echo "custom header code goes in here"; ?>
Members, News Media and Partner Marketers, please visit our brand page to download ARF logos and banners.
ARF Logos & Banners »
New Studies on Mobile, Multi-Platform Measurement, Big Data, Social Media, Advertising Effectiveness, and More Highlight Annual Research Event
The Advertising Research Foundation (ARF) announces significant expansion of already powerful Research team with addition of Bob Woodard, EVP - Advertising Effectiveness
GfK SirValUse & nurago Digital Analysis Assists With Enhanced Insights and Data for the Evolving Research Landscape
Toluna, one of the world's leading online research panel and survey technology providers, announces the three-year appointment of Dr. George Terhanian to the Board of Directors of the Advertising Research Foundation (ARF), an organization dedicated to furthering the scientific practice of advertising and marketing through research.
Symposium Continues Yearlong Celebration of Advertising Research Foundation's 75th Anniversary with World Class Industry Experts Showcasing the Cutting Edge of Advertising Research.
40 Internationally Renowned Scholars and Practitioners Author Articles on Wide Range of Research, From Print Advertising to Mobile Marketing; Free Download Available To Sample Articles
The Advertising Research Foundation (ARF) today announced the winners of the 2011 ARF David Ogilvy Awards for Excellence in Advertising Research at the Marriott Marquis in New York City.
NeuroStandards Collaboration Project is First Independent Review of its Kind; Helps Marketers Evaluate Neuro- and Biometric Market Research Methods
Award Honors Exemplary Individuals Who Have Contributed to the Quality and Advancement of Advertising Research
Campaigns from Kraft Foods Companies and Procter & Gamble Secure Multiple Spots Across 15 Business Awards Categories; Newcomer Domino's Pizza in the Running for Retail and E-Tail Category Award
Largest-ever Annual Re:think Convention, Special Edition of Journal of Advertising Research Will Assess State of Advertising Knowledge and Address Future Trends
The Advertising Research Foundation (ARF) welcomes Michael Heitner as SVP, Member Value. Michael will lead the ARF's member consulting services, with a focus on overall strategic relationship building and member retention. The new appointment highlights the ARF's dedication to delivering value to members by matching member business needs with ARF activities, initiatives and events that can positively impact those needs.
The Advertising Research Foundation (ARF) today announced the hire of former NBC Universal Senior VP, Strategic Insights & Innovation Horst Stipp, Ph.D. as EVP, Global Business Strategy. The newly-created position reflects the ARF's commitment to the development of global advertising and marketing research and its international members.
The Advertising Research Foundation (ARF) today announced the hire of former P&G digital innovation leader Ted McConnell as EVP, Digital. The newly-created research position reflects the ARF's commitment to strengthen their focus on digital measurement.
The ARF is delighted to announce their partnership with 2010 Advertising Week September 27 to October 1, 2010. A member of the organizing committee for the event, The ARF will be presenting meetings of five of its most popular Councils during Advertising Week, in partnership with Bloomberg.
The ARF announced today that William A. Cook, PhD has returned full time to the ARF as EVP - Research and Standards after completing his sabbatical.
The ARF announced today that beginning September 2010, Joel Rubinson will be changing his relationship with the ARF, focusing exclusively on the ARF's Research Transformation and Shopper Insights initiatives, while beginning an independent consulting practice to work directly with clients on their business issues.
Council adds MTV Networks Todd Cunningham and A&E Television Networks David Marans as Co-Chairs
In a special meeting of the ARF's Online Research Quality Council (Sept. 29, 2:00 to 4:00 PM, Time Warner Center, 10th Floor Screening Room), the ARF will unveil a new Quality Enhancement Process (QEP) Version 1.0 - the culmination of the industry's most extensive online data quality research-on-research project ever completed.
In a major expansion move, social media trailblazer Lynne d Johnson has joined The ARF as Senior Vice President, Social Media, it was announced today by Robert Barocci, President and CEO.
A "must-see" session at Advertising Week 2009, will be presented by The ARF Multicultural Advertising Council on Tuesday, September 22, at which Nancy Bates, Senior Researcher for Survey Methodology at the U. S. Census Bureau, will share the results of a powerful new segmentation program developed by the U. S. Census Bureau, which will drive marketing and advertising of the 2010 Census.
Research industry associations that joined together in the fall of 2008 to address online panel research quality under the Association Collaborative Effort (ACE) have announced their first collaborative development: a comprehensive set of terms and definitions for online research.
The ARF hosted a pivotal Online Research Quality Council meeting that revealed a bold 90-Day Plan to address many of the major issues surrounding online data quality, driven by conclusive research results from the Foundations of Quality study, combined with the wisdom and guidance of industry leaders that are represented on the Council.
Offers Media Forecasts and Biometric Emotional Response and Behavior Sessions
Stan Sthanunathan, Vice President - Marketing Strategy & Insights at Coca-Cola pushes for aggressive and collaborative action to address the industry's online data quality issue; Replaces Kim Dedeker who has left Procter & Gamble Company to join Kantar; Robert (Bob) Tomei of IRI continues as the other co-chair.
Following the successful presentation of the preliminary results of the Foundations of Quality (FoQ) research-on-research study at the ARF's annual Re:Think 2009 conference, a new Industry Solutions Committee has been formed to use the findings to increase transparency and improve our understanding of online research quality issues to help build greater client confidence in online results.. Leading this committee will be Co-Chairs Mark Berry, EVP Business & Consumer Insights, Synovate; Anne Hedde, President & Global CEO, Lightspeed Research; and Tomas Emmers, Consumer & Marketing Insights Director, Unilever.
