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The ARF Research Review makes the end user’s appraisal process more effective and efficient by providing a side-by-side comparison of the proposed method or service and the relevant ARF guidelines and principles.
Despite the continuing effects of the recession, we have seen a stream of new research tools and services entering the marketplace. To combat economic turmoil and greater global competition, marketers are making more rapid changes in strategies and programs; consequently, research providers are seeking faster innovation. Many research innovation efforts have met with a slow and inconsistent process of client appraisal.
For easy reference, download the complete Research Review Fact Sheet.
For additional information:
Please contact Dr. Bill Cook, ARF’s EVP of Research and Standards.
The ARF began publishing the Journal of Advertising Research in 1960, and since its inception, it has become one of the seminal journals in the industry.
"“The ARF provides a rare opportunity to interact with people on the other spokes of the research wheel; to see how people on the advertising, research vendor and brand level use the same research I do, but differently. This way I can be more in synch with what the industry is doing and that allows me to work more effectively."
Daria Nachman – Director of Marketing Research, ABC National TV Sales