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Research Transformation Super Council Generates Industry Buzz

May 13, 2010

The industry eagerly welcomed the Research Transformation Super Council, with a packed room for the first general meeting on Friday May 7th. Co-Chair Donna Goldfarb, v/p consumer and marketing insights at Unilever, cautioned that without progress the industry was heading for extinction if it did not learn to adapt to change and inspire business growth. Read more from Geoffrey Precourt, Americas Editor for

The initiative will be progressed by three committees – Insights Driven Organization, Consumer-Led Strategies and Engagement & Talent. ARF members can access detailed notes on the this historic meeting and the working committees’ goals via My ARF.

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