The Advertising Research Foundation (ARF) announced last night the winners of the 2009 ARF David Ogilvy Awards for Excellence in Advertising Research, as part of Re:think: The ARF Annual Convention + Expo, being held this week at the Marriot Marquis Hotel in New York City. Over 500 advertising executives were in attendance at the awards ceremony to honor the winners.
MORNING COFFEE, is a new online service designed to deliver the most current industry statistics, trends, research and perspectives to ARF members and the industry,
In response to increased demands by employers and recruiters for highly qualified research, advertising and marketing professionals as job candidates, and to better assist jobseekers who turn to the Advertising Research Foundation (ARF) for guidance, the ARF has announced the launch of its new Career Center.
The ARF announced its finalists for the 2009 ARF David Ogilvy Awards today. The program received a 41% increase in entries over last year.
In its latest industry initiative, The ARF hosted the inaugural meeting Monday, February 23rd, of its Shopper Insights Council, a thought-leadership group devoted to the challenge of reshaping industry thinking about shopping as an integral part of the brand experience. Over 100 shopper insights and shopper marketing leaders participated.
The ARF is rewriting the ways of research. Through social media and digital technology, they are finding a window into the soul of the consumer that never existed before. "We are creating a roadmap that combines this rich source of insights with the new lens provided by cognitive science, behavior economics and anthropology. Our industry is at a watershed moment for how we go about uncovering insights that will inspire a marketing organization. And the gateway for this is our Annual Convention." says Joel Rubinson, ARF Chief Research Officer.
In a major expansion move, media industry veteran Craig Gugel has joined The Advertising Research Foundation (ARF) as Senior Vice President, Media Analytics, it was announced today by Robert Barocci, President and CEO.
Marketers have been quick to begin using social media for marketing campaigns but the Advertising Research Foundation believes that the real payoff from social media will turn out to be new consumer insights that can be turned into innovation and better customer relationships.
In a historic demonstration of industry collaboration, the Advertising Research Foundation (ARF) through the efforts of the Online Research Quality Council (ORQC) has brought Procter & Gamble, Coca-Cola, Kraft, Microsoft, Bayer, Capital One, General Motors, and ESPN together with leading research companies and industry associations to launch the largest research-on-research project to date, called the "Foundations of Quality."
Media industry leader, Tonya Deniz, has joined The Advertising Research Foundation (ARF) in the new post of Senior Vice President, Member Value, it was announced today by Robert Barocci, ARF President and CEO.
In a reflection of The Advertising Research Foundation's growing impact, Facebook heads a list of 34 new members who have joined since June, representing a cross-section of the advertiser/ad agency/media/research and academic communities, it was announced today by Bob Barocci, President and CEO, who stated that "this wide-ranging group is a powerful example that our broadening research outreach is truly making a difference to marketers everywhere."
The prestigious David Ogilvy Awards for Excellence in Advertising Research are presented annually by The Advertising Research Foundation (ARF). To mark the 15th anniversary of the awards, Robert Barocci, President and CEO of The ARF, today announced a new Multicultural category award.
In a move to further enhance its industry impact, the Advertising Research Foundation (ARF) has named Kimberley B. Dedeker, Vice President, External Capability Leadership - Global Consumer & Market Knowledge, The Procter & Gamble Company, as Chairperson of the Online Research Quality Council (ORQC) Client Advisory Board, it was jointly announced today by Robert Barocci, ARF President and CEO, and Robert Tomei, Chairman of the ARF/ORQC, and President, Consumer & Shopper Insights, Information Resources, Inc.
Laura Sarasua has joined The Advertising Research Foundation (ARF) as Marketing Director, it was announced today by Robert Barocci, ARF President and CEO.
A veritable "who's who" of industry leaders were elected to the Advertising Research Foundation (ARF) Board of Directors at last night's Annual Meeting, it was jointly announced by Robert Barocci, ARF President and CEO, and Stephen Kim, Global Marketing Director of Microsoft Digital Advertising Solutions and ARF Board Chairman.
The Advertising Research Foundation has signed twenty-three new members so far this year, it was announced today by Bob Barocci, President and CEO.
The ARF Ogilvy Awards, sponsored by Microsoft Digital Advertising Solutions, awarded Ameriprise Financial the Grand Ogilvy Award for their "Dreams Don't Retire" campaign. Other industry awards included the Business Achievement Award for New Product Launch, which went to Journey Diamond Jewelry for its "With Every Step Love Grows" campaign. Additionally, the Business Achievement Award for Brand Repositioning went to Wal-Mart for its "Save money. Live better" campaign.
New York, New York February 6, 2008 The Advertising Research Foundation hosts a pre-Valentine's Day web cast on February 13th for marketers who want to "woo and win" women to their market. The case-focused web cast will be led by Marie Lemerise, President of the Tapestry Group
The stage is set for Re:think 2008 The 54th ARF Annual Convention + Expo. This three day conference tackles the tough issues facing marketers and advertisers today. Attendees will gain clarity navigating the uncertain and fast changing media landscape. The ARF is pleased to announce that Gian Fulgoni, Chairman and co-Founder of comScore, Inc. will co-chair this year's event.
A veritable “who’s who” of industry leaders have been elected to the Advertising Research Foundation's Board of Directors.
Meet the Board of Directors »
See who is hard at work behind the scenes of ARF's conferences, member events, and research initiatives.
Meet the staff »