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ARF announces Don Gloeckler as EVP Chief Research Officer

January 19, 2012


(New York, NY – January 19, 2012)  – Today, the Advertising Research Foundation (ARF) announces new leadership of its already powerful Research Subject Matter Expert (SME) team.  On January 30, 2012, Don Gloeckler, formerly The Procter and Gamble Company’s global manager of market measurements, will join the ARF Research team as EVP – Chief Research Officer replacing Todd Powers in that position.

Bob Barocci, ARF President & CEO, said, “Don’s addition enables us to lead in all areas significant to our members.  In addition to his leadership, he will add much to the intellectual capital of our SME team that now includes Bill Cook - EVP Research Quality, David Marans - EVP media, Ted McConnell - EVP Digital, Horst Stipp - EVP Global Strategy, Robert Woodard - EVP Advertising Effectiveness, and Todd Powers ­- EVP, Primary Research.

Gloeckler said, “The research industry is experiencing a period of transformation unlike any in recent memory.  In my opinion, the ARF must play a critical role in helping research buyers and sellers co-navigate the challenging seas that are ahead.  I have great respect for the talented team of experts assembled at the ARF and I am honored to be joining the organization as its Chief Research Officer.”

Mr. Gloeckler recently retired from The Procter & Gamble Company after spending more than 33 years in a variety of consumer and market research positions, including roles as the global manager of market measurements and the consumer research leader in both Canada and Japan.  As P&G’s North American media research manager he created and led the development of Project Apollo, a joint venture between Arbitron and The Nielsen Company that produced groundbreaking media and marketing research in concert with a group of other leading national advertisers.

He has been the co-chair of the ARF Research Quality Forum and a member of the TrueSample Quality Council.  He has been a member of the Board of Directors of the Media Rating Council, the Board of Directors and Steering Committee of the Nielsen Media Research Council for Research Excellence and the Advisory Board for NielsenConnect.  In 2006, Mr. Gloeckler was recognized by Advertising Age as one of the magazine's Media Mavens.  In 2010 he received an ARF Great Mind Award.

Mr. Gloeckler was born and raised in Ohio and has an MBA from The Ohio State University, a BBA from the University of Cincinnati and a Certificate in Lay Pastoral Ministry from the Athenaeum of Ohio, Mount St. Mary's Seminary.  He resides in Cincinnati with his wife, Linda. They have four children.

About the Advertising Research Foundation (ARF):
Founded in 1936 by the Association of National Advertisers and the American Association of Advertising Agencies, the ARF is dedicated to aggregating, creating, and distributing research-based knowledge that helps members make better advertising decisions. ARF members include more than 400 advertisers, advertising agencies, associations, research firms, and media companies. The ARF is the only organization that brings all members of the industry to the same table for strategic collaboration. The ARF is celebrating its 76th Anniversary as the industry's authoritative source of advertising knowledge. The ARF is located at 432 Park Ave. South, 6th Floor, New York, NY 10016 and on the Web at

Media Contact:

Leslie Hutchings, ARF Marketing & Communications Director
Tel: 646.465.5782 * Email:


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