The ARF 2009 Ogilvy Awards Categories

Gold and Silver awards are given to the best two entrants within each category listed below. The number of categories considered for awards may be increased or decreased at the judges’ discretion based on the number and focus of submissions received. If you are unsure which category is appropriate for your case study, please contact the ARF for guidance.

Financial Services
Credit cards, loans, mutual funds, banking

Cars, trucks, motorcycles, as we ll as gasoline, motor oil, servicing and parts

Prescription drugs and medical devices

Health and Personal Care Products
Consumer healthcare/OTC products, first aid, beauty aids, soaps, deodorants

Consumer Electronics
TVs, radios, DVDs, cameras, stereos, computers

Packaged Goods
Cereals, frozen foods, canned goods, snacks

Soda, water, coffee, beer, wine, spirits

Telephone companies, cellular services, internet access and bundled services

Professional Services
Hospitals, HMOs, employment services, legal services, real estate, delivery systems

Restaurants, Bars and Eateries
Restaurants, fast-food, coffee shops, juice bars

Fashion and Household Furnishings
Clothing, eyewear, hosiery, jewelry, perfumes, shoes, furniture, paints, appliances

Sports, Entertainment and Media
Sporting events and teams, films, music, TV shows video-games, plays, museums, travel, sporting goods, network and cable branding

Business to Business
Products and services specifically targeted to businesses

Stores or web sites providing a specialty line or general merchandise

Governmental, Public Service, Non-Profit
Municipal or state development, lotteries, utilities, public service messages, political messages

Products and services targeting global markets

Products and services targeting ethnic markets

Research Achievement Awards

Winners are selected from among all category winners. Research Achievement Awards honor exceptional success solving a critical business challenge. The specific awards will be determined based on the submissions received, but could include:

1. Successful launch of a new product or brand
2. Revitalizing or repositioning a flagging brand
3. Establishing a new or growing an existing market
4. Maintaining strong sales with a reduced marketing budget
5. Supporting premium

Research Innovation Award

This special award recognizes an innovative research approach or novel application of research that results in an outstanding advertising campaign. Selected from among all Gold category winners.

Grand Ogilvy Award

The campaign demonstrating the most successful use of research in the creation of superior advertising that achieves a critical business objective. Selected from among all Gold category winning campaigns.


2009 Finalists
The ARF congratulates all the 2009 David Ogilvy Award Finalists.
Download list of finalists »

For more information, please contact:
Zena M. Pagán


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