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Past Event Resources

MARCH 2017

Annual Conference 2017
March 20-21 • The Hilton New York Midtown
ARF Core Conference
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FEBRUARY 2017

Digital Video Takes the Spotlight
February 23 • The ARF, New York, NY
An ARF Event
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Maximizing Your Marketing Budget
February 08
Webcast
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The Blocked Web: Blessing or Curse?
February 07 • The ARF, New York, NY
An ARF Event
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Women In Analytics: Storytelling
February 02 • Cincinnati, OH
An ARF Event
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The Hangover Effect: How Political Advertising Poisons your Brand
February 01
Webcast
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JANUARY 2017

How Advertising Works 2017: ARF Original Research
January 25
Webcast
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Data Science: Insights that Inspire Great Creative
January 19 • Nestle, Glendale, CA
An ARF Event
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Leading with Multicultural: Insights to Drive Marketing Strategy & Growth
January 18 • Nestle, Glendale, CA
An ARF Event
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Organic Reach is Dead: Why you need Paid Social
January 18
Webcast
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Programmatic People
January 11
Webcast
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DECEMBER 2016

How Advertising Works – Mobile Research Quality
December 14
Webcast
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Lost in Data Translation
December 07
Webcast
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Women in Analytics: Work-Life Balance
December 06 • Ogilvy, Chicago, IL
An ARF Event
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NOVEMBER 2016

A/B Testing In Digital: The Next Frontier in Optimization
November 30
Webcast
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The Roar of the Crowd: Segmenting Sports Fans to Increase Your ROI
November 10
Webcast
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The True Value of a Loyal Mobile App User
November 02
Webcast
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Optimizing Cross-Platform Media Investment: Measurement and Targeting Today
November 02 • Digitas, New York, NY
An ARF Event
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OCTOBER 2016

Measuring the Long-Term Effects of Television Advertising
October 26
Webcast
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How Reliable Are Neuromarketers’ Measures of Advertising Effectiveness?
October 09
Webcast
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JUNE 2016

Audience Measurement 2016
June 12-14 • Conrad Hotel, New York, NY
ARF Core Conference
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