Research Requests

Knowledge Center - Research Requests

As a benefit of ARF membership, ARF members may submit a Research Request on any question relevant to research on advertising and marketing effectiveness.

You will receive a tailored response that may include:

  • Documents from the marketing research literature that address the information need
  • Relevant URLs
  • Book or report recommendations
  • Case histories

Our goal is always to match your needs or get as close as we can – the more you can tell us about what you need the closer we can get to it. The closer we can get to communicating directly with the ultimate user of the info, the closer we can get to satisfying needs.

Submit Research Requests via My ARF »

To request that Don Gloeckler speak at your organization, please email