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Assistant Professor of Marketing, The Wharton School, University of Pennsylvania
Jonah Berger is an Assistant Professor of Marketing at the Wharton School at the University of Pennsylvania. What makes ideas viral and products spread contagiously? What drives word-of-mouth and online social transmission? Prof. Berger studies social epidemics, or how products, ideas, and behaviors catch on and become popular as well as die out and become abandoned. He has published over a dozen articles in top-tier academic journals and popular accounts of his work have appeared in the New York Times, Wall Street Journal, Science, The Economist, and on National Public Radio.
Jeffrey L. Bewkes
Chairman and Chief Executive Officer - Time Warner
Jeff Bewkes is Chairman and CEO of Time Warner Inc. He began serving as Chairman of the Board in January 2009, having been a Director since January 2007. He became CEO of the company in January 2008. From 2006 through 2007 he was president and COO, and previously acted as chairman of the entertainment and networks group from 2002 through 2005. Before joining the corporate management of Time Warner, Mr. Bewkes served as chairman and CEO of HBO since 1995. Mr. Bewkes serves on the boards of Yale University, the Museum of the Moving Image and on the advisory boards for Stanford Graduate School of Business, Yale School of Management, and the American Museum of Natural History, The Creative Coalition and The Paley Center for Media.
Daniel J. Bloom
Senior Vice President, Segment Research Lead, Consumer, Small Business, & Card Research, Bank of America
Daniel Bloom has more than 25 years experience in global quantitative and qualitative multicultural research. Daniel has moderated more than 500 focus groups in Spanish and English in the U.S. and Latin America for clients in financial services, consumer packaged goods, health and beauty aids, pharmaceuticals, and politics and government. As segment research lead at Bank of America for the last five years, Daniel has led research initiatives for the Bank of Opportunity campaign (qualitative lead for the general market and multicultural markets), the Hacia Adelante campaign (2009 Ogilvy Gold Multicultural Award), and the Morris campaign (2010 Ogilvy Financial Services Finalist). Previously, Daniel held multicultural research positions at major research companies, including TNS, Conway Milliken, Attitude Measurement and ORC. A former Fulbright Fellow to Venezuela, Daniel is a graduate of Dickinson College and Syracuse University.
Group Director of Cultural and Business Insights, Crispin, Porter & Bogusky
Sara Brito is a Group Director of Cultural and Business Insights for Crispin, Porter & Bogusky where she helps brands such as Domino’s, Best Buy, Guitar Hero and Kraft Macaroni and Cheese change culture. Prior to joining CP+B in May 2008, Sara was a Vice President, Group Director of Account Planning at Digitas, New York where she led planning on the American Express Consumer Card Business, including the launch of Blue from American Express and Members Project. Her broad category experience also includes working on brands such as The New York Times, AOL, Virgin Mobile, Real Simple, Pfizer, Starwood Hotels & Resorts, Costco, JetBlue and Delta AirLines. Prior to switching to the agency side of the business, Sara held various new product development and marketing and communications positions at Federated Department Stores. Sara holds dual B.S. Degrees in Communications from the S.I. Newhouse School of Communications and Political Science from the Maxwell School of Citizenship at Syracuse University. She currently lives in Boulder, CO with her two Brussels Griffons but refuses to give up her New York driver license.
SVP, Research and Analytics, ESPN
Artie joined ESPN as Vice President, Research and Sales Development in February 1996 and was promoted to Senior Vice President in June of 2001. Artie supervises a staff that provides multi-media and consumer research services to all divisions of the company on an international basis. In early 2008, Artie added responsibility for ESPN’s Digital Media Analytics group. This group is now fully integrated with Research and the department is now known as ESPN Research + Analytics. ESPN Research + Analytics services a diverse set of business units for ESPN (described below) with a focus on TV audience research, digital media research & analytics, cross media measurement, consumer & brand research, content distribution, and advertising accountability. The goal of Artie’s department is to provide reliable data and insights to grow the ESPN brand, increase audiences, and develop new sales opportunities.
