The ARF RQC was formed in August 2007 with the goals of being client- and knowledge-driven; that is, the goal of the ARF RQC is to provide knowledge-driven answers to client questions about the quality of online research. The RQC leadership consists of a supplier Steering Committee (SC) and a Client Advisory Board (CAB).
In conversations with the CAB, as well as with other clients, a diverse range of questions about the quality of online research arose. A stakeholder survey was conducted and confirmed that data and sample quality issues including replicability, accuracy, representativeness, survey length, response rates, and undesirable respondent behavior were areas of concern.
Given the diversity of client needs and concerns, the ARF RQC recognized that some issues might have to be addressed in later phases. For example, the ARF RQC Steering Committee determined that its initial focus would be on online consumer samples with expansion into mobile panels/samples or business-to-business samples at a later date.
With respect to online consumer samples, the ARF RQC determined that among the first areas it would investigate are:
Bob Walker, President of Surveys & Forecasts, LLC, presented the preliminary results of the Foundations of Quality research-on-research study at the ARF’s 2009 Re:Think Conference in New York City on Wednesday April 1st. This presentation contains the initial analyses of this landmark study that involved the participation of 17 online panel companies, and the support of 21 research vendors and major corporations.
Available on My ARF for ARF Members: Download FOQ Results Preview »
Foundations of Quality Project Overview
ARF RFP Questions and Responses
Foundations of Quality Project Presentation (from RQC Council Meeting)
RFP-1: Solutions to Identify Duplicate Respondents
RFP-2: Matching and Reporting upon Overlap of Encrypted Email Addresses
