Review Fees & Payments
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Review Fees & Payments

The fee for the Research Review is based on the scope of work defined in Phase 1.

For Phase 1, the initial payment is due prior to the Launch Meeting and the balance is payable when the Discovery Phase is completed and before the Formal Review Phase 2 is begun. 50% of fees agreed upon for the full Formal Review (Phase 2) will be due upon delivery of the Draft Review, and the balance will be due upon publication of the completed Review.

For easy reference, download the complete Research Review Fact Sheet.

For additional information:
Please contact Dr. Bill Cook, EVP, Research and Standards, The ARF.

Journal of Advertising Research

What We Know About Peer-to-Peer Marketing
June 2014, Vol. 54, No. 2

Since its launch by the ARF in 1960, the Journal of Advertising Research has become one of the seminal journals in the industry. Enjoy this free digital download of the 50th Anniversary issue.



"“The ARF provides a rare opportunity to interact with people on the other spokes of the research wheel; to see how people on the advertising, research vendor and brand level use the same research I do, but differently. This way I can be more in synch with what the industry is doing and that allows me to work more effectively."
Daria Nachman – Director of Marketing Research, ABC National TV Sales


Ed Keller on his AM 6.0 session for Conversation Triggers