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ARF's AM 4.0 News Highlights

July 8, 2009

ADVERTISING AGE – By Brian Steinberg
July 27, 2009
Could TV Be Bought And Sold Based On Who's Talking About It? ESPN And CNN Think So
http://adage.com/mediaworks/article?article_id=138128

Broadcasting & Cable/B&C.com – By Glen Dickson
June 23, 2009
Article on collaboration between TiVo and Quantcast announced at AM 4.0.
http://www.broadcastingcable.com/article/295554-TiVo_Teams_With_Quantcast_On_Cross_Platform_Measurement.php

MediaWeek.com – By Mike Shields
June 23, 2009
TiVo, Quantcast To Offer Blended TV/Web Audience Data
Article on TiVo, Quantcast collaboration.
http://www.mediaweek.com/mw/content_display/news/local-broadcast/e3i6fad5a2a1d8e51325c8a44c19498dfe4

Broadcasting & Cable/B&C.com – By Glen Dickson
June 23, 2009
Article on collaboration between TiVo and Quantcast announced at AM 4.0.
http://www.broadcastingcable.com/article/295554-TiVo_Teams_With_Quantcast_On_Cross_Platform_Measurement.php

MediaWeek.com – By Mike Shields
June 23, 2009
TiVo, Quantcast To Offer Blended TV/Web Audience Data
Article on TiVo, Quantcast collaboration.
http://www.mediaweek.com/mw/content_display/news/local-broadcast/e3i6fad5a2a1d8e51325c8a44c19498dfe4

MultiChannel News – By Todd Spangler
June 23, 2009
TiVo To Match TV Viewing With Internet Activity –Partners With Quantcast To Deliver Audience Analysis Across TV and Internet
http://www.multichannel.com/article/295557-TiVo_To_Match_TV_Viewing_With_Internet_Activity.php

PaidContent.org – By Tameka Kee
June 23, 2009
TiVo, Quantcast Partner To Offer Hybrid TV and Web Viewing Data
(also includes link to PR NEWSWIRE article).
http://paidcontent.org/article/419-tivo-quantcast-partner-to-offer-hybrid-tv-and-web-viewing-data/

CableFax.com – By Chad Heiges
June 23, 2009
Worlds Of Measurement
Article on TiVo, Quantcast Collaboration.
http://www.cablefax.com/cfp/just_in/Worlds-of-Measurement_36275.html

TVOVER,net – By Curtis Sund
June 23, 2009
TiVo and Quantcast Partner To Bring Single-Source Audience Analysis
Across TV and Internet
http://www.tvover.net/2009/06/23/TiVo+And+Quantcast+Partner+To+Bring+SingleSource+Audience+Analysis+Across+TV+And+Internet.aspx

Click Z.com – By Anna Maria Virzi
June 24, 2009
Nielsen Online CEO Calls On Publishers To Cut Inventory
Feature article on John Burbank’s keynote.
http://www.clickz.com/3634184

Contentinople.com – By Steve Donohue
June 23, 2009
TiVo Shops Cross-Platform Rating with Quantcast
http://www.contentinople.com/author.asp?section_id=603&doc_id=178399&f_src=contentinople_gnews

DukeNews.duke.edu
June 23, 2009
We’ll Be Back After These Messages – Will You?
Thanks to the spread of digital video recorders, it’s time to change the business model
for TV ads, a new study indicates. Article about presentation made by Kenneth Wilbur/ Duke and David Kempe/USC.
http://www.dukenews.duke.edu/2009/06/tv_ads.html

DurhamMyNC.com
June 23, 2009
Duke Researches: DVRs Change The World of Advertising

PRNewswire
June 23, 2009
TiVo and Quantcast Partner To Bring First Meaningful Single-Source Audience Analysis
Press release on announcement made at AM 4.0.
http://sev.prnewswire.com/computer-electronics/20090623/SF3663823062009-1.html

MediaPost/MediaDailyNews – By Wayne Friedman
June 23, 2009
Analyze This: TiVo, Quantcast Partner For Greater TB, Net Metrics
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=108521&passFuseAction=PublicationsSearch.showSearchReslts&art_searched=TiVo%2C%20Quantcast&page_number=0

MDM Newswire
June 23, 2009
TiVo and Quantcast Announce Single-Source Audience Analysis
http://mnilive.com/2009/06/tivo-and-quantcast-announce-single-source-audience-analysis-platform/

