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What's the bigger idea: social media as marketing stimulus or social media as a way to innovate business processes?
Every brand manager or CMO should recognize that it's both -- and in a disruptive economy, you need to take advantage of both outcomes. And when the potential dividends of a marketing effort include changes to a company's process, we need to rethink the entire notion of ROI.
A veritable “who’s who” of industry leaders have been elected to the Advertising Research Foundation's Board of Directors.
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See who is hard at work behind the scenes of ARF's conferences, member events, and research initiatives.
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