Vice President, Multicultural Practice, Millward Brown
David Burgos is the head of Millward Brown's Multicultural Practice. With 15 years experience in the marketing research arena, David's expertise encompasses market segmentation, new product development, branding and communications research. He has conducted wide-ranging qualitative and quantitative research across different industries, both in the US and Latin America. A great deal of David's work within Millward Brown has been focused on understanding the US multicultural segments and their interaction with the mainstream and among each other. In 2006, he conducted a first-of-its-kind R&D project that led to a segmentation framework that went beyond traditional language and acculturation variables to profile Hispanic consumers on a diverse array of dimensions, including lifestyles.
Founder & CEO, Brandtology
Eddie Chau formed Brandtology in 2008 after successfully incubating e-Cop Pte Ltd, a company he founded in 2000, to a market leader in Info-Security Industry with presence in more than 20 countries. e-Cop was acquired in 2007 by a wholly owned subsidiary of Temasek Holdings Pte Ltd. Brandtology is the leader in Business & Brand online intelligence services. Using proprietary technologies and proven process, combined with trained and experienced analysts, Brandtology helps companies listen to conversations in the social media and make strategic decisions for their brands in a timely manner. Brandtology supports global clients in multiple countries and languages with more than 100 professionals in 10 countries. Before founding Brandtology and e-Cop, Chau held senior positions in IBM and Computer Associates Inc. Chau has also appeared on CNBC Asia, Channel NewsAsia, Intelligent Enterprise, MIS Asia and Network Computing Asia, among others.
Director, Microsoft, IMAPS
Adam Coleman has a breadth of experience within the fields of advertising and brand research. He has previously worked for several agencies such as Millward Brown, Marketing Evolution, and Penn, Schoen & Berland - and worked client side at Scottish Courage in the UK and in his current role as a Director in the IMAPS team at Microsoft in Redmond, Washington.
Managing Partner, Fabris Media Marketing Services (LLC)
Giovanni’s consultancy provides support to advertisers and industry organizations in the management of key factors maximizing return of media investments: Media Research, Strategies, ROI analyses, Advertiser-Agency relationships, Education and Training. His experience was built with ad agencies for almost 18 years, as a global marketer at McDonald's. As VP International Media, he supported the Marketing teams of 50+ international Countries, with special focus on Asia and the Middle East. As a member of ESOMAR (since 1979) and the ARF, Giovanni participates actively in industry initiatives and events. He was born and attended university in Florence, Italy. He has worked in Paris, London, the USA, Hong Kong, and is virtually tri-lingual in Italian, French, and English.
Gary William Flake, Ph.D
Microsoft Technical Fellow and Founder of Microsoft Live Labs, Microsoft Corporation
Dr. Flake is a Technical Fellow at Microsoft, where he focuses on Internet products and technologies including search, advertising, content, portals, community, and application development. In this capacity, he helps define and evolve Microsoft’s product vision, technical architecture, and business strategy for online services. He is also the founder and director of Live Labs, a “skunk works” team that bridges research and development, and is widely recognized for inventing new best practices for catalyzing and managing innovation. Prior to joining Microsoft, Dr. Flake founded Yahoo! Research Labs, ran Yahoo!’s corporate R&D activities and company-wide innovation effort, and was Overture's Chief Science Officer.
Principal, McKinsey & Company, Inc.
John Forsyth is a Partner, a leader of the North American Marketing & Sales Practice, and Director of the global Consumer & Shopper Insights (CSI) Practice. CSI partners with clients to realize new opportunities by developing a 360° view of consumers and shoppers, translating insights into specific business ideas, and activating their organization to deliver profitable growth. John has worked across multiple industries with a particular emphasis on the pharmaceutical, retail, and consumer products industries. He has deep expertise and extensive experience in utilizing impact-oriented techniques to develop marketing strategy, aligning marketing spending with the appropriate vehicles, to drive growth. John works closely with clients to determine consumer insights skills that a company needs to excel in to achieve its business objectives and then develops a program to build the capability.
