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By: Jack Neff
NEW YORK, NY – Gayle Fuguitt, President & CEO of the Advertising Research Foundation (ARF), has been named to the judging panel for a new, first-of-its-kind award program recognizing leadership in applying smart analytics to successful marketing programs. The award is being launched by the Association of National Advertisers (ANA), sponsored by marketing analytics firm MarketShare, and offers a $50,000 cash prize to the individual or team demonstrating the most effective application of analytics to improve marketing impact.
The award submission process is easy, but with just a month remaining before the August 1 deadline, marketers are urged to submit nominations now, at www.AnalyticsAward.com. The Marketing Analytics Leadership Award spotlights and celebrates today’s rapid adoption of analytics in planning and measuring marketing investments and is open to ANA member companies. The inaugural award will be presented at this year’s ANA Masters of Marketing Annual Conference, to be held October 3-6 in Phoenix, Ariz.
Three finalists will be selected by a distinguished panel of current and former CMOs, along with business thought leaders from institutions such as UCLA, Wharton, Harvard and ARF. Attendees of the Masters of Marketing Conference will also have a chance to vote for their preferred nominee.
“It’s gratifying to see marketing analytics elevated by this award,” said Fuguitt. "The analytics capabilities that are available today are helping align marketing investments to business results in a way that marketers could only have imagined just a few years ago. This new award will highlight actual results and help data-minded marketing organizations get the recognition they deserve."
Award entries will be evaluated on the following criteria:
In addition to Fuguitt, the Marketing Analytics Leadership Award panel of judges includes:
Tom Davenport, professor at Babson College and visiting professor at the Harvard Business School
To learn more about the award and nomination process, download the nomination form here http://www.analyticsaward.com/.
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