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Lynne Johnson on Social Media: Brands Need to Be 'Trust Agents'

May 13, 2010

By Blake Gernstetter

Lynne d Johnson, SVP Social Media at the ARF, was featured in Agencyspy and will be speaking at Mediabistro Circus.

Brands left and right are taking advantage of social media to reach out to audiences and raise their profiles. With so many on board the social media train, how can a brand truly set themselves apart from the crowd? According to Lynne D. Johnson, who's responsible for content, brand and social media development and strategy as SVP of social media for the Advertising Research Foundation, "Just by having a social media presence, [that] doesn't make you a brand that people can trust."

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