Founder and Director, FORTE Insights
She graduated from Universidad del Valle de Guatemala. She has worked as market research manager for the past 15 years for such International Companies as : Procter and Gamble Central America, Quaker Oats Central America and Caribbean, Pepsico International, Central America During this time, she gathered knowledge about several categories in Central America and Caribbean region. She supported marketing and sales teams by supplying and analyzing market data and consumer insights to backup business decisions. Along her professional activity, she has gained experience in main market research techniques. She implemented the market research department for Quaker Oats and PepsiCo in the region. She was trained at Burke Institute, New York in Tools and Techniques for Data Analysis as well in Specialized Moderator skills. In 2004 she founded Forte Insights, an agency oriented to provide qualitative and quantitative market research support to clients in Central America and Caribbean region.
Gian M. Fulgoni
Executive Chairman and Co-Founder , comScore
Mr. Fulgoni is Executive Chairman and Co-founder of comScore Inc. (NASDAQ:SCOR), the global leader in measuring the digital world. Mr. Fulgoni serves on the boards of PetMed Express (NASDAQ:PETS), the nation’s largest pet pharmacy; InXpo, the leading supplier of technology for hosting virtual events; the Advertising Research Foundation (ARF); and the North American Foundation for the University of Manchester (NAFUM). In 1991 and again in 2004, Mr. Fulgoni was named Illinois Entrepreneur of the Year, the only person to have twice received that honor. In 2008, Mr. Fulgoni was inducted into the Chicago Area Entrepreneurship Hall of Fame, joining such luminaries as Leonard Lavin, founder of Alberto Culver and Gordon Segal, founder of Crate & Barrel. Also in 2008, Mr. Fulgoni was named an Ernst & Young® Entrepreneur of the Year.
President, NSights Worldwide LLC
Ronald E. Franklin is President and Executive Producer of NSightsWorldwide, LLC., a multicultural research and planning company. He recently retired as Vice-Chairman of Research and Planning for GlobalHue, the largest multicultural marketing and advertising agency dedicated to strategically address the needs of African Americans, Hispanic and Asian-Pacific consumer audiences. In 2008, Franklin was elected to the Board of Directors of the Advertising Research Foundation (ARF). He is also a member of the AdCraft Club of Detroit, the American Advertising Federation (AAF), Nielsen Media Research African American Advisory Council, The UCLA Alumni Association, and the Minority Development Council (MMBDC).
Vice President, Consumer Insights, General Mills, Inc.
As Vice President, Consumer Insights, P. Gayle Fuguitt, oversees all of the global marketing research and data analyses to generate insights about consumers and translate them into business opportunities. Her staff of 150 includes a team dedicated to state-of-the-art research and translating insights from consumers into business strategy. She recently created the “Center for Learning and Experimentation” to further build proprietary techniques.
CEO, MentaMetrix, Inc.
Guy Garcia is an award-winning speaker, consultant, multimedia entrepreneur and the author of The New Mainstream: How the Multicultural Consumer is Transforming American Business. Garcia is the CEO of MentaMetrix, Inc., a multicultural research and marketing firm based in New York City. As a consultant and lecturer, he has worked with major corporations and organizations, including Kraft Foods, Clorox, Astra Zeneca, Bayer Healthcare, McKinsey & Co., Nisson Motors, 20th Century Fox Studios, PBS, and The Council on Foreign Relations. Garcia has served as a consultant to the Warner Bros. Hispanic Entertainment Marketing Project (HEMP) and the Time Warner Research Council. As an executive at America Online, he worked on the development of AOL International, AOL Broadband, and launched the first iteration of AOL Latino, a bilingual site for AOL's two million Latino subscribers. He is currently working on a new book about the evolution of U.S. multicultural consumer markets.
