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ARF Press Releases

 

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Bob Woodard Joins the ARF as EVP, Advertising Effectiveness

Posted On: August 18, 2011

The Advertising Research Foundation (ARF) announces significant expansion of already powerful Research team with addition of Bob Woodard, EVP - Advertising Effectiveness

Beyond Clicks - Advertising Research Foundation Develops Premier Information Destination for Researchers

Posted On: July 27, 2011

GfK SirValUse & nurago Digital Analysis Assists With Enhanced Insights and Data for the Evolving Research Landscape

George Terhanian Appointed to Advertising Research Foundation Board of Directors

Posted On: June 29, 2011

Toluna, one of the world's leading online research panel and survey technology providers, announces the three-year appointment of Dr. George Terhanian to the Board of Directors of the Advertising Research Foundation (ARF), an organization dedicated to furthering the scientific practice of advertising and marketing through research.

700+ media, marketing and research executives to gather for world's largest audience measurement conference at Advertising Research Foundation's (ARF) Audience Measurement 6.0

Posted On: June 9, 2011

Symposium Continues Yearlong Celebration of Advertising Research Foundation's 75th Anniversary with World Class Industry Experts Showcasing the Cutting Edge of Advertising Research.

Journal of Advertising Research Assesses 50 Years of Advertising Research with Special Anniversary Issue

Posted On: May 17, 2011

40 Internationally Renowned Scholars and Practitioners Author Articles on Wide Range of Research, From Print Advertising to Mobile Marketing; Free Download Available To Sample Articles

Related Articles ARF Press Releases ARF in the News The Advertising Research Foundation Announces 2011 ARF David Ogilvy Awards Winners

Posted On: March 23, 2011

The Advertising Research Foundation (ARF) today announced the winners of the 2011 ARF David Ogilvy Awards for Excellence in Advertising Research at the Marriott Marquis in New York City.

The Advertising Research Foundation Develops Standards For NeuroMarketing Research

Posted On: March 22, 2011

NeuroStandards Collaboration Project is First Independent Review of its Kind; Helps Marketers Evaluate Neuro- and Biometric Market Research Methods

The Advertising Research Foundation Announces Finalists for 2011 Great Mind Awards

Posted On: March 15, 2011

Award Honors Exemplary Individuals Who Have Contributed to the Quality and Advancement of Advertising Research

The Advertising Research Foundation Announces 2011 David Ogilvy Awards Finalists

Posted On: March 14, 2011

Campaigns from Kraft Foods Companies and Procter & Gamble Secure Multiple Spots Across 15 Business Awards Categories; Newcomer Domino's Pizza in the Running for Retail and E-Tail Category Award

ARF Kicks Off 75th Anniversary Year with Comprehensive Array of Events, Speakers, Research, Insights to Help Marketers Make Smarter Decisions

Posted On: January 26, 2011

Largest-ever Annual Re:think Convention, Special Edition of Journal of Advertising Research Will Assess State of Advertising Knowledge and Address Future Trends

Michael Heitner Joins The ARF as SVP, Member Value

Posted On: January 24, 2011

The Advertising Research Foundation (ARF) welcomes Michael Heitner as SVP, Member Value. Michael will lead the ARF's member consulting services, with a focus on overall strategic relationship building and member retention. The new appointment highlights the ARF's dedication to delivering value to members by matching member business needs with ARF activities, initiatives and events that can positively impact those needs.

Horst Stipp, 41-year NBC Universal Vet Joins The ARF as EVP, Global Business Strategy

Posted On: January 5, 2011

The Advertising Research Foundation (ARF) today announced the hire of former NBC Universal Senior VP, Strategic Insights & Innovation Horst Stipp, Ph.D. as EVP, Global Business Strategy. The newly-created position reflects the ARF's commitment to the development of global advertising and marketing research and its international members.

