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Arbitron, Nielsen, Google and Yahoo are going. Are you?

January 1, 2010

Audience Measurement 5.0

REAL-TIME ROI FROM REAL WORLD LEADING EDGE INNOVATORS

Arbitron, Google, Nielsen, Universal McCann, Yahoo!, MediaVest, NBC Universal, comScore, Kantar, Starcom, Sequent, BrandKeys, Sapient, GfK and more share precedent setting findings, disruptive thinking and game-changing innovations on media. The greatest inhibitor to ad spending is inadequate understanding and application of the newest insights into ROI metrics. Discover how to attain the most effective ad spend possible, the obstacles to overcome and the outlook for future practice. Get up-to-the-minute on the latest evaluation approaches and technology at The ARF’s Audience Measurement 5.0 conference.

THE ANSWERS YOU NEED TO COMPETE + WIN IN 32 KEY ISSUE FORUMS

AM5.0 pushes media measurement out of complacency and into the future in two all-consuming media centric days. 32 proprietary papers selected from over 80 submissions form the central core of new learning that is the hallmark of AM 5.0.

Cross media ROI is crossing all avenues. Here are examples of the breadth of top issues AM5.0 will cover:  

  • Is Social Media a predictive tool?
  • How to drive WOM across all major media.
  • Online measurement – are guidelines and audits enough?
  • Innovation + Set Top Box Initiatives.
  • Data Integration – The next matrix.
  • How to maximize viewer engagement.

MARK YOUR CALENDAR. BOOK NOW + SAVE $200 – REGISTER BY MAY 15!  

  • Full Conference Pass
  • One Day Pass also available
  • Groups of 3+ save more
  • Special Hotel Rate: Register now to receive the special ARF group hotel discounted rate of $219 at the Millennium Broadway Hotel.

Learn more »

Register Now

 

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