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The American Marketing Association’s (AMA) Marketing Insights Council announces Elea Feit, Dan Foreman, Claudia Perlich, and Natasha Stevens as the recipients of the 4th annual 4 Under 40 Marketing Emerging Leaders Award. The award honors individuals who have already made significant contributions to the field of marketing and its sub-fields, and have demonstrated leadership and continuing service. Marketing Emerging Leaders Award winners will be recognized on Tuesday, September 10, at the AMA’s Annual Marketing Conference in New Orleans, LA.
Candidates for the 4 Under 40 Marketing Emerging Leaders Award were nominated by their peers or organization, self-nominated, or nominated from within the American Marketing Association volunteer leadership. Candidates had to be less than 40-years-old at the time of the nomination and consistently demonstrated a commitment to their industry, and the advancement of Marketing in general or any sub-field (e.g., advertising; analytics; brand; channels; digital; insights; etc.). These individuals are passionate leaders who have a high potential for collaboration and success, including leading by example, mentoring, transferring knowledge, taking a risk to achieve a desired outcome and motivating others.
Elea Feit is the Executive Director of the Wharton Customer Analytics Initiative, University of Pennsylvania. In this role, she leads academic-industry research programs ensuring that WCAI-sponsored research projects have both rigor and relevance. Her own research focuses on developing new methods for leveraging customer data to make better product design and advertising decisions, particularly when data is incomplete, unmatched or aggregated. She also enjoys making quantitative methods accessible to a broad audience and has developed a Wharton course in “Experiments for Business Decision Making” as well as a tutorial in discrete choice modeling for practitioners.
Dan Foreman has been involved in marketing his whole working life. Specializing in emerging technologies and developing markets, he has been highly successful at building businesses across Europe, Asia Pacific and the Americas and currently serves as an Executive for Lumi Mobile. He is serving as the elected President for the 2013/2014 term while concurrently holding other board positions within the marketing research industry. Outside of research, Dan is a Non-Executive Director of a publishing business and a precision engineering company. He lives in Royal Tunbridge Wells in the UK with his wife and two children.
Claudia Perlich serves as Chief Scientist at Media6Degrees (m6d) and in this role designs, develops, analyzes and optimizes the machine learning that drives digital advertising to prospective customers of brands. An active industry speaker and frequent contributor to industry publications, Claudia enjoys serving as a guide in world of data, and was recently named winner of the Advertising Research Foundation’s (ARF) Grand Innovation Award and was selected as member of the Crain’s New York Business annual 40 Under 40 list. Additionally, she has been published in over 30 scientific journals, and holds multiple patents in machine learning.
Natasha Stevens is currently VP, Digital Market Intelligence at GfK Custom Research North America, where she provides insight into the digital market landscape, as well as expertise in developing marketing research models that align traditional and digital techniques. With a deep understanding of digital research, coupled with methodological expertise and flexible technology platforms, she helps brands optimize touch points (experience points) and gain richer insight into target audiences. She provides solutions that leverage the digital data universe including Social Media Intelligence (SMI), the evaluation of customer purchase journeys, cross-media campaign measurement and digital campaign optimization.
The nomination period for next year’s 4 Under 40 Marketing Research Emerging Leaders Award will open in January of 2014. Nomination information will be available at http://www.ama.org/4under40 .
About the American Marketing Association:
The American Marketing Association (AMA) is the largest marketing association in North America with a global network of over 30,000 members. It is a professional association for individuals involved in the practice, teaching and study of marketing worldwide. As the leading organization for marketers, AMA is the trusted go-to resource for marketers and academics. AMA is counted on as the most credible marketing resource where members can stay relevant with knowledge, training and tools to enhance lifelong learning and obtain valuable information and connections. For more information on the American Marketing Association, please visit http://www.AMA.org .
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