Ted McConnell, 32-Year P&G Vet Joins The ARF as EVP, Digital

Posted On: October 4, 2010

The Advertising Research Foundation (ARF) today announced the hire of former P&G digital innovation leader Ted McConnell as EVP, Digital. The newly-created research position reflects the ARF's commitment to strengthen their focus on digital measurement.

The ARF To Share Industry Insights at Advertising Week 2010

Posted On: September 22, 2010

The ARF is delighted to announce their partnership with 2010 Advertising Week September 27 to October 1, 2010. A member of the organizing committee for the event, The ARF will be presenting meetings of five of its most popular Councils during Advertising Week, in partnership with Bloomberg.

ARF Announces Return of Bill Cook

Posted On: August 9, 2010

The ARF announced today that William A. Cook, PhD has returned full time to the ARF as EVP - Research and Standards after completing his sabbatical.

ARF Announces New Consulting Role for Joel Rubinson

Posted On: July 28, 2010

The ARF announced today that beginning September 2010, Joel Rubinson will be changing his relationship with the ARF, focusing exclusively on the ARF's Research Transformation and Shopper Insights initiatives, while beginning an independent consulting practice to work directly with clients on their business issues.

The ARF Reorganizes its Video Electronic Media Council

Posted On: September 20, 2009

Council adds MTV Networks Todd Cunningham and A&E Television Networks David Marans as Co-Chairs

ARF Unveils Quality Enhancement Process Version 1.0; Coca-Cola, Unilever and Other Industry Leaders Pilot Program

Posted On: September 18, 2009

In a special meeting of the ARF's Online Research Quality Council (Sept. 29, 2:00 to 4:00 PM, Time Warner Center, 10th Floor Screening Room), the ARF will unveil a new Quality Enhancement Process (QEP) Version 1.0 - the culmination of the industry's most extensive online data quality research-on-research project ever completed.

Lynne d Johnson Joins ARF as SVP, Social Media

Posted On: September 16, 2009

In a major expansion move, social media trailblazer Lynne d Johnson has joined The ARF as Senior Vice President, Social Media, it was announced today by Robert Barocci, President and CEO.

US Census Bureau's Senior Researcher for Survey Methodology to Speak at ARF Multicultural Advertising Council During Ad Week

Posted On: September 2, 2009

A "must-see" session at Advertising Week 2009, will be presented by The ARF Multicultural Advertising Council on Tuesday, September 22, at which Nancy Bates, Senior Researcher for Survey Methodology at the U. S. Census Bureau, will share the results of a powerful new segmentation program developed by the U. S. Census Bureau, which will drive marketing and advertising of the 2010 Census.

Association Collaborative Effort Releases Online Research Definitions, Expands Membership

Posted On: August 19, 2009

Research industry associations that joined together in the fall of 2008 to address online panel research quality under the Association Collaborative Effort (ACE) have announced their first collaborative development: a comprehensive set of terms and definitions for online research.

ARF and Committed Partners Announce a 90-Day Data Quality Solutions Plan

Posted On: June 11, 2009

The ARF hosted a pivotal Online Research Quality Council meeting that revealed a bold 90-Day Plan to address many of the major issues surrounding online data quality, driven by conclusive research results from the Foundations of Quality study, combined with the wisdom and guidance of industry leaders that are represented on the Council.

ARF Audience Measurement 4.0 Outlines Five Critical Paths for Reinventing Media Measurement

Posted On: June 10, 2009

Offers Media Forecasts and Biometric Emotional Response and Behavior Sessions

Coca Cola Exec To Co-Chair the ARF's Online Research Quality Council

Posted On: May 27, 2009

Stan Sthanunathan, Vice President - Marketing Strategy & Insights at Coca-Cola pushes for aggressive and collaborative action to address the industry's online data quality issue; Replaces Kim Dedeker who has left Procter & Gamble Company to join Kantar; Robert (Bob) Tomei of IRI continues as the other co-chair.

