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ARF Summer School

July 23, 2009

While you’re catching some rays, take a crash course on the latest developments in advertising and marketing research issues with ARF council and webcast recordings. 2009 Council presentations, meeting notes and past webcasts are available on demand at MyARF.

ARF councils are a forum for ARF members to advance their knowledge in key industry areas. 2009 council meetings available on demand include: 360 Media & Marketing Super Council - Data Fusion in Practice, and Committees Update, Shopper Insights Council - Translating Shopper Insights into Strategy and Solutions, Print Council - Practical Guidelines & Best Practices Maximizing Success for Magazines in Media Mix Models and Video and Electronic Media Council - Assuring Ad Effectiveness in our Media Ecosystem.

Industry-leading presenters contribute key insights, knowledge and solutions to the ARF’s extensive webcast program.  Popular webcast topics in 2009 include: Lessons Learned From Doing Research in the Consumer’s Backyard Rich Ullman, SVP, Marketing – Ripple6; Empirical Evidence of TV Advertising Effectiveness Joel Rubinson, Chief Research Officer – The ARF; Q&A – Advertising in a Recession Professor Gerard Tellis, Director of the Center for Global Innovation and Neely Chair in American Enterprise – USC Marshall School of Business; and MythBusters: 10 Truths About Online Communities Julie Wittes Schlack, Senior Vice President – Communispace Corporation Manila Austin, Ph.D., Director of Research – Communispace Corporation.

Take advantage of the opportunity to view our complete program of over 30 council meetings and webcasts.

Don’t get left in the shade – accessing recorded council meetings and webcasts is a breeze! Simply register at MyARF for your selected council meeting or webcast, and you will receive an e-mail with a link and password to view the recorded event. Webcast and Council Recordings are free for ARF members and Webcast Recordings are $99 for non-members.

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