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BY MARK ELWOOD
Anderson Analytics today announced the granting of Patent No. 8,473,498 by the United States Patent and Trademark Office (USTPO) for the new powerful Natural Language Text Analytics process utilized in their OdinText software.
The approach leverages contextual data and provides a process for filtering out the noise which is so common in unstructured data. Both of these important benefits have been deficient in text analytics software until now.
“The problem with most approaches of text analytics out there is that they are focused on trying to do what humans do best rather than on what computers do best. They’re also focused on the individual document level, thus completely missing some of the greatest benefits that come from the increases in computing power, consideration of contextual information, and statistical techniques.” explained founder Tom H. C. Anderson, adding “In our approach, it’s not just about unstructured (text) data any more. It’s often about ‘mixed data’, both structured and unstructured, and this approach takes advantage of that whenever possible”.
OdinText can read and analyze millions of customer comments and other text data in a matter of minutes. The process is extremely fast and leverages the 100% consistency of coding inherent in text analytics. The approach works with non-English language text as well. An international patent application has been filed, designating a large number of countries, including the European Patent Office.
Marketing researchers can use OdinText to monitor and improve their customer satisfaction programs or understand key drivers from various other survey data. The software is also being used by customer service departments to analyze customer complaints, praise and suggestions received via telephone or email. Finally, OdinText is also extremely powerful when analyzing various social media and web based data regardless of whether foreign languages, slang or other acronyms are used.
In 2005, Anderson Analytics became the first marketing research firm to leverage text analytics and has been honored with several awards for innovation from trade organizations such as the American Marketing Association, the Advertising Research Foundation, and the European Society for Opinion and Market Research. The firm’s expertise ranges across several industries and includes traditional fortune 500 companies from Disney to Unilever as well as new social media giants such as Facebook and LinkedIn.
About OdinText – Text Analytics Applied!(TM)
OdinText is the first text analytics software platform developed by market research professionals for market research professionals. OdinText leverages a decade of Anderson Analytics’ experience in actual Applied Text Analytics. Those interested in finding out more about OdinText including how to request a demo may do so at www.odintext.com
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