The ARF's Online Research Quality Council Announces New Industry Solutions Committee Members

Posted On: April 23, 2009

Following the successful presentation of the preliminary results of the Foundations of Quality (FoQ) research-on-research study at the ARF's annual Re:Think 2009 conference, a new Industry Solutions Committee has been formed to use the findings to increase transparency and improve our understanding of online research quality issues to help build greater client confidence in online results.. Leading this committee will be Co-Chairs Mark Berry, EVP Business & Consumer Insights, Synovate; Anne Hedde, President & Global CEO, Lightspeed Research; and Tomas Emmers, Consumer & Marketing Insights Director, Unilever.

ARF Announces 2009 David Ogilvy Award Winners for Outstanding Advertising Research

Posted On: April 1, 2009

The Advertising Research Foundation (ARF) announced last night the winners of the 2009 ARF David Ogilvy Awards for Excellence in Advertising Research, as part of Re:think: The ARF Annual Convention + Expo, being held this week at the Marriot Marquis Hotel in New York City. Over 500 advertising executives were in attendance at the awards ceremony to honor the winners.

"Morning Coffee" News Service Launched

Posted On: March 27, 2009

MORNING COFFEE, is a new online service designed to deliver the most current industry statistics, trends, research and perspectives to ARF members and the industry,

The Advertising Research Foundation Launches Career Center for the Research, Advertising and Marketing Industries

Posted On: March 23, 2009

In response to increased demands by employers and recruiters for highly qualified research, advertising and marketing professionals as job candidates, and to better assist jobseekers who turn to the Advertising Research Foundation (ARF) for guidance, the ARF has announced the launch of its new Career Center.

Increased Entries in The ARF 2009 David Ogilvy Awards - Strong Multicultural Marketing Success

Posted On: March 5, 2009

The ARF announced its finalists for the 2009 ARF David Ogilvy Awards today. The program received a 41% increase in entries over last year.

ARF Launches Shopper Insights Council

Posted On: February 25, 2009

In its latest industry initiative, The ARF hosted the inaugural meeting Monday, February 23rd, of its Shopper Insights Council, a thought-leadership group devoted to the challenge of reshaping industry thinking about shopping as an integral part of the brand experience. Over 100 shopper insights and shopper marketing leaders participated.

Re:Think 2009: The Arf 55th Annual Convention + Expo Shifting from Consumer to the Human

Posted On: February 24, 2009

The ARF is rewriting the ways of research. Through social media and digital technology, they are finding a window into the soul of the consumer that never existed before. "We are creating a roadmap that combines this rich source of insights with the new lens provided by cognitive science, behavior economics and anthropology. Our industry is at a watershed moment for how we go about uncovering insights that will inspire a marketing organization. And the gateway for this is our Annual Convention." says Joel Rubinson, ARF Chief Research Officer.

Craig Gugel joins ARF as Senior Vice President, Media Analytics

Posted On: January 8, 2009

In a major expansion move, media industry veteran Craig Gugel has joined The Advertising Research Foundation (ARF) as Senior Vice President, Media Analytics, it was announced today by Robert Barocci, President and CEO.

ARF Using Social Media to Transform Research

Posted On: January 7, 2009

Marketers have been quick to begin using social media for marketing campaigns but the Advertising Research Foundation believes that the real payoff from social media will turn out to be new consumer insights that can be turned into innovation and better customer relationships.

Historical Industry Collaboration is Realized As Advertisers and Research Agencies Take Unprecedented Action to Address Online Research Quality

Posted On: November 13, 2008

In a historic demonstration of industry collaboration, the Advertising Research Foundation (ARF) through the efforts of the Online Research Quality Council (ORQC) has brought Procter & Gamble, Coca-Cola, Kraft, Microsoft, Bayer, Capital One, General Motors, and ESPN together with leading research companies and industry associations to launch the largest research-on-research project to date, called the "Foundations of Quality."

