Re:think 2009: The ARF Annual Convention + Expo
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Re:think 2009 – ARF Annual Convention + Expo

3.30.09–4.1.09
Marriott Marquis – New York City

The world is imploding. Money is tight. Volatility and fear are real. Proven approaches are rare, and research is two years behind consumers. A seismic sea change in ad/marketing research is underway, experience that change in action as industry thought leaders chart the new course at Re:think 2009.

It’s time to re:think research or risk obsolescence. It’s time to shift from mind-numbing numbers crunching to mind-expanding consumer listening. It’s time to be the fittest and make marketing decisions that go beyond survival.

pdf Big Questions Demand Smart Answers »

The world is imploding. Money is tight. Volatility and fear are real. Proven approaches are rare, and research is two years behind consumers. A seismic sea change in ad/marketing research is underway, experience that change in action as industry thought leaders chart the new course at Re:think 2009.

It’s time to re:think research or risk obsolescence. It’s time to shift from mind-numbing numbers crunching to mind-expanding consumer listening. It’s time to be the fittest and make marketing decisions that go beyond survival.

pdf Big Questions Demand Smart Answers »

Re:think 2009

Re:think 2009
More Re:think 2009 and Expo images on Flickr »

3 Seminal Days – 3 Change-Defining Issues

No one can predict the future, but preparation is everything. Re:think 2009, The ARF 55th Annual Convention + Expo, is the place where needs meet solutions. Where forward-thinking companies are gathering for three seminal days on three transformative issues essential to the systemic change advertisers, agencies, media and research companies must make now. For full program details visit Re:think Program.

Day 1
Research Transformation – The Necessary Future

Is traditional research irrelevant? Will research be on life support by 2012? Lightspeed technology innovations are driving research transformation, yet 80% of research is spent looking backward. Intelligent fact-based research is needed more than ever. If Google may soon be the biggest research company, how will traditional research companies compete?

New data feeds and predictive pipelines are out there ready to harness. Learn from leaders using them for whom there is no status quo. Master the groundbreaking research solutions redefining market research now.
View Program »

Day 2
360° Media and Marketing – The New Lens is Human

Simply put: if consumer knowledge is not driving your marketing decisions, you will fail. Multi-platform, multi-media means multi-choices, making it more imperative than ever to build people-centered plans with strategic precision. The gap between consumer connectivity and smart-power research is huge and growing. Connecting is everything, and success depends on new tools, new technologies and new models that put the human at the center of marketing.
View Program »

Day 3
Innovating Innovation – Moving Beyond New and Different

A how to primer from the prime movers of innovation. Forward-focused advertisers and thinkers speak out on the process, thinking and tools that they’re using to transform research from reactive to proactive, from post-emptive to pre-emptive, from passive data collection to consumer-imprinted research.
View Program »

Stop Playing Consumer Catch Up

Strategic inflection is here – the tipping point where errors are fatal and structural change is imperative. Re:think answers this critical need with strategic solutions:

• 20+ forward-focused innovators from every sector of the industry speak out.
30+ Key Issue Research Forums on new business critical issues.
• 2000+ industry leaders all under one roof. Learn, share and innovate at the industry event of the year.

Listen + Learn from Pros and Provocateurs

Dr. Gary Flake, Microsoft Live Labs • David Verklin, Canoe Ventures • Alan Wurtzel, NBC Universal • Donna Goldfarb, Unilever Americas • Susan Wagner, Johnson & Johnson • Dr. Bob Deutsch, Brain Sells • David Calhoun, The Nielsen Company •  Susan Whiting, The Nielsen Company • Eric Salama, The Kantar Group • Bob Johansen, Institute For The Future • Dr. Romesh Wadhwani, Information Resources, Inc.• Jerry Wind, Wharton - SEI Center for Advanced Studies in Management • Jerry Zaltman, Olson Zaltman Associates • Dr. Drew Westen, Thinkscan.com • Google • Coca-Cola • Levi Strauss  and more to be announced!

Who’s Coming?

2000+ top tier corporate leaders, research leaders, marketers, futurists, change agents, technocrats and social scientists. This is the one conference  where world-class marketers, agencies and innovators mix it up in an intensive, no-thoughts-barred open exchange of information, ideas and innovation.

The Procter & Gamble Company, The Hershey Company, General Mills, Inc., Kraft Foods, The Coca-Cola Company, Wal-mart Stores, McDonald’s USA, Capital One, Novartis, Johnson & Johnson, McNeil Consumer Healthcare, Draft FCB, Leo Burnett USA, DDB Chicago, Scripps Networ ks, Conde Nast Publications, Discovery Communications, Thinkscan.com, Synovate, Knowledge Networks and Insight Express will be there – shouldn’t you?