President, Emotional Branding LLC
Designer, photographer, filmmaker, author and public speaker, Marc Gobe focuses on connecting brands emotionally with people. As President of Emotional Branding LLC an experimental think tank, he offers - through his website, emotionalbranding.com - insights into the trends that move consumers and the ideas that inspire marketers. As the co-founder and former Co – President of Desgrippes Gobe worldwide, Mr. Gobe was a pioneer in combining the disciplines of brand strategy, human factor research, product design, graphic design and architecture to emotionally engage consumers along different points of the brand experience. He has worked with such clients as Coca Cola, Air France, Estee Lauder, Abercrombie & Fitch, Banana Republic, Ann Taylor, Victoria’s Secret, IBM, Johnson, Danone, Procter& Gamble, Unilever and Samsung to help foster those brand’s emotional relationship with consumers.
SVP, Media Analytics, The ARF
Craig manages the Media Analytics practice at the ARF. In this position he serves as a public face of the ARF and a leading industry thinker on all media related issues.
Prior to joining the ARF, Craig served as President of Telmar Information Services and Telmar HMS where he managed all operations for the Telmar Group in North America. Conde Nast Publications, The Economist, Financial Times, PHD-US, Optimedia, OMD Canada, Google and Discovery Communications were among the most active of the clients his team was responsible for managing.
President, Media Product Leadership and Advertiser Solutions, The Nielsen Company
Steve Hasker is responsible for Nielsen’s Online, Mobile, IAG, and Advertising Solutions businesses, as well as the development of Nielsen’s three screen audience measurement including Mobile, Online, and TV. Steve joined Nielsen from McKinsey & Company, where he served as a partner in McKinsey’s Global Media, Entertainment and Information practice. In this role, Steve was responsible for serving clients in a variety of media and mobile telecom sectors particularly on issues of strategy, growth and innovation for leading companies in television, syndicated information, filmed entertainment, sports and online advertising. Steve lectures regularly at Columbia University and his research into the influence of social networks on consumer behavior in media has been published in the Harvard Business Review.
EVP Research, Marketing Science, and Consumer Insights, Carat
Mike recently joined Carat as EVP Research, Marketing Science and Consumer Insights. In this new role, he oversees all of the company’s activities in those areas for the US and has a particular focus in the integration of classic offline data with digital data sets. Before joining Carat, he was Global Research Director at OMD, where he introduced tools that fused psychographic segmentation with media consumption. He also conducted a number of global studies with partners such as Yahoo! and AOL’s Platform A.
President and CEO, Communispace
Diane Hessan is President and CEO of Communispace, one of the fastest growing social networking companies in the country, “with a Blue Chip client list that would make a Madison Avenue giant jealous," according to Advertising Age. In 2000, Diane and her team pioneered the idea of leveraging online consumer communities for market research and insight. Today,Communispace manages communities for more than 100 global corporations, and the company enjoys a 90+ percent client retention rate. Diane has spent her entire career helping companies become customer-focused—both as an award-winning business executive, and as co-author of the best selling book Customer-Centered Growth: Five Strategies for Building Competitive Advantage.
Chief Global Analyst, Millward Brown
Nigel Hollis is Chief Global Analyst at Millward Brown, one of the world’s leading market research agencies. In his current role Nigel works with Millward Brown’s global account teams to address client needs and to shape the company’s viewpoint on all things related to marketing and market research. Nigel is the author of The Global Brand, published in 2008 by Palgrave Macmillan. He is a four-time winner of WPP’s prestigious Atticus Award and publishes his thoughts on brands, marketing, media, and marketing research at Straight Talk with Nigel Hollis, at http://www.mb-blog.com.
Carl Izzi is a marketing and advertising professional with expertise in digital and multicultural marketing. His twenty year career spans sales, marketing and advertising in U.S and Latin American markets. Carl is a member of the GlobalHue executive committee and President of GH/Next, the agency’s practice area for innovative, cross-cultural marketing. Prior to assuming his current role, Carl founded GlobalHue’s interactive practice and helped the company break ground in the digital multicultural space for clients including Walmart, Bermuda Department of Tourism, the U.S. Navy, Chrysler/Jeep/Dodge and others. He previously held other senior management positions with GlobalHue, including SVP/Group Account Director, managing the agency’s relationship with Chrysler, Jeep and Dodge, and SVP/Field Director, where he founded and grew the agency’s retail marketing practice. Previous to GlobalHue, Carl held marketing and management positions with Boston-based Digitas, Lab Corporation of America and Wego Development in Costa Rica. Carl received a B.A. from Loyola University in Chicago and an M.B.A. from the F.W. Olin School of Business at Babson College. He is also an alumnus of INCAE (Instituto Centroamericano de Administración de Empresas). Carl lives Michigan with his wife and two children.
