Re:think 2008 – The ARF Annual Convention + Expo
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Re:think 2008 – ARF Annual Convention + Expo

More than 500 companies from the industry were asked to re-think their marketing mix, their customer and the role of research to improve their marketing effectiveness. Re:think tackled the tough issues facing marketers and advertisers today.

Rapid-fire marketplace changes. Empowered consumers. Diverse and diffused media choices. Competing metrics. Compressed time. Greater accountability for greater returns. This is the demanding world of advertising and marketing where one uninformed decision can mean the difference between profit and loss. The 2008 ARF Annual Re:think tackled the tough issues facing marketers and advertisers today.

More than 500 companies from the industry were asked to re-think their marketing mix, their customer and the role of research to improve their marketing effectiveness.

This Year’s Big Thinkers, Marketers and Change Agents:

Alan Wurtzel, President, Research & Media Development, NBC Universal • Sean Bratches, EVP, ESPN • the Co-founders of Anomaly, 3iying and Naked Communications • The Big 4 Global Research CEO’s – Nielsen, TNS, Kantar & GfK • David Kenny, Chairman/CEO, Digitas • Political pollsters John Zogby and Joel Benenson • Stan Sthanunathan, Coca-Cola • Stephen Kim, Microsoft • Jeff Levick, Google • and more to be announced!

3 Insight-Packed Days on 3 Business-Critical Issues

Day 1 – Re:think Digital Strategies »

Day 2 – Re:think Research Quality »

Day 3 – Re:think the Consumer »

Get Clear or Get Left Behind

  • Re:think is where new proprietary research findings were unveiled in 30+ key issue forums.
  • Re:think was where industry leaders and innovators like Coca-Cola, Motorola, Google, Yahoo, Visa, P&G and Microsoft revealed new insights.
  • Re:think was the only conference in the business where everyone including 2000+ top-tier advertisers, agencies, media, research and interactive shops mixed, mingled and challenged the status quo.

The ARF Annual Re:think is the networking event of the year.

Re:think is the only forum that draws top tier Fortune 500 global decision-makers from every sector in the industry – advertisers, agencies, media, research and interactive shops – all under one roof. More than 2000+ senior-level industry leaders were there on March 31–April 2, 2008.

