News
ARF Marketing Materials

Members, News Media and Partner Marketers, please visit our brand page to download ARF logos and banners.
ARF Logos & Banners »

FAQ & Contact Us

Our collection of Frequently Asked Questions will answer many of your initial inquiries.
See all FAQs »

Have a question for the ARF? Contact our staff with a specific inquiry.
Contact Us »

ARF Announces 2012 Great Mind Awards Winners at Re:think 2012: ARF Annual Convention + Insights Zone

April 4, 2012

Winners across eight categories honored by the industry

(New York, NY – April 4, 2012) – The Advertising Research Foundation (ARF) proudly announced recipients of the ARF 2012 Great Mind Awards at a special luncheon March 28, at Re:think 2012,  hosted at the Marriott Marquis, New York City.   Sponsored by GfK, the ARF Great Mind Awards honor outstanding minds in advertising research across several categories.

Two new categories were announced this year:  The Journal of Advertising Research (JAR) Best Paper Award, and the GfK Next Generation Award.   The JAR award recognizes the Journal’s best paper as voted by the its esteemed Editorial Advisory Board.  The GfK Next Generation award is a competition designed to give student researchers a chance to test their marketing knowledge through design and execution of a research project.

“We had an outpouring of submissions this year from ARF members recognizing the great minds in advertising research.  The ARF is so proud to recognize these accomplishments, and celebrate those who truly advance the art and science of our industry,” said Bob Barocci, President and CEO, ARF.
 

2012 ARF GREAT MIND AWARDS WINNERS

GfK NEXT GENERATION AWARD
Hannah Esser and Sarah Cornell, Chatham University

INNOVATION
Grand Winner – Kevin Clancy, Copernicus Marketing and Research
Gold – Stacey Lynn Schulman, HI:  Human Insight
Silver – Judy Ricker, Market Probe; Mathias Plank, EyeTrackShop, Inc.
Bronze – Misia Tramp, SDL; Liz High, SDL

JOURNAL OF ADVERTISING RESEARCH BEST PAPER
“From Silos to Synergy:  A Fifty-Year Review of Cross-Media Research Shows Synergy Has Yet to Achieve its Full Potential”; Henry Assael, New York University

MEMBER AMBASSADOR OF THE YEAR
Agency
– Mark Truss, JWT
Media – Allison Kronick, Google
Marketer – Trish Rainone, JPMorgan Chase & Co.
Research – Greg Marek, MarketTools, Inc.

MEMBER RECOGNITION
Dr. Tom Evans, ESPN Inc.
David Rabjohns, MotiveQuest
Jim Nyce, Sun Products

RISING STAR
Grand Winner – Asher Hunter, GfK; Allan Fromen, GfK; Timothy Kenyon, GfK
Gold – Christine Kahm, Ipsos ASI; Maria Cole – Ipsos MediaCT
Silver – Sarah Radwanick, comScore, Inc.
Bronze – Molly Poppie, Nielsen; Scott Gelin, Kantar Media Compete; Shawn Kun Song, PHD; Angelo Cemoni, Millward Brown

QUALITY IN RESEARCH
Time Warner Medialab
Ipsos ASI
The Palmerston Group

LIFETIME ACHIEVEMENT
Rena Bartos
Meg Blair

A full list of nominees for these prestigious awards is located on the ARF website:  http://www.thearf.org/great-mind-12.php

About the Advertising Research Foundation (ARF):
Founded in 1936 by the Association of National Advertisers and the American Association of Advertising Agencies, the ARF is dedicated to aggregating, creating and distributing research-based knowledge that will help members make better advertising decisions. ARF members include more than 400 advertisers, advertising agencies, associations, research firms, and media companies. The ARF is the only organization that brings all members of the industry to the same table for strategic collaboration. In 2011, the ARF celebrated its 75th Anniversary as the industry's authoritative source of advertising knowledge. The ARF is located at 432 Park Ave. South, 6th Floor, New York, NY 10016 and on the Web at www.thearf.org

Media Contact:
Leslie Hutchings
Marketing & Communications Director
646.465.5782
Leslie@thearf.org

 

Board of Directors

A veritable “who’s who” of industry leaders have been elected to the Advertising Research Foundation's Board of Directors.
Meet the Board of Directors »

Meet the Staff

See who is hard at work behind the scenes of ARF's conferences, member events, and research initiatives.
Meet the staff »