echo "custom header code goes in here"; ?>
White papers, research reports, ARF books, and special Journal of Advertising Research publications!
PowerSearch is the industry’s most powerful search for research on advertising and marketing effectiveness. ARF members have full access to PowerSearch by logging into MyARF.
If you do not have a password, or need assistance with your password, please email Membership Services.
We know members are time-pressed. A conventional search might require performing 15 or 20 searches on the same – or variant – terms across a number of search services. That’s not sufficient or efficient at all. It’s much better to do one search across the best sources. For that reason we created a unified search.
With a single search, you can access nearly 60,000 documents, including:
Best of all, sources are selected for their relevance and quality so you know you’re working with the best knowledge available.
ARF PowerSearch provides members with the ability to look into the results and assess, early on, if they're of interest. This is big, and another way we make search more efficient and productive.
By self-describing results, we mean:
Listen to our tutorial recording on how to use PowerSearch and tap into the wealth of resources on Morning Coffee.
ARF members can “search and succeed” by using PowerSearch, the industry’s best – and only – search engine devoted to advertising, media and marketing research. Bringing together the finest content from the ARF and 50 other sources, PowerSearch should be your first stop. Morning Coffee, a collection of the best online sources for the latest advertising, marketing, and media news and trends complementing PowerSearch, will also be showcased.
Hear Steve Rappaport, ARF Knowledge Solutions Director, demonstrate the ways these tools can be keys to your search success.
Go to tutorial »
Recording will open in new player window.
Knowledge at your fingertips
How can I get smart in a hurry?
How can I keep up with all the industry news?
Morning Coffee »
Where is the best advertising research published?
Journal of Advertising Research »
How can I tap the ARF for questions and answers?
Join the Conversation in our Community »
Where can I view ARF video presentations?
The ARF Video Library »
Who can I talk to?
Contact us for Knowledge Center Requests and Custom Research Services »
"We've been searching for these papers internally for days, without any luck, and you were able to locate and send them to me in minutes. That is a testament to the effectiveness of your knowledge management systems."
Amit Sheth – P&G