2008 Participating Companies
1 to1 Media Publications • 20th TV & MyNetwork • 3iying • AAAA • AAAA • Abbott Research & Consulting • ABC / KGO-TV • ABC National TV Sales • ABC National TV Sales • ABC Radio Networks • Accenture • ACNielsen • Ad Council • Advertising Age • Analytic Partners • Anomaly • AOL Media Networks • Applied Science Labs • Arbitron Inc. • Asatsu-DK Inc. • Association of Directory Marketing • Audit Bureau of Circulations • Avenue A | Razorfish • Barkley • Baruch College • Bayer Consumer Care • BBM Canada • Benenson Strategy Group • BIGresearch • BNResearch • Brand Keys, Inc. • Brandimensions • Bromley Communications • Bruzzone Research Company • BtoB Magazine • Burrell Communications • C & C Market Research • Cambiar LLC • Campbell  Soup • Campbell-Ewald • Canadian Out-of-Home Measurement Bureau • Capital One • Carat • Center for Media Design • CfMC Research Software • Chaines Tele Astral • Cisco Systems • CitiCorp • Claritas • ClickZ • CNET Networks, Inc. • CNN • Coca-Cola Global • Comcast Spotlight • Comedy Central • Common Knowledge • Compete, Inc. • Compete, Inc. • comScore Media Metrix • comScore Networks, Inc. • comScore, Inc. • ConAgra Foods • CondeNast Publications • Cunningham Research Group, Inc. • Decipher • Decision Analyst, Inc. • Digitas, Inc. • Directions Research Inc. • Discovery Communications Inc. • Discovery Research • DMS Research • DoubleClick Inc. • Draftfcb • Dynamic Logic • Eastman Kodak Company • Edison Media Research • Ehrenberg-Bass Institute for Marketing Science • EMI Surveys • Empower Media Marketing • EmSense • EmSense • energy BBDO • ESPN • ESPN Research • Facebook • Factor TG • Fidelity Investments • Fordham Univ. - Grad. Schl. Of Business • Gartner Research • Genactis, Inc. • General Mills, Inc. • Georgia State University • GfK AG • GfK Custom Research France • GfK Custom Research North America • GfK Marktforshung • GfK U.S. Healthcare Companies • GlaxoSmithKline • Global Market Insite, Inc. • Global Market Insite, Inc. • GMI • GMO Research Inc. • Google, Inc. • Greenfield Consulting Group • Greenfield Online, Inc. • Groupe Voxco, Inc • GSW Worldwide • Guideline New York • Hakuhodo Inc. • Hall & Partners USA • Hallmark Cards Inc. • Hanes Brands • Harrah's Entertainment • Harris Interactive • HCD Research, Inc. • Herd Consulting • Horowitz Associates • Hoyt Publishing Company • i.think inc. • IBM • iMotions • Informa Research Services • Information Alliance • Information Resources, Inc. • Infotools • Inside Research • InsightExpress • Interactive Market Systems • Interface ASIA • Inventiv Communications • Invoke Solutions • Ipsos Australia • IPSOS Media • Ipsos-ASI, Inc. • J.D. Power & Associates • Johnson & Johnson o Merck • Keller Fay Group • KMR • Knowledge Networks • Kraft Foods, Inc. • KS&R • Leichliter Associates • Lifetime Television • Lightspeed Research • Luth Research Inc • Macromill Inc. • MAGNA Global USA • Management Science Associates, Inc. • Marcus Thomas LLC • Marketing Accountability Partnership • Marketing Evolution • Marketing Systems Group • MASMI Research Group • Media Instruments SA • Media Trust  / LWR, Inc. • Mediamark Research, Inc. • Media-Screen • MediaVest • Meredith Corporation • Microsoft • Microsoft Canada • Microsoft Digital Advertising Solution • Microsoft Digital Advertising Solution • Miller Brewing Company • Millsport/The Marketing Arm • Millward Brown • Mind World • MindShare • Monster • Morpace International, Inc. • Moskowitz Jacobs Inc. • Motorola • MPG • MRA • MSW Research • MTV Networks • Multichannel News • Naked Communications • NBC Universal • Nickelodeon - MTV Networks • Nielsen Media Research • Nihon Keizai Shimbun • Nikkei Advertising Research Institute • Northwestern University • NPR • Ogilvy & Mather, Inc. • OMD • Online Publishers Association • Opinion Factor, Inc. • OTX • Peanut Labs, Inc • PepsiCo • PhaseOne Communications • PHD USA • Phoenix Marketing International • Polish Academy of Sciences • Prudential Advertising • Public Opinion Strategies • QUICK TEST/HEAKIN • Quirks Marketing Research Review • Rabid Research • Rentrak Corp. • Research International USA • Research Now • RFL Communications, Inc. • RJS Associates, Inc. • Rosetta Stone LTD • Rubin Postaer & Associates • Saatchi & Saatchi New York • Salt River Project • Scarborough Research • Scripps Networks • Seneca College • Sequent Partners • Shell Lubricants • Simmons, An Experian Company • Smith Hanley Associates, Inc. • Spark Communications • Starcom Mediavest Group • Survey Sampling International • Survey U / Globalpark • Surveywriter • Syndicated Network Television Association • Synovate • Target Research Group Inc. (TRG) • TAXI Design Network • Television Bureau Of Canada • Telmar Group Inc. • TGI Latina • The American Legacy Foundation • The Arizona Republic • The Arizona Republic • The ARSgroup • The Coca Cola Company • The Council for Marketing and Opinion Research • The Customer Equity Company • The Kantar Group • The New York Times • The Nielsen Company • The NPD Group, Inc. • The Olive Garden • The Procter & Gamble Company • The Weather Channel • Thoroughbred Opinion Research • Time Inc. • Time Warner Global Media Group • Tivo • T-Mobile USA • TNS • Tobii Technology • Turner Broadcasting • TV Land • TVB of Canada, Inc. • U.S. Census Bureau • Unilever • Unilever Home & Personal Care - USA • United States Postal Service • Universal McCann • University of Tecnologico de Monterrey • USA Today • USA Weekend Magazine • VH1 • Vision Critical Inc. • Vizeum Norway AS • Voice of America • Vovici • Wal-Mart Stores • WARC • Warner Bros. Home Entertainment • Washington Mutual • Willoughby Partners • Wisconsin Lottery • Yahoo! • Young & Rubicam Advertising • ZDNet • Zenith Optimedia • Zogby International

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