Lynne d Johnson
SVP, Social Media, The ARF
Lynne d Johnson is responsible for content, brand and social media development and strategy, and the ARF Social Media Council. Lynne is a sought after speaker, and has presented keynotes and moderated panels around the world about the future of media, web 2.0, women in tech, African-Americans in tech, and the intersection of music and technology. Most recently, she served as keynote of one of Australia's leading Web Conferences, Web Directions South, and as the chair and host of the Urban/Multicultural Mashup at YPulse's Youth Marketing Mashup. And she wrote the foreword for Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand by Shel Holtz and John C. Havens.
CEO, The Keller Fay Group
Ed Keller, CEO of the Keller Fay Group, has been called “one of the most recognized names in word of mouth.” The publication of Keller's book, The Influentials has been called the "seminal moment in the development of word of mouth." Keller is a Board member and past President of the Board of the Word of Mouth Marketing Association (WOMMA), a board member of the Advertising Research Foundation, and a member of the U of Pa’s Annenberg School’s Alumni Advisory Board. He is Past President of the Market Research Council, and has lectured on word of mouth marketing at Wharton, Columbia Business School, NYU’s Stern School, and other leading universities. Keller speaks frequently to business audiences about word of mouth marketing, and is quoted frequently in the trade press.
Director of Research of the Strategic Planning Department, Uniworld Group
Prior to joining Uniworld, Anita spent 3 years working for Turner Entertainment, where she was the Director of Multicultural Market Development, uncovering and leveraging new African-American and Hispanic opportunities for TNT, tbs, truTV and Cartoon Network. Before 2005, Anita spent years working at various international advertising agencies and financial institutions in the U.S. and Asia, where she gained extensive experience in research, strategic planning, business development and marketing, not only in the financial industry, but also with tween/youth marketing, social marketing and retail marketing. Previously a member of the National Hispanic Corporate Council, National Association of Multi-Ethnicity in Communications and Mosaic Council of American Advertising Federation, Anita is now an active member of the Advertising Research Foundation.
Manager, Marketing Science Program, Mars, Inc.
After double majoring in Economics and Statistics at the National School of Statistics and Economic Administration (ENSAE, Paris) and in Political Sciences (Institute of Political Sciences, Paris), Sebastien has built a 20 year career in analyzing the engine of consumption and modeling both effectiveness and efficiency of marketing levers. A first experience at the CREDOC in Paris gave him a deep interest for consumer behaviors and modeling. After 2 years, he moved to Mars Inc. where he experienced as a Researcher and a Brand Manager before being recruited by Carrefour in 1996 to develop the Food Research Office. In 2004, he was leading the Corporate Merchandise Marketing and Research department, when he was recruited back by Mars inc. to lead the European Market Research team.
Vice President, Sales & Strategy Research, ABC TV Network
Mark Loughney is Vice President, Sales & Strategy Research for the ABC Television Network in New York. He is responsible for research in support of network sales and marketing, digital media, and news. Over the last two decades, Mark has held positions at ABC, MTV Networks, and The Nielsen Company, conducting strategic research on the development and marketing of television programming, as well as the branding and strategic positioning of TV networks, and the effects of new technology on the media industry. He is a graduate of Seton Hall University (B.A., Psychology) and Rutgers, The State University of New Jersey (Ph.D., Social Psychology).
