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Top 10 Takeaways from ARF's Annual Convention

March 25, 2010

By Dave Morgan

spent several days this week at the Advertising Research Foundation's 56th Annual Convention, Re:think 2010. I'm a big fan of media and marketing industry conferences; I attend a lot of them. I particularly enjoy big-picture sessions, along with the chance to get a pulse on what's happening in the industry, and how different companies, sectors and people see market developments and plan to address them. As conferences go, ARF's this year was a good one, with some really insightful contributions from many of the speakers. Here are my top 10 takeaways from the sessions I attended.

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