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Advertising Research Foundation Hosts Pre-Valentine's Day

February 6, 2008

Marketing Experts Reveal Secrets to Winning Women's Minds and Hearts

New York, New York – February 6, 2008 – The Advertising Research Foundation hosts a pre-Valentine’s Day web cast on February 13th for marketers who want to “woo and win” women to their market.   The case-focused web cast will be led by Marie Lemerise, President of the Tapestry Group (, and Kelley Connors, Women’s Brand Engagement Expert. 

“The dramatic shift away from a brand-led economy to a consumer-led marketplace, underscores the need for more insightful, more efficient marketing.  In the consumer-centric world, women rule”, says Marie Lemerise, President of the tapestry group, and member of the Advertising Research Foundation.

From food to pharmaceuticals, marketers who attend the Valentine’s Day-themed webcast will gain insights about a new brand attachment paradigm based on today’s new marketing realities:  

  1. Majority women-owned firms are growing at a rate nearly twice the U.S. average (Center for Women’s Business Research)
  2. Twice as many unmarried women are buying homes than single men. (Joint Center for Housing Statistics)

There are currently 77 medicines in development designed to improve women’s quality of life as they age (Pharmaceutical Manufacturer’s Research Association)

“Our innovative brand attachment model has both the sizzle and the substance to move markets and brands.  The case studies speak for themselves and show marketers how to create brand evangelists”, says Kelley Connors, Women’s Brand Engagement Expert.

The webinar will be held on Wednesday, February 13th from 12 noon to 1 pm.  To join the ARF webcast, go to MYARF:

Media Contact
Advertising Research Foundation 
Barry Schwartz
212-677-8700 Ext 18

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