2009 Participating Companies

3iying • A&E Television Networks • AAA • AAAA • ABC Television • ACNielsen • Ad Council • AD Fax Media • Adcentricity, Inc. • Advertising Age • Advertising.com • Aeffect, Inc. • Agent 16 • Aip New York Co.,Ltd. • American Express • Anderson Analytics, LLC • Angus Reid Strategies • Annik Technology Services • AOL • Arbitron • Arbor Inc. • Arbor Strategy Group, GfK Strategic Innovation • Around Marketing srl • Asatsu-DK Inc. • Association of Directory Marketing, Inc. • Attensity • Avon Bain & Company, Inc. • Ball State University, Center for Media Design • Bayer Corporation • Berenhaus Research Solutions • Biap Inc. • BIGresearch, LLC • Blueocean Market Intelligence • BP • Brain Sells • BrainJuicer • Brand Keys, Inc. • BrandAsset Consulting • Braun Research, Inc. • Bridleen Group • Bromley Communications • Bruzzone Research Company • BunchBall • Burrell Communications • Butler/Till • BuzzBack • BzzAgent • C & C Market Research • C3Research LLC • Cablevision • CafeMom • Campbell Soup • Campbell-Ewald • Canoe Ventures • Capital One • Carat • Cartoon Network • Casale Media • CBS Corporation • CfMC Research Software • Chase Cardmember Services • Children's Television Workshop • CINT AB • Cisco Systems • CitiCorp • Citigroup • ClickZ • Coca-Cola • Cohber Press • Colgate-Palmolive Company • Collective Intellect • Communispace • Compete, Inc. • comScore. • CondeNast Publications • Consorte Media • Consultancy • Consultant • Consumer Insights • Converseon • Conversition Strategies, Ltd. • Crispin Porter + Bogusky • Crowd Science • Cymfony, Inc. • Data Development Worldwide • Datascension, Inc. • Datran Media • DDB Chicago • Decipher • Decision Insight • Dentsu Inc. • Didit • Directions In Research • Directions Research Inc. • Directive Analytics • Discovery Communications • dki • DMS Research • Dow Jones & Company, Inc. • Draft FCB • Drumcircle • dunnhumbyUSA • Dynamic Logic • E*TRADE Financial • econsultancy.com • EFG, Inc. (European Fieldwork Group) • Eli Lilly & Company • EMI Surveys • Emotion Mining Company • Emsense Corporation • Encuesta, Inc. • Engage Research • EPM Communications • E-Poll Market Research • e-Rewards • Erinmedia • Ernst & Young • ESPN • ESPN Research • Estee Lauder Inc. • E-Tabs Limited • Eurodata TV Mediametrie • Experian Simmons • Fabris Media Marketing Services • Facebook • Fidelity Investments • Fieldwork Inc. • Flynn Wright • Fox Interactive Media • Frito-Lay, Inc. • G2 • Gabriela Fernandez Consultant • Garcia Research Associates Inc. • Gazelle International • Gee Yee Inc • General Electric • General Mills, Inc. • GfK • GlaxoSmithKline • Global Ad Source • Global Market Insite • Global Market Research Group • GlobalHue • Glossa Consulting • GoIP Global Inc • Google, Inc. • Greencard Creative • Greenfield Consulting Group • Greenfield Online • GroupNet • GSS Insight • Hall & Partners USA • Harris Interactive • Harval • Hasbro • HCD Research, Inc. • Heineken USA • Herd Consulting • Hill, Holliday Advertising • Hispanic Research & Consulting Svcs. • Horowitz Associates • Huffington Post and Marketing Insider News • Hypothesis • IAB • IBM • I-COM • iModerate • iMotions • Information Alliance • Information Resources, Inc. • Infosurv Inc. • Innerscope Research, LLC • Inside Research • Insight Research Group • InsightExpress • Institute for the Future • INTAGE, Inc. • Integrated Media Measurement, Inc. (IMMI) • Interface Asia • InterNap, Inc. • International Newspaper Marketing Association • Ipsos ASI • Ipsos Mendelsohn • IRI • ISA New York • Isaac Mizrahi • ITVX • IWD Market Research • J. D. Power & Associates • Jack Myers Report • Jay Luttrell Associates LLC • Johnson & Johnson • JWT • Kantar Group • Kantar Media Research • Kantar Operations • Keller Fay Group • Kimberly-Clark Corp. • Knowledge Networks • Kraft Foods, Inc. • KS&R Laboratory • LAMAC • Leo Burnett USA • LEVEL • Levi Strauss & Co. • Lightspeed Research • Linkfluence • Liz Claiborne Inc. • Longwoods International • LTF Media • Luth Research Inc • LWR, Inc. • M:30 Communications • Macy's • Marcus Thomas LLC • Marketecture • Marketing Accountability Partnership • Marketing Evolution • Marketing Research Professionals • Marketing Science Institute • Marketing Systems Group • MARKETINGVOX.COM • Marketplace Measurement Worldwide • MarketTools, Inc. • MASMI Research Group • Massachusetts Institute of Technology • McDonald's USA, LLC • McGraw-Hill Inc. • McKinsey & Company, Inc. • McPheters & Company, Inc. • Media Monitors LLC • Media Post • MediaEdge:CIA • Mediamark Research & Intelligence, LLC • MediaPost Communications • MediaVest • MediaVest Worldwide • Memolink • Meredith Corporation • MetLife, Inc. • MetrixLab • Microsoft • Microsoft Advertising •  Millward Brown • Millward Brown USA Inc. • MindShare • Mphasize, LLC • MRA • MS&L • MTV Networks • Multichannel News • Myers Publishing • MyPoints.com • MySpace • Nash Finch Company • National Football League • Navic Networks • NBA • NBC Universal • NBC, Inc. • Netpop Research LLC • Netvibes • Neurofocus • NeuroFocus, Inc. • Neuro-Insight Pty Ltd • New American Dimensions • New York Times Digital • Next Venture • Nickelodeon • Nielsen Buzz Metrics • Nielsen Entertainment • Nielsen IAG • Nielsen In-Store • Nielsen Media Research • Nielsen Mobile • Nielsen Online • NielsenConnect • Nine Network Australia • NODO Market Consulting • Northwestern University • Novartis • Now What Research • Nu Vista Strategies • Ocean Spray Cranberries, Inc. • Ocucom • Ogilvy & Mather, Inc. • Olson Zaltman Associates • OMD • Omniture • Opinion Access Corp. • Opinionlab inc • OpinionLab, Inc. • Optimum Select • OTX • Paramount Pictures • Parker Marketing Research • Peanut Labs, Inc • PepsiCo • Perception Research Services • Petsky Prunier LLC • Pine Lake Solutions, LLC • PM Group Inc. • Podtrac • Polish Academy of Sciences • Post Foods • PQ Media • Professional Coaching Network • Professional Global Marketing Data Services • Promo Magazine • Prudential • Pursuit • Quantcast • Questus, Inc. • QUICK TEST/HEAKIN • Quirks Marketing Research Review • Radian6 • Rapp Collins Worldwide • Razorfish • Red Dot Square Solutions • Research International • Research Now • Research One • Revelation Inc • RFL Communications, Inc. • RGA • Ripple6 • Rosetta Stone • RPA • Saatchi & Saatchi • Sachs Insights • Sands Research • Sapient • Scarborough Research • Schematic • Schering-Plough Corp. • Schlesinger Associates, Inc. • Scientific Telephone Samples • Scripps Networks • Seneca College • SensoMotoric Instruments • Sequent Partners • Sesame Workshop • SmartRevenue • Smith Hanley Associates, Inc. • Snap Surveys • Snippies • Sorensen Associates Inc • Spark Communications • Spike TV • Sports Technology • SPSS Inc. • SQAD Inc. • Starcom Mediavest Group • Starcom Worldwide • Strategic Alternatives, LLC • Strategic Publications, L.L.C. • Strategy & Tactics • Subway Franchisee Advertising Fund Trust • Survey Sampling International • Surveys & Forecasts LLC • Surveywriter • Symmetrical • Synovate • Target • Taylor Nelson Sofres (TNS) • Television Bureau of Advertising • Telmar Informations Services Corp. • The Coca Cola Company • The CW Television Network • The Ephron Consultancy • The Hershey Company • The In-Store Marketing Institute • The Kantar Group • The Martin Agency • The New York Times • The Nielsen Company • The NPD Group, Inc. • The Procter & Gamble Company • The V.E.R.T. Group • The Wall Street Journal • The Weather Channel • The Wharton School • Theorem • Thinkscan.com, LLC • ThinkVine Corporation • Thoroughbred Research Group • Time Inc. • Time Warner Global Media Group • TiVo • TNS • Tobii Technology • Traffic Audit Bureau • Transition Strategies Corporation • Turner Broadcasting System Inc. • TVB of Canada • Unilever • United Sample, Inc • United States Postal Service • Universal McCann • University of Texas-Dallas • Uniworld Group, Inc. • USA Today • USC Marshall School of Business • VCU Brandcenter • VH1 • Video Research USA, Inc. • Visible Technologies • Vision Critical • Vivaldi Partners • VMS • Voter Consumer Research • Wal-Mart Stores, Inc • WARC • Western Wats • Wm. Wrigley Jr. Company • WPP Group PLC • Wyeth Pharmaceuticals • Yahoo! • Young & Rubicam Advertising • YouTube

Overview

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SAVE THE DATE
Re:think 2010: The 56th Annual Convention + Expo
CONVENTION: 3.22–3.24
EXPO: 3.22–3.23
New York City

TAKE THE KNOWLEDGE WITH YOU
Re:think 2009: Video, papers, presentations

Video downloads
Get access to all of the Re:think 2009 general sessions, key issue forums and learning sessions. Order your video download now.
Re:think Video Download »

Re:think Keynotes
View Bob Johansen, Inst. for the Future »
View Jerry Zaltman, OZA »
View Gary Flake, Microsft »

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