News
ARF Marketing Materials

Members, News Media and Partner Marketers, please visit our brand page to download ARF logos and banners.
ARF Logos & Banners »

FAQ & Contact Us

Our collection of Frequently Asked Questions will answer many of your initial inquiries.
See all FAQs »

Have a question for the ARF? Contact our staff with a specific inquiry.
Contact Us »

Ad Age: Coke, GM, Kraft, Others to Test ARF Pilot Program

September 29, 2009

September 29, 2009

Ad Age
Ad Research Group Aims to Improve Online Data Collection Methods

by Jack Neff

"It will be a very precise process where buyers and sellers will be trained on the exact same templates and definitions," said ARF Chief Research Officer Joel Rubinson. The ORQC based the process on what the ARF's million-dollar "Foundations of Quality" study identified as the key issues that affect research quality. ”

Read article at Advertising Age »

Board of Directors

A veritable “who’s who” of industry leaders have been elected to the Advertising Research Foundation's Board of Directors.
Meet the Board of Directors »

Meet the Staff

See who is hard at work behind the scenes of ARF's conferences, member events, and research initiatives.
Meet the staff »