NewYorkTimes.com/Media Decoder Blog – By Stuart Elliott
June 23, 2009
TiVo and Quantcast Plus Data
Article on collaboration announced at AM 4.0
http://mediadecoder.blogs.nytimes.com/2009/06/23/tivo-and-quantcast-plus-data/

TVByTheNumbers.com – By Bill Gorman
June 23, 2009
TNS Media Research Calls For Change In TV Audience Measurement
Article on George Shababb’s presentation at AM 4.0
http://tvbythenumbers.com/2009/06/24/tns-media-research-calls-for-change-in-television-audience-measurement/21376

BrandRepublic.com
June 25, 2009
TNS Chief Calls For TV Measurement To Evolve
Article on George Shababb’s presentation at AM 4.0
http://www.brandrepublic.com/News/915905/TNS-chief-calls-TV-measurement-evolve/

UTalkMarketing.com
June 25, 2009
TV Audience Measurement Needs To Change, Says TNS
Article on George Shababb presentation at AM 4.0
http://www.utalkmarketing.com/Pages/Article.aspx?ArticleID=14405&Title=TV_audience_measurement_needs_to_change_says_TNS_

MediaPost/MediaDailyNews.com – By David Goetzl
(Average Monthly Visitors: 435,478)
June 24, 2009
Research Executives Intrigued By Canoe Possibilities
Article on presentation by Bruce Goerlich, Rentrak’s CRO; also includes quotes
from George Shababb and Manish Bhatia.
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=108675

DigitalMedia.Strategyeye.com – By Jasper Jackson
June 24, 2009
TiVo and Quantcast Join Forces For Ad Analytics
http://digitalmedia.strategyeye.com/article/8sNTsC0QXzI/2009/06/24/tivo_and_quantcast_join_forces_for_ad_analytics/

Indiantelevision.com (Mumbai)
June 25, 2009
TiVo, Quantcast Partner For Greater TV, Net Metrics
http://www.indiantelevision.com/headlines/y2k9/june/june316.php

PRWeb.com
June 22, 2009
Passenger’s General Manager Samantha Skey To Speak At ARF
Audience Measurement 4.0
http://www.prweb.com/releases/2009/06/prweb2557974.htm

WebProNews.com – By Chris Crum
June 23, 2009
Google Analyzes Rich Media Ad Effectiveness: DoubleClick Puts
Together Report For Advertisers

Article on study presented at AM 4.0
http://www.webpronews.com/topnews/2009/06/23/google-analyzes-rich-media-ad-effectiveness

MediaWeek (and MediaWeek.com) – By Katy Bachman
June 28, 2009
Research Companies Dig Deeper Into Set-Top TV Ratings Data
http://mnilive.com/2009/06/tivo-and-quantcast-announce-single-source-audience-analysis-platform/

MediaNewsAndViews.com – By David Zornow
June 24, 2009
All That Glitters Is Not Gold
Article on Alan Wurtzel’s presentation at AM 4.0
http://www.medianewsandviews.com/2009/06/wurtzel/

MediaNewsAndViews.com – By David Zornow
June 23, 1009
The Crumbling Cookie of Web Measurement
Article on panel discussion at AM 4.0, quoting John Lovett/Forrester and
Gian Fulgoni/ComScore
http://www.medianewsandviews.com/2009/06/cookie/

MediaNewsAndViews.com – By David Zornow
June 23, 2009
Web Publishers: It’s A BRAND New Web
Article on John Burbank/Nielsen presentation at AM 4.0
http://www.medianewsandviews.com/2009/06/brandnewweb/

INMA Report – by David Hirschman
June 30, 2009
ARF Audience Measurement 4.0
Comprehensive 12-page report detailing the entire conference

WARC Blog – by Geoffrey Precourt
June 2009
ARF Audience Measurement 4.0: Traditional Media Have the Numbers to Buck Digital Challenge

WARC Blog – by Geoffrey Precourt
June 2009
ARF Audience Measurement 4.0: Making Web Ads That Work

Kikibink News (Internet Marketing News and Comment)
July 3, 2009
Web Publishers Should Dump Inventory Says Nielsen
Article on John Burbank’s presentation at AM 4.0
http://www.kikabink.com/news/web-publishers-should-dump-inventory-says-nielsen/

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