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Lynne Johnson Video Interview Series on AgencySpy

May 19, 2010

By Matt Van Hoven

We started off the third segment of our interview with Lynne Johnson, SVP of social media at the Advertising Research Foundation, discussing code and culture switching. Johnson says that this practice, which boils down to using different voices (vernacular, lingo, vocabulary) when communicating with culturally diverse segments of a particular market, is vital to an adept social media strategy.

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