CEO and Founder – Innerscope
Dr. Marci is co-founder, CEO and Chief Science Officer of Innerscope Research. He is also Director of Social Neuroscience at the Massachusetts General Hospital, Assistant Professor in Psychiatry at Harvard Medical School, and former Visiting Lecturer at the Massachusetts Institute of Technology Program in Media Arts & Sciences. Dr. Marci received his B.A. with honors at Columbia University, his M.A. in psychology and philosophy at Oxford University as a Rhodes Scholar and then completed his M.D. with honors at Harvard Medical School. He has extensive training in psychophysiology and neuroscience through two National Institutes of Health research fellowships and has published numerous articles in peer-reviewed science journals, gives lectures nationally and internationally and is a leader in the new fields of social neuroscience and neuromarketing.
Neale Martin, Ph.D.
Founder and CEO, Sublime Behavior Marketing Author of the highly regarded book habit: the 95% of behavior marketers ignore, Neale Martin is also the founder and CEO of Sublime Behavior Marketing, a consultancy founded on understanding and changing consumer behavior. Neale is also developing a Habit-based consumer research center at the Coles College of Management, Kennesaw State University. Neale helps companies uniquely understand their customers by providing insights into both conscious and unconscious consumer choice and usage behavior. Integrating cutting edge research methodologies with an updated model of consumer behavior, Neale is able to help companies design, develop, and market products and services that become habit forming. Neale lives in Marietta, GA with his wife, daughter and two Border Collies.
Research Affiliate, C3, MIT
Grant McCracken holds a PhD from the University of Chicago in cultural anthropology. He is the author of Culture and Consumption, Culture and Consumption II, Plenitude, Big Hair, The Long Interview, Flock and Flow, and Transformations. He has been the director of the Institute of Contemporary Culture at the Royal Ontario Museum, a senior lecturer at the Harvard Business School, a visiting scholar at the University of Cambridge and he is now a research affiliate at C3 at MIT. He has consulted widely in the corporate world, including the Coca-Cola Company, Diageo, IBM, IKEA, Sesame Street, Chrysler, Kraft, and Kimberly Clark. He has served on marketing advisory boards for IBM and the Boston Beer Company. Basic Books has just published his latest book: Chief Culture Officer.
Rafal Ohme, PhD.
Founder, LABoratory & Co.
Rafal Ohme (PhD) is a professor of psychology and an expert in persuasion and unconscious processes. In 2004, he founded Laboratory & Co – a scientific firm which specializes in biometric copy-testing, as well as on assessing unconscious consumers’ opinions on brands and purchase drivers. LAB operates in Europe and North America working for Fortune 100 clients. In 2010 LAB plans to open its offices in Asia and South America. At LAB, he adopted cutting-edge scientific discoveries, and creates innovative marketing research instruments. He integrated biometrics and traditional approaches in copy-testing.
Dr. Ray Pettit
SVP, Research & Standards, The ARF
Dr. A.K. Pradeep
Dr. Pradeep founded NeuroFocus in 2006. Now the company ranks as the world leader in the neuromarketing research field, with 25+ patents for its advanced technologies and a blue-chip client list representing top companies in many Fortune 100 categories. Before founding NeuroFocus, Dr. Pradeep was the Founder and Managing Partner of Meridian Consulting, LLC, a privately held California company specializing in governance consulting and customizing and applying GE best practices to multiple industry sectors. He is also the founder of BoardVantage, a company founded in 2000 providing web-based corporate governance platforms for corporate boards of directors. He holds a PhD in electrical engineering from the University of California at Berkeley.
Director, Multicultural Marketing, General Mills
Rudy is the Director of Multicultural Marketing at General Mills, leading the development of unique consumer insights to drive growth with multicultural consumers. Prior to joining General Mills, Rudy was responsible for developing multicultural marketing campaigns for Unilever & Amoco, leading customer-marketing initiatives at Target, and leading global equity and innovation initiatives for the Dove deodorant business. Rudy serves on boards for La Escuelita, a nonprofit organization committed to increasing Latino youth academic success, and Streetlights. He has a Bachelor of Arts in Economics from the University of Illinois, Chicago, and a Masters in Management from the Kellogg Graduate School of Management, Northwestern University.
