Gold and Silver awards are given to the best two entrants within each category listed below. The number of categories considered for awards may be increased or decreased at the judges’ discretion based on the number and focus of submissions received. If you are unsure which category is appropriate for your case study, please contact the ARF for guidance.
Financial Services
Credit cards, loans, mutual funds, banking
Automotive
Cars, trucks, motorcycles, as we ll as gasoline, motor oil, servicing and parts
Pharmaceuticals
Prescription drugs and medical devices
Health and Personal Care Products
Consumer healthcare/OTC products, first aid, beauty aids, soaps, deodorants
Consumer Electronics
TVs, radios, DVDs, cameras, stereos, computers
Packaged Goods
Cereals, frozen foods, canned goods, snacks
Beverages
Soda, water, coffee, beer, wine, spirits
Telecommunications
Telephone companies, cellular services, internet access and bundled services
Professional Services
Hospitals, HMOs, employment services, legal services, real estate, delivery systems
Restaurants, Bars and Eateries
Restaurants, fast-food, coffee shops, juice bars
Fashion and Household Furnishings
Clothing, eyewear, hosiery, jewelry, perfumes, shoes, furniture, paints, appliances
Sports, Entertainment and Media
Sporting events and teams, films, music, TV shows video-games, plays, museums, travel, sporting goods, network and cable branding
Business to Business
Products and services specifically targeted to businesses
Retail/e-tail
Stores or web sites providing a specialty line or general merchandise
Governmental, Public Service, Non-Profit
Municipal or state development, lotteries, utilities, public service messages, political messages
International
Products and services targeting global markets
Multicultural
Products and services targeting ethnic markets
Winners are selected from among all category winners. Research Achievement Awards honor exceptional success solving a critical business challenge. The specific awards will be determined based on the submissions received, but could include:
1. Successful launch of a new product or brand
2. Revitalizing or repositioning a flagging brand
3. Establishing a new or growing an existing market
4. Maintaining strong sales with a reduced marketing budget
5. Supporting premium
This special award recognizes an innovative research approach or novel application of research that results in an outstanding advertising campaign. Selected from among all Gold category winners.
The campaign demonstrating the most successful use of research in the creation of superior advertising that achieves a critical business objective. Selected from among all Gold category winning campaigns.