Tonya Deniz Joins ARF as Senior Vice President, Member Value

Posted On: October 28, 2008

Media industry leader, Tonya Deniz, has joined The Advertising Research Foundation (ARF) in the new post of Senior Vice President, Member Value, it was announced today by Robert Barocci, ARF President and CEO.

Facebook Joins ARF; Newest Members Highlight ARF's Growing Impact

Posted On: October 28, 2008

In a reflection of The Advertising Research Foundation's growing impact, Facebook heads a list of 34 new members who have joined since June, representing a cross-section of the advertiser/ad agency/media/research and academic communities, it was announced today by Bob Barocci, President and CEO, who stated that "this wide-ranging group is a powerful example that our broadening research outreach is truly making a difference to marketers everywhere."

Multicultural Category Added to Ogilvy Awards; 2009 Nominations Now Open

Posted On: September 25, 2008

The prestigious David Ogilvy Awards for Excellence in Advertising Research are presented annually by The Advertising Research Foundation (ARF). To mark the 15th anniversary of the awards, Robert Barocci, President and CEO of The ARF, today announced a new Multicultural category award.

Kimberley Dedeker Named Chairperson of ARF Online Research Quality Council Client Advisory Board

Posted On: August 4, 2008

In a move to further enhance its industry impact, the Advertising Research Foundation (ARF) has named Kimberley B. Dedeker, Vice President, External Capability Leadership - Global Consumer & Market Knowledge, The Procter & Gamble Company, as Chairperson of the Online Research Quality Council (ORQC) Client Advisory Board, it was jointly announced today by Robert Barocci, ARF President and CEO, and Robert Tomei, Chairman of the ARF/ORQC, and President, Consumer & Shopper Insights, Information Resources, Inc.

Laura Sarasua Named ARF Marketing Director

Posted On: July 28, 2008

Laura Sarasua has joined The Advertising Research Foundation (ARF) as Marketing Director, it was announced today by Robert Barocci, ARF President and CEO.

JAR Best Paper Awarded

Posted On: June 24, 2008

Advertising Research Foundation (ARF) Announces Additions to Board of Directors at Annual Meeting

Posted On: June 12, 2008

A veritable "who's who" of industry leaders were elected to the Advertising Research Foundation (ARF) Board of Directors at last night's Annual Meeting, it was jointly announced by Robert Barocci, ARF President and CEO, and Stephen Kim, Global Marketing Director of Microsoft Digital Advertising Solutions and ARF Board Chairman.

Newest Members Highlight Growing Impact of The ARF

Posted On: May 8, 2008

The Advertising Research Foundation has signed twenty-three new members so far this year, it was announced today by Bob Barocci, President and CEO.

ARF Announces 2008 Ogilvy Award Winners for Outstanding Advertising Research

Posted On: April 2, 2008

The ARF Ogilvy Awards, sponsored by Microsoft Digital Advertising Solutions, awarded Ameriprise Financial the Grand Ogilvy Award for their "Dreams Don't Retire" campaign. Other industry awards included the Business Achievement Award for New Product Launch, which went to Journey Diamond Jewelry for its "With Every Step Love Grows" campaign. Additionally, the Business Achievement Award for Brand Repositioning went to Wal-Mart for its "Save money. Live better" campaign.

Advertising Research Foundation Hosts Pre-Valentine's Day

Posted On: February 6, 2008

New York, New York February 6, 2008 The Advertising Research Foundation hosts a pre-Valentine's Day web cast on February 13th for marketers who want to "woo and win" women to their market. The case-focused web cast will be led by Marie Lemerise, President of the Tapestry Group

Comscore Co-Founder to Co-Chair ARF's 54th Annual Convention + Expo

Posted On: January 13, 2008

The stage is set for Re:think 2008 The 54th ARF Annual Convention + Expo. This three day conference tackles the tough issues facing marketers and advertisers today. Attendees will gain clarity navigating the uncertain and fast changing media landscape. The ARF is pleased to announce that Gian Fulgoni, Chairman and co-Founder of comScore, Inc. will co-chair this year's event.

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