Faculty/Co-founder Multicultural Marketing Program, DePaul University
Loida Rosario serves on the faculty at DePaul University, School of Commerce, Marketing Department. She specializes and consults with senior business managers in the areas of strategic planning, marketing, multicultural marketing and new product development. She is the co-founder of the Multicultural Marketing Program at DePaul University. Ms. Rosario has over 15 years of experience in the consumer goods, insurance, and information technology industries. Formerly, she directed product management and marketing functions at Colgate-Palmolive and AT&T, servicing customers both in the U.S. and Latin America She is a civic leader who currently sits on the boards of the Daniel Murphy Scholarship Foundation and the Leap Learning Foundation.
Senior Vice-President, MSW/LAB Biometrics Insights
Karl Rosenberg leads the MSW/LAB initiative to integrate LAB biometrics into industry standard MSW Touchpoint systems. In MSW/LAB he drives innovation in both tools and applications bringing the end user’s perspective to the development process. Karl has over 30 years of international advertising research experience and understands the challenge of turning measurements into actionable insights that build brands. He is a member of major marketing, psychological and neuroscientific associations. Karl holds B.A. and M.S. in social and experimental psychology from The Ohio State University. Karl Rosenberg leads the MSW/LAB initiative to integrate LAB biometrics into industry standard MSW Touchpoint systems. In MSW/LAB he drives innovation in both tools and applications bringing the end user’s perspective to the development process. Karl has over 30 years of international advertising research experience and understands the challenge of turning measurements into actionable insights that build brands. He is a member of major marketing, psychological and neuroscientific associations.Karl holds B.A. and M.S. in social and experimental psychology from The Ohio State University.
Partner and Group CEO, MASMI
Under his leadership, MASMI has built partnerships with clients and established offices across Europe and the Middle East. Previously CEO for Synovate’s CEEME region, Global Head of Solutions as well as CEO for its Loyalty Practice. During his tenure, Synovate became a Top 10 global research player in less than 3 years. Nicos has more than 25 years of market research and consulting experience, much of which involved developing research infrastructures in Central and Eastern Europe. Prior to becoming a market researcher, Nicos was Senior Research Fellow at Kyoto University, where he received a Doctor of Engineering degree. A Fulbright and Mombusho scholar, he also received senior management training at MIT’s Sloan School. Nicos has published a large number of articles in professional journals, contributed papers to numerous conferences, and lectured at several universities and symposia.
Chief Research Officer, The ARF
Joel Rubinson is Chief Research Officer at The ARF, where he directs the organization’s priorities and initiatives on behalf of 400+ advertisers, advertising agencies, associations, research firms, and media companies. Joel is a frequent speaker at industry conferences and an active blogger. He holds an MBA in statistics and economics from the University of Chicago and a BS from NYU and never leaves home without his harmonica.
VP Marketing Strategy and Insights , The Coca-Cola Company
Mr. Sthanunathan is currently Vice President of Marketing Strategy & Insights of The Coca-Cola Company in Atlanta heading up the function on a global basis. Prior to this role, Stan was Head of Knowledge & Insights for the Asia Group based in Hong Kong. He started his career ten years ago in The Coca-Cola Company as Research Manager of Middle East and North Africa Division based in London. Before joining Coca-Cola, Stan was General Manager of NFO in their Middle East, North Africa office based out of Dubai for five years.
Executive Director and Chief Research Officer, Disney Media and Advertising Lab
Dr. Duane Varan holds a concurrent appointment at Murdoch University in Australia as Executive Director of the Interactive Television Research Institute. Dr. Varan is the recipient of numerous awards including the Australian Prime Minister’s University Teacher of the Year Award and the Australian Award for Teaching in Economics, Business and Related Subjects.
He is also Chief Investigator on the $6 million Beyond Thirty Seconds (Beyond :30) research project which, since 2005, continues to explore television’s changing landscape. In that capacity, his clients include many of the world’s leading media networks (ABC, CBS, Discover, ESPN, NBC, MTV Networks, Turner, etc.), global advertisers (Coca-Cola, Discover, GM, Kellogg’s, Kraft, Mars, P&G, Walmart, etc.) and technology enablers (Cisco, Microsoft, OpenTV, etc.).
