Issue Forum – Shubert, 6th Floor
Apps & Tablets: Impact of New Media Technology
Mobile: The New Remote Control
Presented by:
David Shiffman – SVP, Director of Research, MediaVest Worldwide
Emily Vanides – VP, Research Director, MediaVest Worldwide

Key Issue Forum – Wilder, 4th Floor
Better Models for Better Mousetraps (Part II)
Sufficient vs. Abundance – Maximizing ROI of Global Research
Presented by:
Sunando Das – VP, IPSOS Marketing

Key Issue Forum – Majestic, 6th Floor
Exploring Media Use Today
A (Biometric) Day in the Life: Engaging Across Media
Presented by:
Betsy Frank – Chief Research & Insights Officer, Time Inc.
Carl Marci – CEO and Co-Founder, Innerscope Research Inc.
Barry Martin – Executive Director, Research & Insights, Time Inc.

Key Issue Forum – O'Neill, 4th Floor
New Insights Through Neuroscience (Part II)
The Face Tells it All
Presented by:
Anja Dieckmann – GfK SE, Germany, Fundamental Research
Juergen Merz – Division Manager, GfK SE, Germany

12:05–12:35PM
Key Issue Forum – Shubert, 6th Floor
Apps & Tablets: Impact of New Media Technology
Untethered TV
Presented by:
Adriana Waterston – VP of Marketing and Business Development, Horowitz Associates, Inc.
Charles Kennedy – SVP, Research, ABC Television Network
Mark Loughney – VP, Sales & Strategy Research, ABC Television Network

Key Issue Forum – Wilder, 4th Floor
Better Models for Better Mousetraps (Part II)
Rediscovering an Old Master, John D.C. Little
Presented by:
Lisa Wellington – Director of Marketing Strategy & Insights, Productivity, The Coca-Cola Company

Key Issue Forum – Majestic, 6th Floor
Exploring Media Use Today
Comprehensive Profiles of Cross-Platform Media Consumption
Presented by:
Max Kilger – Chief Behavioral Scientist, Experian Simmons
Josephine Leonard – Senior Project Manager, Experian Simmons

Key Issue Forum – O'Neill, 4th Floor
New Insights Through Neuroscience (Part II)
The Fit Factor: New Frontiers for Contextual Relevance in Television Advertising
Presented by:
Dave Kaplan
– VP, Bravo Research
Pranav Yadav – CEO, Neuro-Insight

12:45–2:45PM
ARF Great Mind Awards LuncheonBroadway Ballroom, 6th Floor
Join us for this luncheon honoring the most innovative and creative minds in advertising research.
Proudly sponsored by GfK
Hosts:

David Krajicek – Co-President, GfK CRNA
Colleen Fahey Rush – EVP & Chief Research Officer, Viacom Media Networks, MTV Networks; Secretary, ARF

2:45–3:00PM
Re:think 2012 Closing Remarks – Broadway Ballroom, 6th Floor
Speaker:
Bob Barocci – President and CEO, ARF
 

Program as of February 10, 2012
View full session descriptions here!

 

 

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