Vice President, Global Strategic Insights, Johnson & Johnson Global Consumer Companies
Susan is responsible for the development of insights into consumers and markets to develop strategic plans, innovation pipelines and effective approaches to managing the global portfolio of businesses. In addition, Susan is responsible for the Consumer Global Insights Center of Excellence leading global cross – GBU consumer initiatives including Healthcare Insights, best practices, and development of new capabilities, and leading the US based cross – GBU syndicated data function. Susan also serves on the Consumer Health Care US Management Board.
VP, Global Consumer Insights, Campbell Soup Company
Bob Woodard’s 30 years of professional experience has spanned the areas of Marketing Research and Analysis, Brand Marketing, Marketing Strategic Planning, Finance, and Sales at companies such as Campbell Soup Company, The Coca-Cola Company, and Frito-Lay, Inc. Over twenty years of his career have concentrated on Consumer Research/Marketplace Analysis/Marketing Strategy. For the past six years, Bob has been Vice President of Global Consumer and Customer Insights at Campbell Soup Company. He leads the company’s efforts to develop deep and differentiating consumer insights and convert them into action and, ultimately, business growth. Of particular interest to Bob is advancing the marketing research field at Campbell by introducing and integrating into practice key academic learning on the mind of the consumer, consumer choice, and promising new research methodologies, as well as by promoting a rigorous, integrative approach to the derivation and communication of consumer insights.
President, Research and Media Development, NBC Universal
Alan Wurtzel was named President, Research and Media Development, NBC effective May 10, 1999. In this position, Mr. Wurtzel has responsibility for the planning, development and analysis of all audience, program, and marketing research for the NBC Television Network, the news and information cable networks MSNBC and CNBC, the entertainment cable networks USA, SciFi, Bravo and Oxygen, and the Telemundo Spanish language network. Mr. Wurtzel is also responsible for all research in support of NBC Universal’s digital initiatives. Prior to joining NBC, Mr. Wurtzel spent 21 years at ABC in a variety of managerial positions. He was appointed to the new position of senior vice president, Media Development, Brand Management and Research for ABC. In that position, he was responsible for innovating and managing a variety of initiatives designed to leverage existing ABC media businesses.
Joseph C. Wilson Professor of Business Administration Emeritus, Harvard Business School
Jerry Zaltman is the Joseph C. Wilson Professor of Business Administration Emeritus, Harvard Business School and a former member of the Executive Committee of Harvard University's Mind, Brain, and Behavior Interfaculty Initiative. He was previously Co-Director of The Mind of the Market Laboratory at HBS. He is a co-founder and senior partner in the research based consulting firm of Olson Zaltman Associates whose clients include some of the world’s most respected firms and brands. Professor Zaltman holds a Ph.D in sociology from The Johns Hopkins University, an M.B.A from the University of Chicago, and an A.B. in government from Bates College. Professor Zaltman held positions at Northwestern University and the University of Pittsburgh before joining Harvard University in 1991.
Vice President of Innovation, P&G/Tremor
Janelle Zurek is the Vice President of Innovation at TREMOR, Procter & Gamble’s word of mouth marketing capability. Her organization’s responsibilities include Word-of-Mouth Consumer Market Research, Research & Development and Business Analytics. Janelle is a 23 year veteran of P&G. She has held a wide variety of marketing, analytic and information technology roles in her Procter career. Her experiences include leading Information Technology for the P&G Commercial Products Division and leading Marketing Analysis for the Food & Beverage Division. She has been with Tremor for the past 6 years and is currently a trustee of the Marketing Science Institute.
March 21-23, 2011
The ARF 57th Annual
Convention + Expo
Participating Companies Include
Crispin Porter + Bogusky
Johnson & Johnson
Procter & Gamble
Young & Rubicam
View All »